Innovation Manifesto
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The Brand Innovation Manifesto
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Author : John Grant
language : en
Publisher: Wiley + ORM
Release Date : 2011-01-19
The Brand Innovation Manifesto written by John Grant and has been published by Wiley + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.
The Innovation Manifesto
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Author : Christopher Loughlan
language : en
Publisher:
Release Date : 2016-02-22
The Innovation Manifesto written by Christopher Loughlan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-22 with categories.
My aim or rather hope from reading this book is that you are better able to 'jigger' your thoughts and imagination such that creative thinking and the doing, the practice of developing an idea becomes more meaningful, that innovation becomes more of a habit and at some stage down the line produces something of value to a community or society. In creating a personal or organisational manifesto, we have gone some way in answering or at least addressing an age-old question: what is the good life and how do we lead one?
Innovation Manifesto
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Author : John J. Kao
language : en
Publisher:
Release Date : 2002
Innovation Manifesto written by John J. Kao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Innovation categories.
The Leadership Innovation Manifesto
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Author : Kim Hires
language : en
Publisher:
Release Date : 2021-06-30
The Leadership Innovation Manifesto written by Kim Hires and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-30 with categories.
No matter the industry, today's Leaders are called to be two things: Better and Different. It's survival of the most innovative. The Leadership Innovation Manifesto breaks down 7 core beliefs Leaders must have to launch forward, embrace change, and secure their place at the top.
Innovating
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Author : Luis Perez-Breva
language : en
Publisher: MIT Press
Release Date : 2018-08-28
Innovating written by Luis Perez-Breva and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-28 with Business & Economics categories.
Discover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout product, service, or business—just a hunch that you can scale up to impact. Innovation is the subject of countless books and courses, but there’s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach—a doer’s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that innovating doesn’t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, “nothing is new” at the outset of what we only later celebrate as innovation. In Innovating, the process—illustrated by unique and dynamic artwork—is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people’s knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you’ve learned: to advocate, communicate, scale up, manage innovating continuously, and document—“you need a notebook to converse with yourself,” he advises. Everyone interested in innovating also needs to read this book.
The Breakthrough Manifesto
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Author : Kim Christfort
language : en
Publisher: John Wiley & Sons
Release Date : 2023-11-07
The Breakthrough Manifesto written by Kim Christfort and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-07 with Business & Economics categories.
Building a Better Path to Breakthrough, By Design Innovation is a process by which new ideas, services, and sources of value are brought to life. Yet approaches to the pursuit of innovation are often far from novel, relying on stale methodologies applied against well-defined problem sets. Or worse, left to hope or happenstance. Transformative innovation requires something else. Not just methodologies, but mindsets. Not just focusing on known challenges, but on unknown opportunities. Not just hoping for breakthrough by default but realizing breakthrough by design. In The Breakthrough Manifesto, a renowned business innovation leader teams up with a social-personality psychologist to offer that something else—a collection of 10 visionary principles to obliterate barriers to change and ignite a whole new level of creative problem-solving. Drawing upon decades of experience working with the world’s best-known organizations and their teams, the authors provide practical advice that goes beyond “business as usual” for successfully tackling intractable challenges. Bursting with behavioral science, stories from the field, and pragmatic strategies, The Breakthrough Manifesto explores why these principles are critical for the current times and how they can spark breakthrough and unlock potential for you and your teams. Whether you’re an executive or manager, product or service designer, educator or student, this book is a must-read for anyone inspired to change the world or transform their own place in it.
The Innovator S Manifesto
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Author : Michael Raynor
language : en
Publisher: Crown Currency
Release Date : 2011-08-09
The Innovator S Manifesto written by Michael Raynor and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-09 with Business & Economics categories.
In this compelling new book, Michael E. Raynor, coauthor of the national bestseller The Innovator’s Solution, shows that Disruption, Clayton M. Christensen’s landmark theory that explains how fringe ideas come to redefine entire markets, not only explains why new businesses emerge and mature companies fall – it actually helps to predict the future success of new ventures more accurately. Raynor’s groundbreaking research, and deeper understanding of the mechanisms and drivers of Disruption make this approach to innovation more powerful and more useful than ever. Despite the groaning shelves of books offering advice on innovation, most managers continue to struggle to create the profitable growth their companies need. The reason? The vast majority of management theories base their prescriptions on explanations of the past. When it comes to predicting successful innovation, a willingness to apply the empirical and theoretical rigor of the scientific method to prove what will work in the real world has been notable by its absence. Until now. In the Innovator’s Manifesto, Michael E. Raynor, a director at Deloitte Consulting, LLP., coauthor of The Innovator’s Solution, and author of The Strategy Paradox, shows how Disruption theory can help managers more accurately predict which businesses will survive – and which will die. In fact, Raynor argues that Disruption theory is the only theory which has been statistically proven to be an effective predictive tool. The book draws on the research of the New Business Initiatives (NBI) group at Intel, analyzing forty-eight new ventures that NBI researched, scrutinized, and ultimately funded. The group’s success rate was comparable to venture capitalists throughout the industry – roughly 10 percent. However, when the principles of Disruption theory were applied to these forty-eight funded ventures in controlled experiments, the subjects’ accuracy rates improved significantly – by almost 40 percent. Raynor replicated these experiments with over 300 MBA students at schools in the United States and Canada, including Harvard, with even more impressive results: systematic improvements in predictive accuracy of up to 50 percent. In other words, not only is disruption effective, it can be readily and successfully taught and applied. The Innovator’s Manifesto is the most significant advance in our understanding of the mechanisms and implications of Disruption theory since Christensen’s seminal 1997 work, The Innovator’s Dilemma. For the first time disruption theory has been shown to give managers and investors effective tools they can use in their efforts to create the success they seek.
Rethink
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Author : Ric Merrifield
language : en
Publisher: Addison-Wesley Professional
Release Date : 2009-03-06
Rethink written by Ric Merrifield and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-06 with Business & Economics categories.
It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. We know how to focus on process: the how of business. That's why this book shows that we're leaving so much value on the table and that's what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new business lens. Business architect Ric Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesn't need attention. You'll learn to identify the activities most critical to success and those that that are borderline, redundant, or even counterproductive. Along the way, Merrifield presents powerful case studies from companies as diverse as ING DIRECT and Eclipse, Amazon.com and Procter + Gamble: firms that have learned how to cut costs, strengthen innovation, and profit from change all at the same time.
Innovation Sustainability Development
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Author : University of Sussex (Brighton).
language : en
Publisher: Fastprint Publishing
Release Date : 2010
Innovation Sustainability Development written by University of Sussex (Brighton). and has been published by Fastprint Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
The Maker Movement Manifesto Rules For Innovation In The New World Of Crafters Hackers And Tinkerers
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Author : Mark Hatch
language : en
Publisher: McGraw Hill Professional
Release Date : 2014
The Maker Movement Manifesto Rules For Innovation In The New World Of Crafters Hackers And Tinkerers written by Mark Hatch and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
A cofounder of the popular makerspace TechShop discusses the growing maker movement, describing how ordinary individuals are using previously unavailable tools and technologies to create innovative products and successful businesses.