Impact Of Covid 19 On German Consumer Behavior Elaboration Regarding A Sustained Change Of Online Shopping
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Impact Of Covid 19 On German Consumer Behavior Elaboration Regarding A Sustained Change Of Online Shopping
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Author : Michel Brandes
language : en
Publisher: GRIN Verlag
Release Date : 2021-10-11
Impact Of Covid 19 On German Consumer Behavior Elaboration Regarding A Sustained Change Of Online Shopping written by Michel Brandes and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-11 with Business & Economics categories.
Master's Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, Hamburg School of Business Administration gGmbH, language: English, abstract: The goal of this study was to elaborate the differences between COVID-19 induced and a potentially restriction free consumer behavior in 2024 regarding a sustained change of online shopping and the usage of digital services. Two different scenarios were developed (I) asking participants about their behavior during the COVID-19 pandemic and (II) asking participants about their behavior in a pandemic and restriction free environment in 2024. In order to elaborate potential effects, a research model was derived based on a conceptual framework investigating the long-term adherence of behavioral changes combined with item relationships regarding the sustained usage of services. The data was derived through online questionnaires. Afterwards, the conducted data was operationalized and elaborated through multiple (M)ANOVA. The key findings were that the satisfaction levels for both online shopping as well as for the digital services significantly decreased in scenario II. According to the research model this allows the conclusion that a sustained usage is negatively affected. Therefore, the observed acceleration of online shopping could potentially slow down and return to average growth levels. The reduction of satisfaction levels was supported by a correlation reduction of the frequency of use and money spent items which confirmed the reduction of online shopping as well as the usage of digital services. For the retail and e-commerce industry the findings allow strategic implications to prepare for the post pandemic consumer behavior. Consumers will potentially carry their positive experiences with them and translate those into future expectations towards retail and e-commerce. To mention are that due to the decreased satisfaction levels the traditional stationary retail store remains relevant and therefore should be strategically emphasized within retailer’s channel strategy.
European Consumers In The Digital Era
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Author : Małgorzata Bartosik-Purgat
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-18
European Consumers In The Digital Era written by Małgorzata Bartosik-Purgat and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Business & Economics categories.
Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers’ and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology.
Consumer Behavior On Online Grocery Shopping Adoption A Quantitative Analysis In The Context Of The Covid 19 Pandemic Contrasting The Markets Of Peru And Germany
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Author : José Alonso Pisfil Manchego
language : en
Publisher: GRIN Verlag
Release Date : 2023-03-13
Consumer Behavior On Online Grocery Shopping Adoption A Quantitative Analysis In The Context Of The Covid 19 Pandemic Contrasting The Markets Of Peru And Germany written by José Alonso Pisfil Manchego and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-13 with Business & Economics categories.
Master's Thesis from the year 2022 in the subject Business economics - Market research, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The COVID-19 pandemic raised the demand for online food shopping in traditional Peru and Germany. This urged an in-depth examination since consumer attitudes in specific cultural contexts had received little attention. Thus, this research aims to ascertain the factors that significantly influence Germans' and Peruvians' intention to use online grocery shopping, as well as to identify significant differences between the two countries. Two particular research topics serve as the framework for this study, which are as follows: Are there significant differences in the usage of online grocery shopping between Germans and Peruvians during the COVID-19 pandemic? What factors significantly influence Germans and Peruvians' online grocery shopping usage during the COVID-19 pandemic? As indicated by both research questions, this study's primary emphasis is on online grocery shopping behavior during the COVID-19 pandemic that peaked one year ago, in the year 2020, yet has persisted worldwide. Therefore, this study focuses only on empirical data from the COVID-19 outbreak since online grocery shopping in both nations was not a significant event before the pandemic. Furthermore, there was no previous scientific research on online grocery shopping’s behavior in Peruvian literature, preventing comparison between the two countries. Given that the pandemic's breakout aided in the partial adoption of online grocery shopping in both nations, the researcher judged it appropriate to frame both research questions exclusively in terms of the COVID-19 pandemic to capture better the influence of the digital transition that was experienced in 2020.
Covid 19 S Impact On Consumer Behavior In Essential Goods Shopping Across Organized Unorganized And E Retail Platforms In Metropolis
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Author : Ganesh Pathak
language : en
Publisher:
Release Date : 2023
Covid 19 S Impact On Consumer Behavior In Essential Goods Shopping Across Organized Unorganized And E Retail Platforms In Metropolis written by Ganesh Pathak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
In the month of March 2020, the coronavirus epidemic engulfed the entire globe. Despite the fact that the lockdown caused panic buying for people to stock up on necessities such rice, wheat, packaged foods, home care products, etc., reports indicate that people did not reportedly stock up significantly on sweets and beverages, but rather simply hurried to stock up on necessities. Therefore, the researcher has examined how consumer behaviour has changed as people shop for necessities in the metropolis through organised, unorganised, and online retail platforms during COVID 19. From 195 samples from the Pune metropolitan municipality, the researcher has gathered opinions. The researcher utilised the paired sample t test to examine his hypotheses. Following the study, researchers discovered a change in consumer behaviour while shopping for groceries and FMCG products during COVID 19.
