Illustrative Branding
DOWNLOAD
Download Illustrative Branding PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Illustrative Branding book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Illustrative Branding
DOWNLOAD
Author : Viction:workshop
language : en
Publisher: Victionary
Release Date : 2014
Illustrative Branding written by Viction:workshop and has been published by Victionary this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Brand name products categories.
A successful visual brand identity is more than a logo and a dynamic palette. While a minimalistic approach ensures a straightforward brand image, the new generation of designers sees greater potential in creating brand identities with original paintings, handmade drawings and collage art. This fresh direction is forging strong and endearing brands, and is especially effective in todays overcrowded market. Illustrative Branding investigates close to 100 firms both large and small from around to the world to look at how designers capitalize on the power of illustration to portray memorable brand stories. Specific case studies highlight sizeable brand campaigns that cover everything from corporate stationary to environmental settings.
Visual Branding
DOWNLOAD
Author : Edward F. McQuarrie
language : en
Publisher: Edward Elgar Publishing
Release Date : 2016-12-30
Visual Branding written by Edward F. McQuarrie and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-30 with Business & Economics categories.
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.
Brand Identity Essentials
DOWNLOAD
Author : Kevin Budelmann
language : en
Publisher: Rockport Publishers
Release Date : 2010-10-01
Brand Identity Essentials written by Kevin Budelmann and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Design categories.
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Drawing Attention
DOWNLOAD
Author : Victionary
language : en
Publisher:
Release Date : 2022-02
Drawing Attention written by Victionary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02 with Design categories.
Whether it's via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightful ways. The collection of projects featured in Drawing Attention serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of "humanizing" their touch-points, the book showcases drawings that effectively bridge the creative and commercial to draw attention.
What Is Illustration
DOWNLOAD
Author : Lawrence Zeegen
language : en
Publisher: Rotovision
Release Date : 2009-08
What Is Illustration written by Lawrence Zeegen and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08 with Art categories.
What is Illustration? explores the disciplineâ€TMs history, and its relationship with art, design, and photography; it investigates how illustrated images are read and understood, and how personal visual languages are created by todayâ€TMs illustrators and image-makers. This book also investigates the many different contexts for illustration, and the range of career opportunities that are open to todayâ€TMs illustrators; from editorial illustration in newspapers and magazines, to book publishing, illustration for advertising, design, music, fashion, websites, and the increasing demand from stock libraries.
Creating A Brand Identity A Guide For Designers
DOWNLOAD
Author : Catharine Slade-Brooking
language : en
Publisher: Laurence King Publishing
Release Date : 2016-01-26
Creating A Brand Identity A Guide For Designers written by Catharine Slade-Brooking and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-26 with Design categories.
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design • Branding • Brand Management • Advertising • Marketing • Communications Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: • Defining the audience • Analysing competitors • Creating mood boards • Naming brands • Logo design • Client presentations • Rebranding • Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Marketing Illustration
DOWNLOAD
Author : Marshall Arisman
language : en
Publisher: Simon and Schuster
Release Date : 2010-02-23
Marketing Illustration written by Marshall Arisman and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-23 with Design categories.
The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.
Rethinking Place Branding
DOWNLOAD
Author : Mihalis Kavaratzis
language : en
Publisher: Springer
Release Date : 2014-11-25
Rethinking Place Branding written by Mihalis Kavaratzis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-25 with Business & Economics categories.
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
Learning Vector Illustration With Adobe Illustrator
DOWNLOAD
Author : Jodi Staniunas Hopper
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-04-08
Learning Vector Illustration With Adobe Illustrator written by Jodi Staniunas Hopper and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-08 with Design categories.
When you begin using vector illustration software it can be confusing and frustrating to even work out how to make a mark on the page - but this new hybrid approach to learning integrates tutorial videos and step-by-step projects to help you becoming confident in no time. Starting with first principles, this book introduces you to all the important tools and processes – from the basics of Bezier curves to applying meshes – so you can quickly and efficiently create your own designs. As you learn each skill there are projects for you to try out, and by the end of the book you'll build up to a major design project to put all your new abilities into practice.
Signs Symbols Of Success Branding Manual
DOWNLOAD
Author : Bryce Maynard Winter
language : en
Publisher: Independently Published
Release Date : 2019-02-13
Signs Symbols Of Success Branding Manual written by Bryce Maynard Winter and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-13 with Business & Economics categories.
Discover how brands TRULY work: Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time ever, branding has been decoded. Branding expert Bryce Maynard Winter reveals the secret matrix behind brands that work-and brands that don't. This book reveals: THE MATRIARCHY OF BRANDS - Learn the 7 fundamental brand archetypes that always apply - Discover fail-safe business strategies that work for each brand type - Remove the guesswork and understand the best colors, messages, images, strategies and promotions for your brand BRANDING FOR PROFIT - Avoid catastrophic mistakes in decisions like mergers & acquisitions - What to look for in creating high-value brand propositions - Find out how to attract more residual market action. Bryce Maynard Winter introduces state-of-the-art brand theory with examples from his experience working with luminary brands. His proven, practical strategies have produced remarkable results. Learn the system that virtually guarantees success by building on 30 years of real-life experience with branding at companies like CHANEL, Coca-Cola, Evian, TD Canada Trust, Timberland, Virgin and hundreds more.