Identit T Durch Tv Konsum Teil 2 Die Bedeutung Eines Massenmediums F R Die Identit Tsbildung In Einer Reflexiven Moderne
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Identit T Durch Tv Konsum Teil 2 Die Bedeutung Eines Massenmediums F R Die Identit Tsbildung In Einer Reflexiven Moderne
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Author : Christian Kohl
language : de
Publisher: GRIN Verlag
Release Date : 2011-09-28
Identit T Durch Tv Konsum Teil 2 Die Bedeutung Eines Massenmediums F R Die Identit Tsbildung In Einer Reflexiven Moderne written by Christian Kohl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-28 with Social Science categories.
Studienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Individuum, Gruppe, Gesellschaft, Note: 1,0, Universität Kassel, Veranstaltung: Soziologie der Identität, Sprache: Deutsch, Abstract: Nach Meads Kommunikationskonzept können materielle Konsumgüter einen sozial bestimm-ten symbolischen Bedeutungsschatz herausbilden und haben somit sinnstiftenden Charakter für die Identitätsbildung einer Person. An einem von mir aufgeführten Beispiel lässt sich zei-gen, dass das Auftreten eines besonderen Konsumgutes im Freundeskreis eines Jugendli-chen, den Anstoß für eine innere dialogische Aushandlung des Selbstverständnisses auslösen kann. Die Bedeutung eines materiellen Konsumgutes als Symbolquelle konnte soweit im Ausschnitt einer losen sozialen Interaktion dargestellt werden (Kohl 2011: 2f.). Sieht man das Individuum dabei im Kontext einer modernen, individualisierten und pluralisierten Gesellschaft ergeben sich weitere Blickwinkel auf die Bedeutung von Konsum für die Identität. Hier ist das Individuum mit einer Reihe von Entscheidungsmöglichkeiten konfrontiert, deren Wahl immer auch unkalkulierbare Risiken beinhalten können und somit das Selbstbild in unsicherer Weise bestimmen (Abels 2007: 229 f.). Aufgrund vielzähliger differenzierter Lebenslagen in einer nach Beck definierten Gesellschaft, sieht sich das einzelne Schicksal im Prozess seiner individuellen Entfaltung und dabei auf der Suche nach dem Sinn des Lebens, Widersprüchen und weitgehender Orientierungslosigkeit durch den Verlust sozialer Sicherheiten ausgesetzt. (Massen)-Konsum als soziale Operation ist dabei immanent. (Beck 1986, 206). Die Untersuchung von Fernsehkonsum auf Grundlage der bereits gewonnen Erkenntnisse, aus Kohl (2011) „Identität durch Konsum?“ soll schließlich belegen, dass Konsum unter diesen Umständen weitere sinnstiftende Aspekte der Identität anspricht. Weiter wird behauptet, dass Fernsehen darüber hinaus den Individualisierungsprozess einer Person unterstützt. Um die Zusammenhänge zu verdeutlichen, ist es zunächst notwendig, die Ideen von Mead zu modifi-zieren.
International And Intercultural Communication
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Author : Heinz Dietrich Fischer
language : en
Publisher: Hastings House Book Publishers
Release Date : 1976
International And Intercultural Communication written by Heinz Dietrich Fischer and has been published by Hastings House Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Political Science categories.
Uses Of Blogs
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Author : Joanne Jacobs
language : en
Publisher: Peter Lang
Release Date : 2006
Uses Of Blogs written by Joanne Jacobs and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Computers categories.
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Taken Out Of Context
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Author : Danah Michele
language : en
Publisher:
Release Date : 2010-01
Taken Out Of Context written by Danah Michele and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01 with categories.
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Author : Dhiraj Murthy
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-04
Twitter written by Dhiraj Murthy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-04 with Computers categories.
Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.
Networked
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Author : Lee Rainie
language : en
Publisher: MIT Press
Release Date : 2014-02-14
Networked written by Lee Rainie and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-14 with Social Science categories.
How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life. Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking. Some worry that this new environment makes us isolated and lonely. But in Networked, Lee Rainie and Barry Wellman show how the large, loosely knit social circles of networked individuals expand opportunities for learning, problem solving, decision making, and personal interaction. The new social operating system of “networked individualism” liberates us from the restrictions of tightly knit groups; it also requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks. Rainie and Wellman outline the “triple revolution” that has brought on this transformation: the rise of social networking, the capacity of the Internet to empower individuals, and the always-on connectivity of mobile devices. Drawing on extensive evidence, they examine how the move to networked individualism has expanded personal relationships beyond households and neighborhoods; transformed work into less hierarchical, more team-driven enterprises; encouraged individuals to create and share content; and changed the way people obtain information. Rainie and Wellman guide us through the challenges and opportunities of living in the evolving world of networked individuals.
The Social Media Marketing Book
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Author : Dan Zarrella
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-11-13
The Social Media Marketing Book written by Dan Zarrella and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-13 with Computers categories.
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Participative Web And User Created Content Web 2 0 Wikis And Social Networking
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2007-09-28
Participative Web And User Created Content Web 2 0 Wikis And Social Networking written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-28 with categories.
Drawing on an expanding array of intelligent web services and applications, more and more people are creating, distributing and exploiting user-created content (UCC). This study describes the rapid growth of UCC, its increasing role in worldwide communication, and discusses policy implications.
Blogging And Other Social Media
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Author : Alex Newson
language : en
Publisher: Routledge
Release Date : 2017-03-02
Blogging And Other Social Media written by Alex Newson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.
What Is Web 2 0
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Author : Tim O'Reilly
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-09-23
What Is Web 2 0 written by Tim O'Reilly and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-23 with Computers categories.
The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born. In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. This article is an attempt to clarify just what we mean by Web 2.0.