Il Branding Agile E La Formula Della Fiducia
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Il Branding Agile E La Formula Della Fiducia
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Author : Flavia Rubino
language : it
Publisher: HOEPLI EDITORE
Release Date : 2023-02-16T00:00:00+01:00
Il Branding Agile E La Formula Della Fiducia written by Flavia Rubino and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-16T00:00:00+01:00 with Business & Economics categories.
Nell’urgenza della trasformazione digitale di un’economia messa a dura prova da eventi senza precedenti, il compito di un professionista di marketing non è solo generare transazioni, ma creare un valore duraturo: un brand. Per questo abbiamo più che mai bisogno di una solida cultura di marketing, sia nelle grandi aziende più strutturate che nelle piccole aziende alla base del nostro più sano tessuto produttivo, sia infine nelle tante start up che guidano l’innovazione tecnologica. In questo scenario, il metodo Lean Branding combina il design thinking con le basi del branding strategico e si propone come una guida essenziale di brand marketing, il quale nella sua essenza non è altro che la creazione di una relazione di fiducia. Con il rigore metodologico di un manuale e al tempo stesso un tono narrativo e informale, il testo si struttura in una sequenza di passi illustrati in card da usare per mettersi subito alla prova, in un’arena che integra senza più distinzioni esperienze fisiche e digitali. Il branding agile è per tutti i professionisti e manager che nell’imperativo dell’innovazione si confrontano con il marketing del nuovo millennio, ma non si accontentano delle buzzword digitali e vogliono riappropriarsi delle basi di questa affascinante disciplina; è utile a chi si avvicina al marketing per studio o per curiosità o, infine, per chi vuole lanciare una sua attività e sente il bisogno di una bussola per tracciare la sua direzione.
Il Branding Agile E La Formula Della Fiducia Cards
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Author : Flavia Rubino
language : it
Publisher:
Release Date : 2024
Il Branding Agile E La Formula Della Fiducia Cards written by Flavia Rubino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Business & Economics categories.
Brand Activism
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Author : Christian Sarkar
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2021-07-12
Brand Activism written by Christian Sarkar and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-12 with Business & Economics categories.
What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
Novesi I Personaggi Che Hanno Contribuito A Cambiare Il Volto Della Citt
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Author : Sviluppo Brianza
language : it
Publisher: FrancoAngeli
Release Date : 2009-11-30T00:00:00+01:00
Novesi I Personaggi Che Hanno Contribuito A Cambiare Il Volto Della Citt written by Sviluppo Brianza and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30T00:00:00+01:00 with Business & Economics categories.
1820.213
Business Model You
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Author : Timothy Clark
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-12
Business Model You written by Timothy Clark and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-12 with Business & Economics categories.
A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
Fit For Growth
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Author : Vinay Couto
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-10
Fit For Growth written by Vinay Couto and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10 with Business & Economics categories.
A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
A Thesaurus Of English Word Roots
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Author : Horace Gerald Danner
language : en
Publisher: Rowman & Littlefield
Release Date : 2014-03-27
A Thesaurus Of English Word Roots written by Horace Gerald Danner and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-27 with Language Arts & Disciplines categories.
Horace G. Danner’s A Thesaurus of English Word Roots is a compendium of the most-used word roots of the English language. As Timothy B. Noone notes in his foreword: “Dr. Danner’s book allows you not only to build up your passive English vocabulary, resulting in word recognition knowledge, but also gives you the rudiments for developing your active English vocabulary, making it possible to infer the meaning of words with which you are not yet acquainted. Your knowledge can now expand and will do so exponentially as your awareness of the roots in English words and your corresponding ability to decode unfamiliar words grows apace. This is the beginning of a fine mental linguistic library: so enjoy!” In A Thesaurus of English Word Roots, all word roots are listed alphabetically, along with the Greek or Latin words from which they derive, together with the roots’ original meanings. If the current meaning of an individual root differs from the original meaning, that is listed in a separate column. In the examples column, the words which contain the root are then listed, starting with their prefixes, for example, dysacousia, hyperacousia. These root-starting terms then are followed by terms where the root falls behind the word, e.g., acouesthesia and acoumeter. These words are followed by words where the root falls in the middle or the end, as in such terms as bradyacusia and odynacusis.. In this manner, A Thesaurus of English Word Roots places the word in as many word families as there are elements in the word. This work will interest linguists and philologists and anyone interested in the etymological aspects of English language.
