Impact Of Brand Image Service Quality And Trust On Customer Loyalty Moderating Effect Of Perceived Price Fairness And The Mediating Effect Of Customer Satisfaction
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Impact Of Brand Image Service Quality And Trust On Customer Loyalty Moderating Effect Of Perceived Price Fairness And The Mediating Effect Of Customer Satisfaction
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Author : Muhammad Aqeel Ashraf
language : en
Publisher:
Release Date : 2018
Impact Of Brand Image Service Quality And Trust On Customer Loyalty Moderating Effect Of Perceived Price Fairness And The Mediating Effect Of Customer Satisfaction written by Muhammad Aqeel Ashraf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
The aim of this study is to investigate the Impact of Brand Image, Service Quality and Trust on Customer Loyalty, Moderating Effect of Perceived Price Fairness and the Mediating Effect of Customer Satisfaction on telecommunication sector of Pakistan. This research is helpful to capture and retain the satisfied and loyal customer and it is useful to identify the factors through which telecommunication sector may improve its performance. The survey research design method was used in this study. It involves a questionnaire for the collection of data from the respondents. Convenience-based Sampling was used in this research data was collected with the help of a questionnaire from 250 customers in the telecommunication sector of Pakistan (Warid, Zong, Mobilink, and Ufone Telenor). Correlation analysis was conducted utilizing SPSS to analyze the data. It is revealed that the correlation between customer loyalty and three independent factors that are quality service, brand image, and trust is very strong and mediator customer satisfaction in this relationship had an effect on customer loyalty. There exists a strong relationship between three dimensions of independent variables and the dependent; we can say that there is a strong effect of a mediator and moderator on these relationships. There is also a very strong correlation between customer loyalty and customer satisfaction.
Effects Of Perceived Service Quality On Customer Loyalty And Repurchase Intentions The Mediating Role Of Customer Satisfaction
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Author : Shahrukh Salman
language : en
Publisher: Anchor Academic Publishing
Release Date : 2017-11-01
Effects Of Perceived Service Quality On Customer Loyalty And Repurchase Intentions The Mediating Role Of Customer Satisfaction written by Shahrukh Salman and has been published by Anchor Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-01 with Business & Economics categories.
The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, Pakistan. Therefore, the significance of customer satisfaction for customer loyalty and repurchase intentions is explained. Customer satisfactions play a mediating role between perceived service qualities, customer loyalty and repurchase intentions. The population of the research is constituted of the potential customers of Lahore and the sample size amounts to 230.
The Impacts Of Product Quality Service Quality Price And Trust On Customer Satisfaction And Customer Loyalty And The Moderating Effect Of Brand Country Of Origin A Study On Motorcycle Users In Vietnam
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Author : 阮文勝
language : en
Publisher:
Release Date : 2012
The Impacts Of Product Quality Service Quality Price And Trust On Customer Satisfaction And Customer Loyalty And The Moderating Effect Of Brand Country Of Origin A Study On Motorcycle Users In Vietnam written by 阮文勝 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Customer Loyalty And Brand Management
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Author : María Jesús Yagüe Guillén
language : en
Publisher: MDPI
Release Date : 2019-09-23
Customer Loyalty And Brand Management written by María Jesús Yagüe Guillén and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-23 with Business & Economics categories.
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
How Excellent Experiences Affect Customer Loyalty
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Author : Daniel Gurski
language : en
Publisher: GRIN Verlag
Release Date : 2013-04-22
How Excellent Experiences Affect Customer Loyalty written by Daniel Gurski and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-22 with Business & Economics categories.
Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Maastricht University (School of Business and Economics), language: English, abstract: Abstract The thesis at hand develops a new scale to measure customer experience quality on the basis of four dimensions: service quality, atmosphere quality, flow quality, and learning quality. The American coffee company Starbucks is used as exemplary case to validate the theory empirically. Product quality is found to be a separate, but related construct to customer experience quality. The author investigates the effect of customer experiences on customer loyalty and finds that customer experience quality indirectly affects customer loyalty intentions through perceived value. The relative importance of customer experience quality for perceived value and in succession customer loyalty intentions is found to be much higher than that of product quality. Moreover, perceived wealth of the customer acts as a moderator and increases the positive effect of customer experience quality on perceived value wheras it weakens the effect of product quality on perceived value. Collectively, the results extend and clarify concepts in the evolving, but inconsistent customer experience literature. The findings enable managers to stage customer experiences more effectively and more efficiently.
