In Search Of Juan Valdez
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In Search Of Juan Valdez
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Author : Fernando Gracia
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2012-06
In Search Of Juan Valdez written by Fernando Gracia and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with categories.
In 1959, Juan Valdez introduced the world to 100% Colombian Coffee. This fictional image, designed by the New York based advertisement agency Doyle Dane Bernbach in conjunction with the Federacion Nacional de Cafeteros de Colombia (National Federation of Coffee Growers of Colombia), represents the Federation itself and over 500,000 coffee growing families. The National Federation of Coffee Growers of Colombia was created in 1927 to unite the Colombian coffee-growing regions under one agency in order to protect Colombian coffee in foreign markets, specifically in that of the United States. About 30 years after its creation, however, the Federation ran into the problem of not having a foreign marketing campaign. With the introduction of Juan Valdez, the Federation and its product were able to distinguish itself from the products of other countries. The campaign not only created a coffee brand, but also a country brand with Juan Valdez as its representative. The image has been extremely popular and so successful among U.S. consumers that it was chosen as the most publicly recognized icon by Advertising Week in 2005."
International Media Communication In A Global Age
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Author : Guy Golan
language : en
Publisher: Routledge
Release Date : 2009-09-10
International Media Communication In A Global Age written by Guy Golan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Language Arts & Disciplines categories.
This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication. It addresses those news factors that influence the newsworthiness of international events, providing a synthesis of both theoretical and practical studies that highlight the complicated nature of the international news selection process. It also deals with international news coverage, presenting research on the cross-national and cross-cultural nature of media coverage of global events, in the interdisciplinary context of research on political communication, war coverage, new technologies and online communication. The work concludes with a focus on global strategic communications: in the age of globalization, global economies and cross-national media ownership, chapters here provide readers with some of the most up-to-date research on international advertising, public relations and other key issues in international communications. With contributions from many of the leading scholars in the field of international media communication research, this collection presents a valuable resource for advancing knowledge and understanding of the complicated international communication phenomenon. It will be of value to upper-level undergraduates and graduate students in mass media and communication programs, and to scholars whose research focuses on global communication research.
The Search For Lopez
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Author : Lynn Robison Bailey
language : en
Publisher:
Release Date : 1990
The Search For Lopez written by Lynn Robison Bailey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Biography & Autobiography categories.
The Infinite Emotions Of Coffee
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Author : Alon Halevy
language : en
Publisher: Macchiatone Communications
Release Date : 2011-12-08
The Infinite Emotions Of Coffee written by Alon Halevy and has been published by Macchiatone Communications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Cooking categories.
The Infinite Emotions of Coffee provides a contemporary prism of the drink that so much of the world takes for granted every morning. Technopreneur Halevy's travels to more than 30 countries on six continents shed light on how coffee has shaped and is influenced by different cultures through the bean's centuries-spanning journey of serendipity, intrigue, upheavals, revival, romance and passion. With more than three years of field research, over 180 color photographs, and richly illustrated infographics, this book is an immersive experience that brings alive the enduring allure of coffee and the nuanced emotions of both tradition-bound and avant-garde cafe cultures. Written in an engaging narrative, this travelogue entertains through numerous coffee-related tales from around the world. It celebrates all parts of the inextricably linked global coffee ecosystem, from growers, importers, and roasters to baristas and consumers. Readers will learn about the rich, mysterious and often amusing history of coffee; discover the latest hotbeds of coffee and the complex issues facing the coffee industry today; and meet the worldwide network of inspiringly spirited and passionately committed professionals whose relentless pursuit of excellence are pushing coffee to unprecedented levels of quality. The histories of communication and coffee's impact on socialization are interconnected. From the combined perspectives of a computer scientist and a coffee culturalist, this book elucidates how coffee conversations have evolved from the age of exploration that characterized the 15th century through the Information Age where the Internet's spheres of influence in the world of coffee continue to expand. --Vint Cerf, Father of the Internet and Chief Internet Evangelist of Google This book is the ultimate celebration of coffee from seed to cup. ¡Bravo! --Alejandro Mendez, 2011 World Barista Champion, El Salvador The scope of this collection of vignettes from around the world is unprecedented in coffee literature. Its greatest strength is its unifying power that brings together all the players in the global coffee community. --Sarah Allen, Editor-in-Chief, Barista Magazine
The Seeker
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Author : Juan Valdez
language : en
Publisher: AuthorHouse
Release Date : 2017-07-18
The Seeker written by Juan Valdez and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-18 with Poetry categories.
The poems in this section of the work are related to and describe the first stage of the life of the seeker, the experience of love and loss (mostly in terms of romantic love) and the experience and truth that underlies these experiences as well as the notion of change and rebirth that are ultimately connected to and provide the philosophical and metaphysical basis for coming to an understanding of these experiences beyond a superficial basis. For as we come into this world, crying, blind, and no doubt frightened, we are forced quite dramatically and suddenly to transition from our utter and complete dependence upon our mother to independent entities in our own right.
August Winter
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Author : George W. Barclay Jr.
language : en
Publisher: iUniverse
Release Date : 2006-05
August Winter written by George W. Barclay Jr. and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05 with Fiction categories.
Lawyer Sandra Lerner defends Dr. Raul Capistrana charged with murder, trafficking, and laundering. Detective Dirk Strong flies to Guadalajara, rescues scientist Austin Hale and apprehends the resurrected Ghost of Archbishop Jésus Llano Juarez. Dirk becomes incapacitated by Montezuma's revenge. Comet strikes Jupiter. Earth tilts on axis, and new ice age begins. Houston freezes, has narcotics withdrawal, riots, and Bubonic Plague. The courthouse and jails close, and social Darwinism is thwarted by martial law. WARNING: Not for Dummies.
The Abernathy Chronicles Part Six
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Author : Irving McMurren
language : en
Publisher: Lulu.com
Release Date : 2008-03-01
The Abernathy Chronicles Part Six written by Irving McMurren and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-01 with Fiction categories.
Ernest Abernathy is a writer who wanders in and about historic haunted mansions in the Maritimes with a partner who has gifted capabilities of her own. The pair meet ghosts of the past who have been earthbound and seek release to join their comrades in either Heaven or Hell depending on their deeds while on earth. The second story is about another Abernathy, also from the eastern part of Canada. His name is Ahab and like the sailor of old he is a sea captain. His ship the Mary Jane and his crew of divers are after sunken treasure and dive on relics that sank back when Spain was taking gold and silver from the Americas.
Last Men Out
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Author : Bob Drury
language : en
Publisher: Simon and Schuster
Release Date : 2012-04-03
Last Men Out written by Bob Drury and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-03 with History categories.
"Last Men Out" tells the riveting story of the last 11 United States soldiers to escape South Vietnam on April, 30, 1975, the day America ended its combat presence.
Death Among The Mangroves
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Author : Stephen Morrill
language : en
Publisher: Untreed Reads
Release Date : 2016-05-17
Death Among The Mangroves written by Stephen Morrill and has been published by Untreed Reads this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-17 with Fiction categories.
In the heart of the Ten Thousand Islands/Everglades National Park region lies the small town of Mangrove Bayou. Troy Adam, mixed-race, ex-Army, and northern-born, was fired from his job as a Tampa cop, but has been reluctantly hired by the town council, on probation, as Mangrove Bayou’s new police chief. After surviving a hurricane and solving a crime involving the death of a local citizen, Adam had hoped his employers would view him differently. Unfortunately, they still view him as “soft and squishy on the inside.” This all changes when a college student on vacation goes missing. Adam has to deal with overwhelming press attention, a town council doubtful that he can solve the crime, and a powerful judge. Can Adam solve the case on his own terms and finally prove his merit without giving in to his ruthless side?
The Snow Cone Diaries
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Author : Juan Valdez
language : en
Publisher: AuthorHouse
Release Date : 2014-05-15
The Snow Cone Diaries written by Juan Valdez and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-15 with Philosophy categories.
The content in this work is fiction, fiction in the sense that the main character through which the eyes of this metaphysical and philosophical journey is viewed, Charlie, is not a real character, nor are his counterparts and foils through which he explores various topics such as love, the meaning of existence or the origins of the cosmos and how our understanding of these abstract ideas have evolved since the dawn of civilization. But like any work of fiction, the characters do have some basis in real experience, from which of course nothing can be created. The intent of the work is to explore the foundations and evolution of knowledge and the boundaries between reason and faith, boundaries which from the authors perspective are not quite as clear as some might have us believe. And the point of going through the exercise, the purpose as it were, is not only for the author to come to a better understanding of how all our modern branches of science hang together, how they have come to be given their socio-political and historical context, but also for others to share in his journey and perhaps learn something along the way. Since the birth of language and thought even, going back thousands of years and even prior to the dawn of civilization itself, mankind has attempted to answer two fundamental questions, questions that have spurred countless creative forces and branches of thought over the centuries; namely who we are and from whence we came. The answers to these questions, no matter what race, religion or creed the seeker might be, or what philosophy or religion they might adhere to, are inextricably linked to each other. This journey of trying to understand our place in the world, and the origins of the universe itself, is an ageless quest that in many respects distinguishes mankind from the rest of the creatures on the planet. Furthermore, this very same quest to answer the same questions fuels not only scientific development but also is the basis for theology and religion, both approaching the same set of questions with a different set of tools and with a different mindset but both trying to answer the same set of basic questions as to who we are and how we got here. From the authors perspective, in order to answer these questions effectively in the Information Age, we should have at least some understanding of the history of our answers to these questions as they have evolved over time. For we all build our collective knowledge on those that have come before us, whether we recognize this or not. And in turn, that in building this bridge, a common metaphor used throughout the work, we must leverage the tool of metaphysics, a term originally coined by Aristotle but in the context of this work implies a level of abstraction that sits above physics as we understand it in todays world but also provides a conceptual underpinning to all of the branches of knowledge that collectively make up our understanding of the world and out place in it. In doing so, it is the authors hope that we can not only come to a more complete and fuller understanding of the answers to these basic human questions that have plagued mankind since time immemorial, but also at the same time perhaps develop a deeper understanding of the problems of life in the Information Age and how we might best approach them, or cope with them, in way that not only benefits ourselves as individuals but to society as a whole, to which our individual well-being depends upon whether or not we recognize it or not.
