Humorvolle Kommunikation Bei Serviceversagen
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Humorvolle Kommunikation Bei Serviceversagen
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Author : Sarah Kobel
language : de
Publisher: Springer Gabler
Release Date : 2020-11-15
Humorvolle Kommunikation Bei Serviceversagen written by Sarah Kobel and has been published by Springer Gabler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-15 with Business & Economics categories.
In insgesamt drei experimentellen Studien analysiert Sarah Kobel die Wirkung von Humor auf Konsumenten infolge aufgetretener Service-Fehler. Dabei leistet die Arbeit einen wissenschaftlichen Beitrag zur Humor- als auch zur Service-Forschung, indem zunächst der psychologische Wirkmechanismus von Humor identifiziert und die Wirkung von Humor schließlich mit der Wirkung klassischer Recovery-Maßnahmen (Entschuldigung, ökonomische Kompensation) verglichen wird. Die Autorin zeigt auf, wann Humor sein Potenzial als Maßnahme der Service-Recovery zu entfalten scheint, und wann auf klassische Maßnahmen der Recovery zurückgegriffen werden sollte.
Pharmaceutical Advertising As A Source Of Consumer Self Empowerment
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Author : Isabell Koinig
language : en
Publisher: Springer
Release Date : 2016-03-09
Pharmaceutical Advertising As A Source Of Consumer Self Empowerment written by Isabell Koinig and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-09 with Business & Economics categories.
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment.
The Relationship Of Body Weight And Skepticism Towards Advertising
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Author : Sabrina Brauneis
language : en
Publisher: Springer
Release Date : 2016-08-03
The Relationship Of Body Weight And Skepticism Towards Advertising written by Sabrina Brauneis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-03 with Business & Economics categories.
Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study’s findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women.
European Advances In Consumer Research
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Author : Stefania Borghini
language : en
Publisher: Assn for Consumer Research
Release Date : 2008
European Advances In Consumer Research written by Stefania Borghini and has been published by Assn for Consumer Research this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Quantitative Marketing And Marketing Management
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Author : Adamantios Diamantopoulos
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-31
Quantitative Marketing And Marketing Management written by Adamantios Diamantopoulos and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-31 with Business & Economics categories.
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Beyond Sustainability
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Author : Christian Scholz
language : en
Publisher: Nomos Verlagsgesellschaft
Release Date : 2014
Beyond Sustainability written by Christian Scholz and has been published by Nomos Verlagsgesellschaft this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Macroeconomics categories.
"Beyond Sustainability" takes up the subject of entrepreneurial responsibility, which is extremely relevant from an empirical point of view and an issue that today is not only high on the list of topics for economic discussion but also high on the corporate agenda - regardless of line of business or industrial sector. Similarly, "Sustainable Management" has developed into a highly significant socio-political matter. 13 contributions not only go into the question of what is to be understood by sustainability, but also what is really behind this concept and furthermore - what is to follow all the pronouncements. Questions of sustainability form the conceptual framework of the programme offered by the MBA School in Saarbrucken, which is illustrated by the guiding principle "people, markets and morals".