Automate This
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Author : Christopher Steiner
language : en
Publisher: Penguin
Release Date : 2012-08-30
Automate This written by Christopher Steiner and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-30 with Business & Economics categories.
The rousing story of the last gasp of human agency and how today’s best and brightest minds are endeavoring to put an end to it. It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills—and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These “bots” started with human programming and logic, but now their reach extends beyond what their creators ever expected. In this fascinating, frightening book, Christopher Steiner tells the story of how algorithms took over—and shows why the “bot revolution” is about to spill into every aspect of our lives, often silently, without our knowledge. The May 2010 “Flash Crash” exposed Wall Street’s reliance on trading bots to the tune of a 998-point market drop and $1 trillion in vanished market value. But that was just the beginning. In Automate This, we meet bots that are driving cars, penning haiku, and writing music mistaken for Bach’s. They listen in on our customer service calls and figure out what Iran would do in the event of a nuclear standoff. There are algorithms that can pick out the most cohesive crew of astronauts for a space mission or identify the next Jeremy Lin. Some can even ingest statistics from baseball games and spit out pitch-perfect sports journalism indistinguishable from that produced by humans. The interaction of man and machine can make our lives easier. But what will the world look like when algorithms control our hospitals, our roads, our culture, and our national security? What happens to businesses when we automate judgment and eliminate human instinct? And what role will be left for doctors, lawyers, writers, truck drivers, and many others? Who knows—maybe there’s a bot learning to do your job this minute.
From Kant To Croce
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Author : Brian P. Copenhaver
language : en
Publisher: University of Toronto Press
Release Date : 2012-01-01
From Kant To Croce written by Brian P. Copenhaver and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Philosophy categories.
From around 1800, shortly before Pasquale Galluppi's first book, until 1950, just before Benedetto Croce died, the most formative influences on Italian philosophers were Kant and the post-Kantians, especially Hegel. In many ways, the Italian philosophers of this period lived in turbulent but creative times, from the Restoration to the Risorgimento and the rise and fall of Fascism. From Kant to Croce is a comprehensive, highly readable history of the main currents and major figures of modern Italian philosophy, described in a substantial introduction that details the development of the discipline during this period. Brian P. Copenhaver and Rebecca Copenhaver provide the only up-to-date introduction in English to Italy's leading modern philosophers by translating and analysing rare and original texts and by chronicling the lives and times of the philosophers who wrote them. Thoroughly documented and highly readable, From Kant to Croce examines modern Italian philosophy from the perspective of contemporary analytic philosophy.
Visualizing The Invisible With The Human Body
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Author : J. Cale Johnson
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-11-05
Visualizing The Invisible With The Human Body written by J. Cale Johnson and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-05 with History categories.
Physiognomy and ekphrasis are two of the most important modes of description in antiquity and represent the necessary precursors of scientific description. The primary way of divining the characteristics and fate of an individual, whether inborn or acquired, was to observe the patient’s external characteristics and behaviour. This volume focuses initially on two types of descriptive literature in Mesopotamia: physiognomic omens and what we might call ekphrastic description. These modalities are traced through ancient India, Ugaritic and the Hebrew Bible, before arriving at the physiognomic features of famous historical figures such as Themistocles, Socrates or Augustus in the Graeco-Roman world, where physiognomic discussions become intertwined with typological analyses of human characters. The Arabic compendial culture absorbed and remade these different physiognomic and ekphrastic traditions, incorporating both Mesopotamian links between physiognomy and medicine and the interest in characterological ‘types’ that had emerged in the Hellenistic period. This volume offer the first wide-ranging picture of these modalities of description in antiquity.