Identities Local And Global
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Global Ambitions And Local Identities
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Author : Galit Ailon
language : en
Publisher: Berghahn Books
Release Date : 2007
Global Ambitions And Local Identities written by Galit Ailon and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Until recently, international mergers of companies have been seen as purely financial ventures without any concern for what they meant for the people involved. However, attitudes are gradually changing. This study of a successful Israeli high-tech company's merger with an American competitor offers an important contribution to a better understanding of the social and personal ramifications of mergers. Based upon in-depth fieldwork, the book explores the reality behind the statistics, balance sheets, and managerial prescriptions that are the focus of most studies of international mergers and acquisitions. Offering a richly detailed description of everyday work life, the author reveals the dramas of identity that unfold as a consequence of the company's attempts to redefine the boundaries of the organizational collective by adding to it people from another country. The book debunks many myths used to support arguments both for and against globalization and offers instead an in-depth depiction and a grounded assessment of its everyday realities.
Identities Local And Global
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Author : K. C. Baral
language : en
Publisher:
Release Date : 2003
Identities Local And Global written by K. C. Baral and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Cultural fusion categories.
This Volume Critiques A Variety Of Major Definitions Of Identityformation And Their Manifestations In The Sphere Of Social, Cultural And Literary Activities, Involving Several Of The Highly Charged Debates In Our Times, Such As The Problematic Of The Attitude To Muslims In Colonial And Postcolonial India And The Position Of Dalits In The Fabric Of The Nation.
Differential Effects Of Local Identity And Global Identity On Two Important Aspects Of Consumer Behavior
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Author : Sijie Sun
language : en
Publisher:
Release Date : 2021
Differential Effects Of Local Identity And Global Identity On Two Important Aspects Of Consumer Behavior written by Sijie Sun and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Consumer behavior categories.
Globalization has substantially influenced the world economy and also individuals. As a person with a cross-cultural background, it is fascinating to observe that different identities change individuals' behavior. My dissertation focuses on cultural psychology and creativity with a specific focus on analyzing the effect of consumers' local or global identity influences different aspects of consumer decision-making. In the first essay, consumers often rely on price to judge a product's quality, especially when they do not have sufficient knowledge about attributes. However, how is such a tendency affected by consumers' local-global identity, product type (e.g., services vs. goods; hedonic vs. utilitarian), and distribution of customer ratings (convergent vs. divergent)? What ad appeals can be developed to enhance or reduce such a tendency? In this research, we propose that consumers' local (vs. global) identity leads to a greater tendency to make price-perceived quality (PPQ) associations. Perceived quality variance among comparison brands is a key mechanism underlying these effects. Two field studies (Studies 1 and 7), seven experiments (Studies 2-6, 8, and 9), and a systematic review of secondary data (follow-up study of Study 7) provide converging and robust evidence for the effect of local-global identity on PPQ associations. Consistent with the "perceived quality variance" account, when quality differences among the brands are made salient, PPQ associations of consumers high in global identity (but not local identity) significantly increase, compared to baseline conditions. However, when perceived quality differences are reduced, PPQ associations of consumers high in local identity (but not global identity) significantly decrease. Moreover, product type and distribution of customer ratings represent natural boundaries for the relationship between local-global identity and PPQ associations. We conclude with the implications for managers' targeting endeavors. We also provide specific tools that marketers can use in ads and POP materials to encourage or discourage them from making PPQ associations. In the second essay, five studies examine the effect of consumers' local-global identity on creativity and show that individuals with a local identity (compared vs. global identity) are more creative, due to greater relationship focus. When relationship focus is externally enhanced, creativity among consumers high in global identity (but not high in local identity) increases, and when relationship focus is externally suppressed, consumers high in local identity (but not high in global identity) decreases.
Local And Global Management Of Branding Identity And Image
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Author : Felix Zimmermann
language : en
Publisher: GRIN Verlag
Release Date : 2009-11
Local And Global Management Of Branding Identity And Image written by Felix Zimmermann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11 with Political Science categories.
Seminar paper from the year 2009 in the subject Politics - International Politics - Topic: European Union, grade: 1,0, European University Viadrina Frankfurt (Oder), language: English, abstract: Nowadays western world consumers face an infinite quantity of products that are in many cases sold in numerous countries all over the world. Modern communication technologies allow multinational companies to perform their marketing strategies on a global level, due to the possibility of executing cross-border transactions more and more efficiently in the short term. However in what way has the consequential development of growing together an effect on marketing relevant socio-cultural differences? The following paragraphs treat first and foremost the significance of intercultural aspects for global and local marketing strategies. Gathering different point of views towards brand characters shows the interest of a non-categorized thinking concerning brand perception. The initial definitions 'global'- 'local' brands are already suggestive of the ambiguous character of brands. Analyzing adaptation and standardizing branding strategies leads finally to the principal result of this work: reasoning that successful global branding always implies the creation of a strong brand personality.
Articulating The Global And The Local
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Author : Ann Cvetkovich
language : en
Publisher: Routledge
Release Date : 2018-02-12
Articulating The Global And The Local written by Ann Cvetkovich and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-12 with Social Science categories.
This book explores how discourses of the local, the particular, the everyday, and the situated are being transformed by new discourses of globalization and transnationalism, as used both by government and business and in critical academic discourse. Unlike other studies that have focused on the politics and economics of globalization, Articulating the Global and the Local highlights the importance of culture and provides models for a cultural studies that addresses globalization and the dialectic of local and global forces. Arguing for the inseparability of global and local analysis, the book demonstrates how global forces enter into local situations and how in turn global relations are articulated through local events, identities, and cultures; it includes studies of a wide range of cultural forms including sports, poetry, pedagogy, ecology, dance, cities, and democracy. Articulating the Global and the Local makes the ambitious claim that the category of the local transforms the debate about globalization by redefining what counts as global culture. Central to the essays are the new global and translocal cultures and identities created by the diasporic processes of colonialism and decolonization. The essays explore a variety of local, national, and transnational contexts with particular attention to race, ethnicity, gender, and sexuality as categories that force us to rethink globalization itself.
Identities Youth And Belonging
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Author : Sadia Habib
language : en
Publisher: Springer
Release Date : 2019-02-20
Identities Youth And Belonging written by Sadia Habib and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-20 with Social Science categories.
This book contains empirical research from established and emerging scholars who draw upon interdisciplinary perspectives of space and place in order to investigate young people’s sense of identities and belongings in diverse international contexts. The contributors aim to enhance our understanding of how theories of belonging are employed in the study of youth identity as these young people come to belong at a local, national, global, and even virtual level. The collection draws on research in the rural, the urban, and online, showcasing key sites and communities that play a role in young people’s lives as they negotiate their sense of agency and sense of identity within the contexts of the locale. Identities, Youth and Belonging will be of interest to students and scholars across a range of disciplines including sociology, education, social policy, politics and geography.
Local And Global Encounters
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Author : Tuija Veintie
language : en
Publisher:
Release Date : 2009
Local And Global Encounters written by Tuija Veintie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Human rights categories.
Cultural Identity And Global Process
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Author : Jonathan Friedman
language : en
Publisher: SAGE
Release Date : 1994-12-09
Cultural Identity And Global Process written by Jonathan Friedman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-12-09 with Social Science categories.
This fascinating book explores the interface between global processes, identity formation and the production of culture. Examining ideas ranging from world systems theory to postmodernism, Jonathan Friedman investigates the relations between the global and the local, to show how cultural fragmentation and modernist homogenization are equally constitutive trends of global reality. With examples taken from a rich variety of theoretical sources, ethnographic accounts of historical eras, the analysis ranges across the cultural formations of ancient Greece, contemporary processes of Hawaiian cultural identification and Congolese beauty cults. Throughout, the author examines the interdependency of world market and local cultural
Global Local
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Author : Rob Wilson
language : en
Publisher: Duke University Press
Release Date : 1996-05-27
Global Local written by Rob Wilson and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-05-27 with Social Science categories.
This groundbreaking collection focuses on what may be, for cultural studies, the most intriguing aspect of contemporary globalization—the ways in which the postnational restructuring of the world in an era of transnational capitalism has altered how we must think about cultural production. Mapping a "new world space" that is simultaneously more globalized and localized than before, these essays examine the dynamic between the movement of capital, images, and technologies without regard to national borders and the tendency toward fragmentation of the world into increasingly contentious enclaves of difference, ethnicity, and resistance. Ranging across issues involving film, literature, and theory, as well as history, politics, economics, sociology, and anthropology, these deeply interdisciplinary essays explore the interwoven forces of globalism and localism in a variety of cultural settings, with a particular emphasis on the Asia-Pacific region. Powerful readings of the new image culture, transnational film genre, and the politics of spectacle are offered as is a critique of globalization as the latest guise of colonization. Articles that unravel the complex links between the global and local in terms of the unfolding narrative of capital are joined by work that illuminates phenomena as diverse as "yellow cab" interracial sex in Japan, machinic desire in Robocop movies, and the Pacific Rim city. An interview with Fredric Jameson by Paik Nak-Chung on globalization and Pacific Rim responses is also featured, as is a critical afterword by Paul Bové. Positioned at the crossroads of an altered global terrain, this volume, the first of its kind, analyzes the evolving transnational imaginary—the full scope of contemporary cultural production by which national identities of political allegiance and economic regulation are being undone, and in which imagined communities are being reshaped at both the global and local levels of everyday existence.
The Relationship Between Local Global Identity And The Attitude Toward Symmetrical And Asymmetrical Logos
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Author :
language : en
Publisher:
Release Date : 2023
The Relationship Between Local Global Identity And The Attitude Toward Symmetrical And Asymmetrical Logos written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.