In Enger Beziehung Fachjournalismus Und Public Relations
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In Enger Beziehung Fachjournalismus Und Public Relations
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Author : Nadine Kiewitt
language : de
Publisher: GRIN Verlag
Release Date : 2007
In Enger Beziehung Fachjournalismus Und Public Relations written by Nadine Kiewitt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule Bremen, Veranstaltung: Medientheorie, 47 Quellen im Literaturverzeichnis, Sprache: Deutsch, Anmerkungen: Wie nahe stehen sich Fachjournalismus und Public Relations? Welche Abhängigkeiten bestehen? Hat PR den Fachjournalismus in der Hand? Um dies zu klären, wurden die Beziehungen zwischen Journalismus und Fachjournalismus, Journalismus und PR und letztlich auch zwischen Fachjournalismus und PR näher betrachtet. Es sollte herausgefunden werden, ob der Determinationsansatz von Barbara Baerns bereits überholt ist oder heute noch immer Gültigkeit besitzt und wenn ja, in welchem Maße. , Abstract: In den vergangenen Jahren hat sich das System Journalismus immer weiter ausdifferenziert. Die Entstehung neuer Ressorts, beispielsweise "Wissenschaft", "Finanzen", "Verbrauchertipps" und "Gesundheit", zeigt das. Als Folge dessen spezialisieren sich Journalisten weiterhin auf bestimmte Themenbereiche. Außerdem sind Fachjournalisten zunehmend gefragt, da sie komplizierte Sachverhalte für die Leser, Zuhörer und Zuschauer besser verständlich machen. Doch was bedeutet Fachjournalismus? Inwiefern unterscheidet er sich vom althergebrachten Journalismus? Fungiert er als Bindeglied zwischen Journalismus und Public Relations? Fachjournalismus hat vor allem eine enge Verbindung zu den Public Relations - wie eng, wird von der Autorin gezeigt. Dabei geraten verschiedene Ansätze in den Mittelpunkt der Betrachtung, mit deren Hilfe die Interdependenzen, Gemeinsamkeiten und Unterschiede zwischen Fachjournalismus und Public Relations erläutert werden. Dazu zählen der steuerungstheoretische Determinationsansatz, der handlungstheoretische Intereffikations- sowie der systemtheoretische Interpenetrationsansatz. Aber welcher dieser Ansätze beschreibt die derzeitige Situation zwischen Fachjournalismus und Public Relations am besten? Wie sehr sind Fachjournalisten und PR-Leute voneinander abhängig? Ist der Determinationsansatz von Barbara Baerns heute noch gültig? Vor dem Hintergrund der Medienkrise in Deutschland und der zunehmenden Spezialisierung im Journalismus wird deutlich, dass sich der Fachjournalismus nur schwer dem Einfluss der Public Relations entziehen kann. Zwar kann sich der Fachjournalismus weiter etablieren, jedoch steigen auch die Chancen für gute Öffentlichkeitsarbeit.
Interdependenzen Zwischen Fachjournalismus Und Public Relations
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Author : Beate Wiese
language : de
Publisher: GRIN Verlag
Release Date : 2005-04-24
Interdependenzen Zwischen Fachjournalismus Und Public Relations written by Beate Wiese and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-24 with Language Arts & Disciplines categories.
Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,3, Hochschule Bremen, Veranstaltung: Medientheorie, Sprache: Deutsch, Abstract: In den vergangenen Jahren hat sich das System Journalismus zunehmend ausdifferenziert. Es bildeten sich Subsysteme wie Informations-, Unterhaltungs- und Fachjournalismus heraus. Besonders im Printbereich zeigt sich eine Segmentierung der Publikums- und Fachzeitschriften sowie der Tageszeitungen. Deutlich wird dies an der Entstehung neuer Ressorts wie Finanzen, Ratgeber, Gesundheit und Wissenschaft. Der Bedarf an Wissen in der Gesellschaft steigt weiter an und damit auch die Nachfrage nach Fachjournalisten, die komplexe Sachverhalte einem interessierten (Laien-)Publikum verständlich vermitteln. Dementsprechend spezialisieren sich immer mehr Journalisten auf ein Gegenstands- oder Themen bezogenes Fachgebiet. Doch was genau ist Fachjournalismus? Worin bestehen die Unterschiede zum herkömmlichen Journalismus und wo sind Übereinstimmungen erkennbar? Fachjournalismus und Public Relations stehen in sehr enger Beziehung zueinander, enger noch als Journalismus und Public Relations. Wie weit Fachjournalisten und PR-Praktiker voneinander abhängig sind und ob eines der beiden publizistischen Teilsysteme größeren Einfluss auf das andere ausübt, soll in der vorliegenden Arbeit näher untersucht werden. Als Grundlage der Betrachtung und für weitere Überlegungen dienen der steuerungstheoretische Determinationsansatz, der handlungstheoretische Intereffikationsansatz sowie der systemtheoretische Interpenetrationsansatz. Des Weiteren ist zu untersuchen, wie die einzelnen Hypothesen auf das Verhältnis von Fachjournalismus und Public Relations übertragen werden können und welcher Ansatz die Beziehungen zwischen Journalismus und Public Relations bzw. Fachjournalismus und Public Relations am besten beschreibt.
Public Relations For The Arts What Are The Benefits
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Author : Candy Lange
language : en
Publisher: GRIN Verlag
Release Date : 2006-11-06
Public Relations For The Arts What Are The Benefits written by Candy Lange and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-06 with Business & Economics categories.
Essay from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of Auckland (School of Comunication Studies), course: Media Communications Research Methods, language: English, abstract: Long before the arts and public relations were literally formulated, they were already linked together. With the beginning of civilisation, visual arts were used to influence the public opinion. In ancient Egypt, impressive architecture such as statues and temples were built to represent the greatness of the ruling priests and nobles (Bates, 2002). Art was an essential element of the propaganda machines during World War II. Especially Hitler misused art to propagate his politic opinion amongst the public. Today, a vast range of companies use art in order to receive (hopefully) positive media coverage, e.g. Telecom New Zealand is sponsor of the New Zealand International Arts Festival, the City Gallery in Wellington and the Auckland Philharmonia, and initiator of the Telecom New Zealand International Film Festivals, the White Pages Arts Award and the IHC Telecom Art Award. However, the connection between public relations and the arts must also be seen from another point of view. In terms of arts marketing, the arts can benefit from public relations. What are the benefits for artists and arts organisations, and how can they use public relations in order to promote their products?
Ethics In Public Relations
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Author : Kathy Fitzpatrick
language : en
Publisher: SAGE
Release Date : 2006-05-03
Ethics In Public Relations written by Kathy Fitzpatrick and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-03 with Language Arts & Disciplines categories.
"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics "Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions." - Harold Burson, Founding Chairman, Burson Marstellar "This book is both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, and very practical look at the ethical dimensions of public relations, not just in theory, but in everyday practice. The essays are sharp, witty, on-point and highly pragmatic. Their examples are relevant, their anecdotes purposeful. Given the state of the profession these days, it′s difficult to see how students of public relations could call themselves current without first reading this smart collection of essays." - James S. O′Rourke IV, Professor and Director, The Eugene D. Fanning Center for Business Communication, University of Notre Dame "Fitzpatrick and Bronstein have for every public relations professional established a foundation to practice advocacy ethically. Practice settings may change, but Fitzpatrick and Bronstein demonstrate that the individual professional has an ongoing ethical imperative to advocate responsibly. Fitzpatrick′s discussion of the PRSA Code of Ethics concept of advocacy (which she helped draft) breaks new and helpful ground, bringing clarity and substance to this crucial ingredient of most public relations practice." - James E. Lukaszewski, Chairman and President, The Lukaszewski Group Inc. Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. The collection explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, the requirements of ethical advocacy online, ethical accountability in organizational settings, the special ethical obligations of nonprofit groups, and ethical mandates in cross-border public relations.
Quo Vadis Public Relations
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Author : Juliana Raupp
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-08
Quo Vadis Public Relations written by Juliana Raupp and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Language Arts & Disciplines categories.
Die gezielte Anwendung von Forschungsergebnissen auf Problemstellungen der Kommunikationspraxis, und gleichzeitig die daraus resultierende Förderung neuer wissenschaftlicher Erkenntnisse, ist das Anliegen des vorliegenden Bandes. Die Beiträge namhafter Autoren aus der deutschen und internationalen PR-Forschung und der Kommunikationspraxis bündeln die aktuelle Fachdiskussion und liefern Anregungen für erfolgreiches Kommunikationsmanagement.
Networks Of Innovation
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Author : Ilkka Tuomi
language : en
Publisher: OUP Oxford
Release Date : 2002-11-07
Networks Of Innovation written by Ilkka Tuomi and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-07 with Business & Economics categories.
Innovations are adopted when users integrate them in meaningful ways into existing social practices. Histories of major technological innovations show that often the creative initiative of users and user communities becomes the determining factor in the evolution of particular innovations. The evolutionary routes of the telephone, the Internet, the World Wide Web, email, and the Linux operating system all took their developers by surprise. Articulation of these technologies as meaningful products and systems was made possible by innovative users and unintended resources. Iterative and interactive models have replaced the traditional linear model of innovation during the last decade. Yet, heroic innovators and entrepreneurs, unambiguous functionality of products, and a focus on the up-stream aspects of innovation still underlie much discussion on innovation, intellectual property rights, technology policy, and product development. Coherent conceptual, theoretical and practical conclusions from research on knowledge creation, theory of learning, history of technology, and the social basis of innovative change have rarely been made. This book argues that innovation is about creating meaning; that it is inherently social; and is grounded in existing social practices. To understand the social basis of innovation and technology development we have to move beyond the traditional product-centric view on innovations. Integrating concepts from several disciplinary perspectives and detailed analyses of the evolution of Internet-related innovations, including packet-switched computer networks, World Wide Web, and the Linux open source operating system, the book develops foundations for a new theoretical and practical understanding of innovation. For example, it shows that innovative development can occur in two qualitatively different ways, one based on evolving specialization and the other based on recombination of existing socially produced resources. The expanding communication and collaboration networks have increased the importance of the recombinatory mode making mobility of resources, sociotechnical translation mechanisms, and meaning creation in communities of practice increasingly important for innovation research and product development.
Democratizing Innovation
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Author : Eric Von Hippel
language : en
Publisher: MIT Press
Release Date : 2006-02-17
Democratizing Innovation written by Eric Von Hippel and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-17 with Business & Economics categories.
The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users—both individuals and firms—often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products—most notably in the free and open-source software movement—but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive. Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses—the custom semiconductor industry is one example—that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.
Domain Name Law And Practice
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Author : Torsten Bettinger
language : en
Publisher: OUP Oxford
Release Date : 2014-02
Domain Name Law And Practice written by Torsten Bettinger and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02 with Law categories.
An established authority for lawyers seeking to advise on or enforce their clients' rights within the domain name system, Domain Name Law and Practice, in its second edition, provides comprehensive, reliable analysis, fully updated to cover additional national jurisdictions and a wealth of information concerning ICANN's new gTLD launch.
Journalism And Memory
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Author : B. Zelizer
language : en
Publisher: Springer
Release Date : 2014-02-20
Journalism And Memory written by B. Zelizer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-20 with History categories.
Tracking the ways in which journalism and memory mutually support, undermine, repair and challenge each other, this fascinating collection brings together leading scholars in journalism and memory studies to investigate the complicated role that journalism plays in relation to the past.
The Oxford Handbook Of Food History
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Author : Jeffrey M. Pilcher
language : en
Publisher: Oxford University Press
Release Date : 2012-11-08
The Oxford Handbook Of Food History written by Jeffrey M. Pilcher and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-08 with Cooking categories.
The final chapter in this section explores the uses of food in the classroom.