The Effect Of The Covid 19 Pandemic Perception On Consumer Behavior In Germany
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Author : Luisa Rabenstein
language : en
Publisher:
Release Date : 2020
The Effect Of The Covid 19 Pandemic Perception On Consumer Behavior In Germany written by Luisa Rabenstein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The Covid 19 Pandemic And Food Consumption Patterns
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Author : Siksna, Inese
language : en
Publisher: Nordic Council of Ministers
Release Date : 2021-10-05
The Covid 19 Pandemic And Food Consumption Patterns written by Siksna, Inese and has been published by Nordic Council of Ministers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-05 with Business & Economics categories.
Available online: https://pub.norden.org/temanord2021-540/ Due to the Covid-19 pandemic, consumer eating patterns and habits have changed. Before the pandemic, most countries in the Nordic-Baltic region had been collecting food consumption data to monitor the region’s health and food safety situation, but during these unusual times, no data on consumer behaviour exists. It’s important to examine changes in food consumption in the Nordic-Baltic region during the pandemic not only to understand the local situation and trends but also global trends and their effect on food supply chains, regional food availability, and food waste. Comparing regional data with those in Asia, the USA, and elsewhere offers the opportunity to see which practices are effective in each region and provides more information to help predict trends in consumer behaviour during the post-pandemic recovery period.
An Analysis Of Online Consumer Behavior Between Different Generations
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Author : Mert Aktan
language : en
Publisher: GRIN Verlag
Release Date : 2019-12-30
An Analysis Of Online Consumer Behavior Between Different Generations written by Mert Aktan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-30 with Business & Economics categories.
Master's Thesis from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 4, İzmir University of Economics, course: Online consumer behavior, language: English, abstract: As a result of the internet comes into our lives fast around the world, the shopping habits of individuals' have started to change. Technological developments bring forth the idea of the continuous change. This paper is focused on online consumer behavior between Gen Ys, Gen Xs and baby boomers. The importance of this study is to analyze and make evident of the reasons behind online shopping between different generations. Since the online shopping activities are increasing nowadays, it is necessary to understand the leading reasons behind individuals' online shopping activities in order to develop better choices for consumers in a competitive market. The paper builds on the relevant literature and it examines the consumer behavior of individuals by questionnaires. Furthermore, the hedonic and utilitarian motivational functions and their sub-dimensions will be measured in order to understand the online consumer behavior. To reach those objectives, non-random/ convenience sampling method is applied in Izmir to 384 sample sizes to identify all aspects of the online shopping and impact on consumer behavior. The data results obtained revealed in the paper to support the research questions. It is determined that there are significant levels of hedonic and utilitarian motivations on online shopping between generations. The differences are particularly observed between Gen Ys and baby boomers within the scope of utilitarian and between Gen Ys and older generations (Gen Xs and baby boomers) within the scope of hedonic motivations. As a result of the evaluations according to questionnaire, the results show that marketers need to focus on marketing campaigns to Gen Xs and baby boomers about utilitarian motivations. Beside this, they should concentrate on more hedonic motivations for Gen Ys and develop new marketing strategies.
The Effect Of Covid 19 On The Changes In Consumer Buying Patterns And Adopted Marketing Strategies By Various Industries In Sri Lanka
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Author : Gihani Weerakoon
language : en
Publisher:
Release Date : 2022
The Effect Of Covid 19 On The Changes In Consumer Buying Patterns And Adopted Marketing Strategies By Various Industries In Sri Lanka written by Gihani Weerakoon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
The COVID-19 has hit on almost every aspect of people's lives and it is one of the critical challenge people have faced since the second world war (Hoekstra & Leeflang, 2020). From the birth of civilization to the present day, people have adapted to a wide range of "conditions or changes," some of which are produced by natural catastrophes and others that are deliberately generated. Throughout a long journey, people will meet painful conditions that have not previously been addressed via various phases of growth, which are known as pandemics(Fernández-Villaverde & Jones, 2022). Identifying the hidden antecedents of consumer behavior during a pandemic is worthwhile because market psychology has a direct impact on how customers react to "pandemic dread"(I. Fernando, Perera, et al., 2021). Addressing "consumer behavior” during this epidemic over the world might send signals to the industrial sectors and it is important to detect consumer behaviors during pandemic periods because changes in consumer behavior have impacted the majority of organizations, thus it is critical to focus on novel marketing strategies. Moreover, researchers showed the importance of identifying the use of particular marketing strategies during a pandemic, as well as shutdowns and lockdowns(Dash & Chakraborty, 2021; Sitorus et al., 2021). Therefore, the primary goal of this research is to conduct an in-depth study on how consumers' purchasing behaviors have changed by the COVID-19 pandemic followed by how diverse sectors of the economy implement different marketing strategies to overcome pandemic obstacles. In this research paper, the researcher focuses on identifying the impact of COVID-19 on consumer behavior patterns and various marketing strategies used by various industries, which can be used even during future pandemic periods.
The Impact Of The Covid 19 On Chinese Consumer S Online Shopping Behavior
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Author : Xiao Ma
language : en
Publisher:
Release Date : 2019
The Impact Of The Covid 19 On Chinese Consumer S Online Shopping Behavior written by Xiao Ma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with COVID-19 (Disease) categories.
Consumption Production And Entrepreneurship In The Time Of Coronavirus
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Author : Elena Gallitto
language : en
Publisher: Springer Nature
Release Date : 2022-04-22
Consumption Production And Entrepreneurship In The Time Of Coronavirus written by Elena Gallitto and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-22 with Business & Economics categories.
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the “new normal” have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises.