Il Pi Richiesto Come Diventare Il Freelance Pi Ricercato Dai Clienti Migliori
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Il Pi Richiesto Come Diventare Il Freelance Pi Ricercato Dai Clienti Migliori
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Author : Lorenzo Paoli
language : it
Publisher: goWare e Guerini Next
Release Date : 2019-10-25
Il Pi Richiesto Come Diventare Il Freelance Pi Ricercato Dai Clienti Migliori written by Lorenzo Paoli and has been published by goWare e Guerini Next this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Self-Help categories.
«Nel tuo settore, in questo momento, ci sono professionisti che guadagnano 10 volte più di te». Un libro esplicitamente rivolto ai freelance che spiega come far parte di quell’1% di liberi professionisti, leader nel proprio settore, che guadagna più di tutti gli altri. Perché, in alcuni casi, non succede? Perché molti freelance, oggi, lavorano ancora come se fossero dei dipendenti, basando la loro carriera sulla prigionia del passaparola e dando per scontata una miniera di strumenti - di marketing, branding e comunicazione - che, solo pochi anni fa, erano accessibili solo alle multinazionali. Crescere e diventare «il più richiesto» implica, innanzitutto, un cambiamento mentale. Lorenzo Paoli, onepercenter nell’ambito del coaching e digital strategist, propone un percorso di crescita personale strutturato su diversi livelli di consapevolezza: dagli errori più comuni, alla definizione del Time to Profit (per aumentare il valore della giornata lavorativa) e della Lean Agenda (per gestire al meglio il proprio tempo e le priorità della vita professionale).
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
The Mercury 13
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Author : Martha Ackmann
language : en
Publisher: Random House
Release Date : 2003-06-03
The Mercury 13 written by Martha Ackmann and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-03 with History categories.
For readers of The Astronaut Wives Club, The Mercury 13 reveals the little-known true story of the remarkable women who trained for NASA space flight. In 1961, just as NASA launched its first man into space, a group of women underwent secret testing in the hopes of becoming America’s first female astronauts. They passed the same battery of tests at the legendary Lovelace Foundation as did the Mercury 7 astronauts, but they were summarily dismissed by the boys’ club at NASA and on Capitol Hill. The USSR sent its first woman into space in 1963; the United States did not follow suit for another twenty years. For the first time, Martha Ackmann tells the story of the dramatic events surrounding these thirteen remarkable women, all crackerjack pilots and patriots who sometimes sacrificed jobs and marriages for a chance to participate in America’s space race against the Soviet Union. In addition to talking extensively to these women, Ackmann interviewed Chuck Yeager, John Glenn, Scott Carpenter, and others at NASA and in the White House with firsthand knowledge of the program, and includes here never-before-seen photographs of the Mercury 13 passing their Lovelace tests. Despite the crushing disappointment of watching their dreams being derailed, the Mercury 13 went on to extraordinary achievement in their lives: Jerrie Cobb, who began flying when she was so small she had to sit on pillows to see out of the cockpit, dedicated her life to flying solo missions to the Amazon rain forest; Wally Funk, who talked her way into the Lovelace trials, went on to become one of the first female FAA investigators; Janey Hart, mother of eight and, at age forty, the oldest astronaut candidate, had the political savvy to steer the women through congressional hearings and later helped found the National Organization for Women. A provocative tribute to these extraordinary women, The Mercury 13 is an unforgettable story of determination, resilience, and inextinguishable hope.
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
High Concept
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Author : Justin Wyatt
language : en
Publisher: University of Texas Press
Release Date : 2010-07-22
High Concept written by Justin Wyatt and has been published by University of Texas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-22 with Performing Arts categories.
Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water...") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income.
Industrial Policy For The Manufacturing Revolution
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Author : Patrizio Bianchi
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-06-29
Industrial Policy For The Manufacturing Revolution written by Patrizio Bianchi and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-29 with BUSINESS & ECONOMICS categories.
This book offers a critical reflection on the meaning and expected impact of the fourth industrial revolution, and its implications for industrial policy. Industrial revolutions are considered not only in terms of technological progress, but also in the context of the changing relationship between market and production dynamics, and the social and political conditions enabling the development of new technologies. Industrial Policy for the Manufacturing Revolution aims to increase our capacity to anticipate and adapt to the forthcoming structural changes. A concrete illustration of this industrial policy is provided through an experience of its implementation at regional level.
Law And The Media
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Author : Lieve Gies
language : en
Publisher: Routledge
Release Date : 2007-12-06
Law And The Media written by Lieve Gies and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-06 with Law categories.
Introducing readers to the study of law, media and popular culture, this text, using three original case studies, re-examines the assumptions underpinning existing research and suggests alternatives. Arguing that the study of law, media and popular culture should be embedded in the sociology of everyday life, the author focuses on four specific topics, in which there is scope for further development. These are the facts that: the current literature in this field predominantly focuses on crime, neglecting the way the media portrays less spectacular, more run-of-the-mill legal topics fiction, primarily, has captured scholars' attention, with remarkably less being paid to representations of law, other than crime, in factual media textual analysis continues to be the preferred method in the study of law and the media the literature is dominated by a fear of corrosive media effects, while the potential of the media and popular culture to improve public legal knowledge, facilitate access to justice and promote legal change remains largely undocumented. Exploring the often uneasy relationship between law and popular culture from specific socio-legal perspectives, including systems theory, semiotics of law and legal pluralism, this book is an essential read for those studying and researching in this area.
The Quantified Self In Precarity
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Author : Phoebe V. Moore
language : en
Publisher: Routledge
Release Date : 2017-09-11
The Quantified Self In Precarity written by Phoebe V. Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-11 with Social Science categories.
Humans are accustomed to being tool bearers, but what happens when machines become tool bearers, calculating human labour via the use of big data and people analytics by metrics? The Quantified Self in Precarity highlights how, whether it be in insecure ‘gig’ work or office work, such digitalisation is not an inevitable process – nor is it one that necessarily improves working conditions. Indeed, through unique research and empirical data, Moore demonstrates how workplace quantification leads to high turnover rates, workplace rationalisation and worker stress and anxiety, with these issues linked to increased rates of subjective and objective precarity. Scientific management asked us to be efficient. Now, we are asked to be agile. But what does this mean for the everyday lives we lead? With a fresh perspective on how technology and the use of technology for management and self-management changes the ‘quantified’, precarious workplace today, The Quantified Self in Precarity will appeal to undergraduate and postgraduate students interested in fields such as Science and Technology, Organisation Management, Sociology and Politics.
Cultural Heritage And Tourism
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Author : Fatih Türkmen
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2021-01-27
Cultural Heritage And Tourism written by Fatih Türkmen and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-27 with categories.
This book, in which cultural heritage and tourism issues are evaluated at an academic level, is an indispensable resource for those who will study on culture, cultural heritage and tourism.
The Executive Memo
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Author : Oak Grove Publishing of Minnesota
language : en
Publisher:
Release Date : 1986-11
The Executive Memo written by Oak Grove Publishing of Minnesota and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-11 with Business & Economics categories.
