Ikea And The Psychology Of Shopping

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Ikea And The Psychology Of Shopping

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Author : Sebastian Baumann
language : en
Publisher: GRIN Verlag
Release Date : 2012-10-30

Ikea And The Psychology Of Shopping written by Sebastian Baumann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-30 with Literary Collections categories.

Essay from the year 2012 in the subject English Language and Literature Studies - Other, grade: 1,3, University of Hamburg (Institut für Anglistik und Amerikanistik), course: Business English D, language: English, abstract: Today, the IKEA Group can be considered one of the most successful companies in the world. Apart from generating more than 21.5 billion Euros in 2009, many facts and figures emphasize the organization’s success over the last 69 years. For instance, the IKEA Group now comprises 267 stores in 25 countries, with 1,220 suppliers from all over the world and constantly growing sales – even in times of difficult economic situations (like the late-2000s financial crisis). But what exactly is the secret of IKEA’s success? How does the Scandinavian home goods company sell so much more to its customers in comparison to its competitors? And why do people even use phrases like “shopping experience” when relating to their time spent in one of IKEA’s retail stores? In behavioural economics, many experiments have been conducted to find out about psychological factors influencing consumer behaviour and buying decisions. The results of these experiments, which have taken into account aspects like store design, pricing strategies or demographic differences, provide companies with many suggestions for the sake of increasing sales. In order to analyse IKEA’s success, this essay will first present key aspects concerning the “psychology of shopping”. Afterwards, these findings will be applied to the IKEA Group and specific parts of its retail stores. Moreover, the so-called “IKEA Effect” will be explained in the context of psychological biases.

Choice Hacking

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Author : Jennifer L. Clinehens
language : en
Publisher: Jennifer L. Clinehens
Release Date : 2020-06-16

Choice Hacking written by Jennifer L. Clinehens and has been published by Jennifer L. Clinehens this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-16 with Business & Economics categories.

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Psychology Of Shopping

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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :

Psychology Of Shopping written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Psychology categories.

After the outburst of the industrial revolution, consumerism has been rising immensely. This consumerism has given the buyers the power to rule the markets as opposed to the power held by sellers before. The sellers now have to heed to the demands of the buyers in all the ways possible in order to create a market for themselves. This kind of change in the marketplace has emerged a new field of study, which is the psychology of shopping. Researchers are trying to understand the behavioral patterns behind the purchases made by consumers. Such understanding has proved beneficial for the brands as they could not target the correct customer for their particular products with the help of new tools and techniques.

Consumer Psychology

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Author : Jansson-Boyd
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2010-01-01

Consumer Psychology written by Jansson-Boyd and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Psychology categories.

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

Environmental Psychology And Human Well Being

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Author : Ann Sloan Devlin
language : en
Publisher: Academic Press
Release Date : 2018-08-21

Environmental Psychology And Human Well Being written by Ann Sloan Devlin and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-21 with Psychology categories.

Environmental Psychology and Human Well-Being: Effects of Built and Natural Settings provides a better understanding of the way in which mental and physical well-being is affected by physical environments, along with insights into how the design of these environments might be improved to support better health outcomes. The book reviews the history of the field, discusses theoretical constructs in guiding research and design, and provides an up-to-date survey of research findings. Core psychological constructs, such as personal space, territoriality, privacy, resilience, stress, and more are integrated into each environment covered. Provides research-based insight into how an environment can impact mental and physical health and well-being Integrates core psychological constructs, such as coping, place attachment, social support, and perceived control into each environment discussed Includes discussion of Kaplan's Attention Restoration Theory and Ulrich's Stress Reduction Theory Covers educational settings, workplace settings, environments for active living, housing for the elderly, natural settings, correctional facilities, and more

Consumerology

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Author : Philip Graves
language : en
Publisher: Nicholas Brealey
Release Date : 2013-01-24

Consumerology written by Philip Graves and has been published by Nicholas Brealey this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-24 with Business & Economics categories.

Why market research does not work. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees. Graves, one of the world's leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior.

Consumerology New Edition

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Author : Philip Graves
language : en
Publisher:
Release Date : 2013-01-24

Consumerology New Edition written by Philip Graves and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-24 with Business & Economics categories.

Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior

Utilizing Consumer Psychology In Business Strategy

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Author : Dalgic, Tevfik
language : en
Publisher: IGI Global
Release Date : 2018-04-13

Utilizing Consumer Psychology In Business Strategy written by Dalgic, Tevfik and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-13 with Business & Economics categories.

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

The Psychology Behind Design

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Author : Jeongmin Lee
language : en
Publisher: Springer Nature
Release Date :

The Psychology Behind Design written by Jeongmin Lee and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Psychology Of Shopping

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Author : Introbooks
language : en
Publisher:
Release Date : 2020-01-23

Psychology Of Shopping written by Introbooks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-23 with categories.

After the outburst of the industrial revolution, consumerism has been rising immensely. This consumerism has given the buyers the power to rule the markets as opposed to the power held by sellers before. The sellers now have to heed to the demands of the buyers in all the ways possible in order to create a market for themselves. This kind of change in the marketplace has emerged a new field of study, which is the psychology of shopping. Researchers are trying to understand the behavioral patterns behind the purchases made by consumers. Such understanding has proved beneficial for the brands as they could not target the correct customer for their particular products with the help of new tools and techniques.