Information For International Marketing
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Information For International Marketing
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Author : James K. Weekly
language : en
Publisher: Greenwood
Release Date : 1986
Information For International Marketing written by James K. Weekly and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
This guide covers 195 of the most important information sources that are particularly relevant or useful to those involved in international marketing. It is designed to aid international companies and managers, public or professional organizations, and others in locating and compiling information on foreign markets and marketing regulations, practices, and procedures. It identifies and describes the contents of the major published sources, and includes references to United States government publications, databases, indexes to periodicals and newspapers, and basic reference sources such as directories, almanacs, encyclopedias, handbooks, and records. Economic and political conditions throughout the world, overseas markets, international business techniques, legal rules pertaining to international business operations, companies engaged in foreign trade, facilitating organizations, and financial and credit services are just a few of the topics covered. The book is organized by types of information, a unique arrangement that makes it easy to use when preparing an international marketing plan or locating specific types of marketing data.
The Essence Of International Marketing
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Author : Stanley J. Paliwoda
language : en
Publisher:
Release Date : 1994
The Essence Of International Marketing written by Stanley J. Paliwoda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Designed for managers on short courses, for MBA and other students and for managers and aspiring managers, this book presents concise, analytical information on the key topics of international marketing. The book is based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents. A chapter is given to each. It leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking. "The Essence of International Marketing" discusses not whether one should enter foreign markets, but when and on what terms. The necessity of international marketing is also discussed in the context of wanting to be globally competitive. Other areas covered include analysis of the main isssues, assessing the likelihood of change, implications that change will bring and how to respond to it. Each chapter ends with a checklist summarizing information provided and questions that need to be answered.
International Marketing Management
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Author : Ralph Berndt
language : en
Publisher: Springer Nature
Release Date : 2023-05-23
International Marketing Management written by Ralph Berndt and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-23 with Business & Economics categories.
For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.
International Marketing Research
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Author :
language : en
Publisher:
Release Date : 1997
International Marketing Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Essentials Of International Marketing
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Author : Donald L. Brady
language : en
Publisher: Routledge
Release Date : 2014-12-18
Essentials Of International Marketing written by Donald L. Brady and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.
Product Country Images
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Author : Nicolas Papadopoulos
language : en
Publisher: Routledge
Release Date : 2014-05-01
Product Country Images written by Nicolas Papadopoulos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
International Marketing Information Series
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Author : United States. Bureau of International Commerce
language : en
Publisher:
Release Date : 1976
International Marketing Information Series written by United States. Bureau of International Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with International marketing information series categories.
International Marketing Research
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Author : C. Samuel Craig
language : en
Publisher: Wiley
Release Date : 2009-12-21
International Marketing Research written by C. Samuel Craig and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-21 with Business & Economics categories.
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.
International Marketing
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Author : Klaus Backhaus
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-03-24
International Marketing written by Klaus Backhaus and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-24 with Business & Economics categories.
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can 'going international' have on an international cost position? How can lead markets act as a guide to future developments in other countries? International Marketing takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies.
An Introduction To International Marketing
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Author :
language : en
Publisher:
Release Date : 1998
An Introduction To International Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Export marketing categories.
This book demystifies the language and removes the jargon associated with international marketing, providing a guide that is both accessible and comprehensible. Readers will be able to - understand the changing nature of the international trading environment - identify information sources for international marketing - develop suitable approaches for entering international markets - draw up tactical plans for overseas markets using the elements of the marketing mix. The work will be useful to students and teachers of international marketing at CIM Diploma and undergraduate level, and to marke.