Il Marketing In Tempo Di Crisi Come Fare Soldi Spendendo Poco
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Il Marketing In Tempo Di Crisi Come Fare Soldi Spendendo Poco
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Author : Enrico Cavarischia
language : it
Publisher: Youcanprint
Release Date : 2019-03-20
Il Marketing In Tempo Di Crisi Come Fare Soldi Spendendo Poco written by Enrico Cavarischia and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-20 with Business & Economics categories.
Sei un imprenditore che ha necessità di aumentare quote di mercato? Sei un libero professionista che deve fidelizzare i suoi clienti? Hai intenzione di avviare una start up, ma non sai come farti conoscere e lanciare il tuo business? Oppure, più semplicemente, la crisi ti costringe a tagliare il budget pubblicitario e di conseguenza non vendi più come prima? No problem, questo è il libro che fa per te! Ti propongo idee, metodi e buone pratiche low cost, ma di qualità, in ambito Marketing e Comunicazione per rilanciare il tuo commercio, senza dover ricorrere a consulenze o a pubblicità dispendiose. Ti spiego come ottenere maggiore visibilità, come raggiungere i tuoi obiettivi commerciali e i tuoi clienti target tramite azioni mirate. L'indice del libro non segue un ordine preciso, puoi semplicemente leggere l'argomento che più ti interessa ed applicarlo alla tua realtà. L'obiettivo è dare al cliente quello che vuole, quando lo vuole e a costi contenuti per l'impresa: questo è il Marketing su misura che convince.
Corporate Turnaround
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Author : Stuart Slatter
language : en
Publisher: Penguin UK
Release Date : 1999-03-25
Corporate Turnaround written by Stuart Slatter and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-25 with Business & Economics categories.
When firms are on the brink of failure, only turnaround management can restore performance and profitability. The key is to provide stability and create cash (and a breathing space) for building long-term success. This fully revised edition provides practical advice on restoring confidence through effective leadership and planning. It highlights the importance of communication with stakeholders, staff, customers and suppliers, and how best to structure the capital base of an organization in order to fund recovery and future growth. Essential reading for chief executives, consultants and merchant bankers (as well as investors tracking the progress of ailing businesses), this book offers a definitive set of tools and techniques.
How To Do Better Creative Work
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Author : Steve Harrison
language : en
Publisher: Pearson UK
Release Date : 2010-04-08
How To Do Better Creative Work written by Steve Harrison and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-08 with Education categories.
Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simultaneously build a brand and get response, How to sell your work, How to run a creative department. All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards. "Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch. "This is genuinely essential reading for anyone who wants to demystify the advertising creative process – and vastly more entertaining than your average business book. Harrison’s simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!” - Larissa Vince, Campaign magazine. "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK. "This book isn't just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America. “If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve ́s book and, if possible, find a way for him to spend a couple of hours with Steve himself” - Pablo Alzugary, President, Shackleton Madrid.
The Individual In The Economy
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Author : S. E. G. Lea
language : en
Publisher: CUP Archive
Release Date : 1987-04-24
The Individual In The Economy written by S. E. G. Lea and has been published by CUP Archive this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-04-24 with Business & Economics categories.
The Individual in the Economy presents interesting analyses of important human behaviours.
Short Selling For The Long Term
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Author : Joseph Parnes
language : en
Publisher: John Wiley & Sons
Release Date : 2020-03-26
Short Selling For The Long Term written by Joseph Parnes and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-26 with Business & Economics categories.
Find a method to evaluate stocks— and build a record of impressive returns Short Selling for the Long Term describes the methods used by Joseph Parnes, President of Technomart, to obtain consistent returns in the stock market. Most investors fail to exceed the returns represented by the Standard and Poor’s Stock Index, but Parnes often does using his investment philosophy. This book outlines his method of stock assessment, providing an understandable formula. If the formula tells a reader to buy a stock, then, as explained, there is a significant chance that stock will go up. If the formula tells a reader to short a stock, then the book shows how there is a significant chance that the stock will go down. Parnes advocates the use of short selling as a long-term strategy in combination with long positions, so advisors and individual investors alike can profit in both rising and falling markets. While most investing books focus on how to make money over the long term in a rising markets, Parnes's focus on short selling as a way of capturing volatility sets this book apart from the crowd. He offers insights into the difference between option trading and shorting which make his system useful in both type of markets. • Profit in a bear market • Borrow the stock you want to bet against • Sell borrowed shares • Learn the secrets of long-term short selling strategy • Buy shares back and close by delivering at the new, lower price Short Selling for the Long Term is essential reading for investment advisors, fund managers, and individual investors.
Purple Cow
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2005-01-27
Purple Cow written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-27 with Business & Economics categories.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
The Economic Psychology Of Everyday Life
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Author : Paul Webley
language : en
Publisher: Psychology Press
Release Date : 2002-01-04
The Economic Psychology Of Everyday Life written by Paul Webley and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-04 with Psychology categories.
From childhood through to adulthood, retirement and finally death, The Economic Psychology of Everyday Life uniquely explores the economic problems all individuals have to solve across the course of their lives. Webley, Burgoyne, Lea and Young begin by introducing the concept of economic behaviour and its study. They then examine the main economic issues faced at each life stage, including: * the impact of advertising on children * buying a first house and setting up home * changing family roles and gender-linked inequality * redundancy and unemployment * coping on a pension * obituaries, wills and inheritance. Finally they draw together the commonalties of economic problems across the lifespan, discuss generational and cultural changes in economic behaviour, and examine the significance of other, non-economic constraints, upon individuals. The Economic Psychology of Everyday Life provides a much-needed comprehensive and accessible guide to economic psychology which will be of great interest to researchers and students.
Da Capo
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Author : Graziana Lazzarino
language : en
Publisher: Heinle & Heinle Publishers
Release Date : 2010
Da Capo written by Graziana Lazzarino and has been published by Heinle & Heinle Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Italian language categories.
This Seventh Edition of the best-selling intermediate Italian text, DA CAPO, International Edition, reviews and expands upon all aspects of Italian grammar while providing authentic learning experiences (including new song and video activities) that provide students with engaging ways to connect with Italians and Italian culture. Following the guidelines established by the National Standards for Foreign Language Learning, DA CAPO develops Italian language proficiency through varied features that accommodate a variety of teaching styles and goals. The Seventh Edition emphasizes a well-rounded approach to intermediate Italian, focusing on balanced acquisition of the four language skills within an updated cultural framework.
Youth Gambling
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Author : Jeffrey L. Derevensky
language : en
Publisher: Walter de Gruyter
Release Date : 2011-10-27
Youth Gambling written by Jeffrey L. Derevensky and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-27 with Medical categories.
Youth gambling represents a potentially serious public policy and health issue. Nevertheless, the rise in youth gambling issues and problems in the global context is not matched with a parallel increase in research on adolescent gambling. As such, there is an urgent need to conduct more studies on adolescent gambling behaviour. Recently significant advances in the knowledge of the risk factors associated with adolescent problems has emerged. This book addresses issues related to prevalence, assessment, prevention and treatment of youth gambling problems as well as concerns related to technological changes associated with youth problem gambling.
Day Trading And Swing Trading The Currency Market
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Author : Kathy Lien
language : en
Publisher: John Wiley & Sons
Release Date : 2015-12-01
Day Trading And Swing Trading The Currency Market written by Kathy Lien and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-01 with Business & Economics categories.
Play the forex markets to win with this invaluable guide to strategy and analysis Day Trading and Swing Trading the Currency Market gives forex traders the strategies and skills they need to approach this highly competitive arena on an equal footing with major institutions. Now in it's third edition, this invaluable guide provides the latest statistics, data, and analysis of recent events, giving you the most up-to-date picture of the state of the fast-moving foreign exchange markets. You'll learn how the interbank currency markets work, and how to borrow strategy from the biggest players to profit from trends. Clear and comprehensive, this book describes the technical and fundamental strategies that allow individual traders to compete with bank traders, and gives you comprehensive explanations of strategies involving intermarket relationships, interest rate differentials, option volatilities, news events, and more. The companion website gives you access to video seminars on how to be a better trader, providing another leg up in this competitive market. The multi-billion-dollar foreign exchange market is the most actively traded market in the world. With online trading platforms now offering retail traders direct access to the interbank foreign exchange market, there's never been a better time for individuals to learn the ropes of this somewhat secretive area. This book is your complete guide to forex trading, equipping you to play with the big guys and win—on your own terms. Understand how the foreign currency markets work, and the forces that move them Analyze the market to profit from short-term swings using time-tested strategies Learn a variety of technical trades for navigating overbought or oversold markets Examine the unique characteristics of various currency pairs Many of the world's most successful traders have made the bulk of their winnings in the currency market, and now it's your turn. Day Trading and Swing Trading the Currency Market is the must-have guide for all foreign exchange traders.