Impact Of Advertisement And Sales Promotion Techniques Practiced By Textile Shops A Survey Report
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Impact Of Advertisement And Sales Promotion Techniques Practiced By Textile Shops A Survey Report
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Author : Dr. R. Sam Renu
language : en
Publisher:
Release Date : 2023
Impact Of Advertisement And Sales Promotion Techniques Practiced By Textile Shops A Survey Report written by Dr. R. Sam Renu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Advertising is defined as any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor. This study helps to improve the effect of advertisement and sales promotion of customer purchasing behaviour at the Chennai silks erode, and to give suggestions to improve the advertisement to achieve their goals in better way. The present study with the following objectives, to study the effect of advertisement and sales promotion on purchasing behaviour of customers, to find out the qualities that the customers expect for a good advertisement in various media, to find out how advertisement and sales promotion induce the customers to buy in The Chennai Silks, to find out how far advertisement and sales promotion retains the customers. The data were collected from both primary and secondary sources. The boundary of study is Erode. The simple random sampling technique was employed in the selection of the sample. The number of items selected from the population constitutes the sample size. The study covers the customers in the town of Erode. Total sample size for the study is 300. The simple random sampling technique was employed in the selection of the sample. The data has been mainly analyzed by using the following methods and tests. Chi-square Test, Correlation Analysis Cross tabulation and percentage method supplemented by appropriate charts. This study concluded that Chennai Silks has a major market share when compared to its competitors. However customers have pointed out some positive and negative points regarding the advertisement and sales promotion placed by The Chennai Silks. Greater awareness is created through the broadcast media namely TV and Radio. Most of the customers purchase in The Chennai Silks since they offer good quality products and they render good service. While considering this, the part of the advertisement seems to be low. But in reality, the advertisement and the sales promotional tools offered by them are highly worthy and useful and make the customer loyal.
Marketing Information Guide
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Author :
language : en
Publisher:
Release Date : 1959
Marketing Information Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Marketing categories.
Ebook Principles And Practice Of Marketing
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Author : JOBBER, DAVID/E
language : en
Publisher: McGraw Hill
Release Date : 2016-03-16
Ebook Principles And Practice Of Marketing written by JOBBER, DAVID/E and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-16 with Business & Economics categories.
EBOOK: Principles and Practice of Marketing
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
State Educational Records And Report Series
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Author :
language : en
Publisher:
Release Date : 1970
State Educational Records And Report Series written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Education categories.
Resources In Education
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Author :
language : en
Publisher:
Release Date : 1995-04
Resources In Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-04 with Education categories.
Principles And Practice Of Marketing 10 E
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Author : JOBBER AND ELLI
language : en
Publisher: McGraw Hill
Release Date : 2023-02-21
Principles And Practice Of Marketing 10 E written by JOBBER AND ELLI and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-21 with Business & Economics categories.
EBOOK: Principles and Practices of Marketing 10/e
The Cim Student S Practice And Revision Book
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Author : Anthony Annakin Smith
language : en
Publisher: Routledge
Release Date : 2012-05-31
The Cim Student S Practice And Revision Book written by Anthony Annakin Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
Supplementing the CIM Workbook series, this Exam Practice Kit has a bank of additional questions to help you focus on applying your knowledge to passing the exam. It is ideal for independent study or tutored revision courses, helping you to prepare with confidence for exam day. This kit looks at each of the subjects within the diploma level giving examples of different formats of questions. There is also a revision checklist for each module so you can check wihci subjects you need to cover
The University Of Connecticut Bulletin
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Author :
language : en
Publisher:
Release Date : 1945
The University Of Connecticut Bulletin written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945 with Universities and colleges categories.
Ebook Principles And Practice Of Marketing
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Author : JOBBER, DAVID
language : en
Publisher: McGraw Hill
Release Date : 2009-12-16
Ebook Principles And Practice Of Marketing written by JOBBER, DAVID and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-16 with Business & Economics categories.
EBOOK: Principles and Practice of Marketing