The Impact Of Perceived Price Fairness Of Dynamic Pricing On Customer Satisfaction And Behavioral Intentions
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Author : Bo Dai
language : en
Publisher:
Release Date : 2010
The Impact Of Perceived Price Fairness Of Dynamic Pricing On Customer Satisfaction And Behavioral Intentions written by Bo Dai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Consumer behavior categories.
Impact Of Brand Image And Service Quality On Consumer Purchase Intentions A Study Of Retail Stores In Pakistan
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Author : Muhammad Arslan
language : en
Publisher: GRIN Verlag
Release Date : 2015-03-17
Impact Of Brand Image And Service Quality On Consumer Purchase Intentions A Study Of Retail Stores In Pakistan written by Muhammad Arslan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-17 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The objective of this research is to determine the relationship between brand image, service quality and price on consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer purchase intention. Results reveal the insignificant relationship between price and consumer purchase intention. The findings also documented that consumers in large retail stores don’t bother prices because consumers consider that the stores charge reasonable prices. Most of consumer’s purchases depend upon the brand image and service quality. Normative and informative susceptibility have positive effect on brand image. The recommendations and suggestions are very helpful for managers and operators of large stores. Brand image depends on informative and normative susceptibility.
Public Transport Passengers Behavioural Intentions
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Author : Sik Sumaedi
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-22
Public Transport Passengers Behavioural Intentions written by Sik Sumaedi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-22 with Psychology categories.
This book is based on the behavioural intention of public transport passengers and the relationship between those factors in Indonesia. The conceptual model in this book explains behavioural intentions of paratransit passengers which can result in recommendations to unravel the complexity of the congestion problem from consumer behaviour perspective. Based on the results of survey research on behavioural intention of public transport users in Jabodetabek, Indonesia, the result of the study is presented in a model that describes the factors that influence. This book is recommended for academics who wish to gain knowledge about the phenomenon of consumer behaviour, for regulators whose duty is to make a decision and determine the strategic steps to overcome congestion and researchers who want to develop their knowledge and provide solutions related to congestion from the perspective of consumer behaviour.
Advances In Empirical Economic Research
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Author : Nicholas Tsounis
language : en
Publisher: Springer Nature
Release Date : 2023-07-19
Advances In Empirical Economic Research written by Nicholas Tsounis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-19 with Business & Economics categories.
This volume presents new empirical methods and applications in economics with special interest in advances in empirical macroeconomics, microeconomics, financial economics, international economics, and agricultural economics. Featuring selected contributions from the 2022 International Conference of Applied Economics (ICOAE 2021), this book provides country specific studies with potential applications in economic policy. It is beneficial to researchers, scholars, academics and policy makers in quantitative economic research (in both methods and applications).
The Effect Of Brand Image Price And Brand Awareness On Brand Loyalty
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Author : Hendra Pratama
language : en
Publisher:
Release Date : 2017
The Effect Of Brand Image Price And Brand Awareness On Brand Loyalty written by Hendra Pratama and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Objective - This study was conducted to determine the effect of brand image, price and awareness toward brand loyalty through customer satisfaction. In this study, 260 questionnaires were distributed to Samsung smartphone holders.Methodology/Technique - This research was conducted in Indonesia with the object of the research being the Samsung brands in relation to smartphones. The criteria of the respondents used was consumers who have used Samsung smartphones at least twice. In this study, as many as 260 questionnaires were distributed.Findings - The results use multiple linear regression analysis, indicating that brand image and brand awareness significantly effect brand loyalty, while price does not have a significant effect on brand loyalty. Further, brand image significantly effects customer satisfaction. The study also found that customer satisfaction mediates the effect of brand image on brand loyalty.Novelty - The study uses original data to identify influences on brand loyalty.