Innovationsmanagement In Der Pr
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Innovationsmanagement In Der Pr
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Author : Anna Katharina Ruppert
language : de
Publisher: Springer-Verlag
Release Date : 2017-07-05
Innovationsmanagement In Der Pr written by Anna Katharina Ruppert and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Social Science categories.
Anna Katharina Ruppert beantwortet die Frage, wie Kommunikationsmanager PR-Innovationen souverän steuern können, anhand von Experteninterviews mit Kommunikationsverantwortlichen erfolgreich kommunizierender Großunternehmen und mit erfahrenen PR-Beratern. Die Autorin zeigt mithilfe eines Modells für das Management von PR-Innovationen und einer Inhaltsanalyse von PR-Ratgeberliteratur hilfreiche Strategien für die Praxis auf. Den theoretischen Rahmen bildet die Diffusionstheorie, ergänzt durch managementpraktische Ansätze wie Innovationsmanagement oder Issues Management.
Civil Society Contributions To Policy Innovation In The Pr China
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Author : A. Fulda
language : en
Publisher: Springer
Release Date : 2015-04-29
Civil Society Contributions To Policy Innovation In The Pr China written by A. Fulda and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-29 with Business & Economics categories.
This book focuses on the question of whether and how civil society may contribute to policy innovation. As the focus of civil society research is often more on the constraints on civil society by the state and less on the agency and effects of civil society organisations the authors provide a fresh and fruitful perspective.
Contextual Innovation Management
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Author : Patrick van der Duin
language : en
Publisher: Routledge
Release Date : 2020-02-17
Contextual Innovation Management written by Patrick van der Duin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-17 with Business & Economics categories.
Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes. This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach. With references to real-world innovation cases and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management.
Strategies And Communications For Innovations
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Author : Michael Hülsmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-02-17
Strategies And Communications For Innovations written by Michael Hülsmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-17 with Business & Economics categories.
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
The Business Of Innovation
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Author : Roger BEAN
language : en
Publisher: AMACOM
Release Date : 2001-10-16
The Business Of Innovation written by Roger BEAN and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-10-16 with Business & Economics categories.
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.
Enabling Innovation
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Author : Sabina Jeschke
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-10-08
Enabling Innovation written by Sabina Jeschke and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-08 with Business & Economics categories.
The capability to innovate in an on-going manner is emerging as a decisive key factor in today's world of business and work. The ability to stay competitive is becoming identical with the ability to innovate. This book originated from the research and development project “International Monitoring” and outlines the topic of innovative capability from a practice-oriented angle. Contributions of German and international experts offer an enlightening glimpse behind the scenes of innovations. The central issue is not the description of features of successful innovation processes or how innovations can be efficiently controlled and managed, but under which conditions they can emerge in the first place. In what way can individuals, organizations, networks and societies be enabled to continuously induce innovations?
Transcultural Marketing For Incremental And Radical Innovation
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Author : Christiansen, Bryan
language : en
Publisher: IGI Global
Release Date : 2013-11-30
Transcultural Marketing For Incremental And Radical Innovation written by Christiansen, Bryan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-30 with Business & Economics categories.
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
The Science Of Innovation
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Author : Karsten Löhr
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2016-07-25
The Science Of Innovation written by Karsten Löhr and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-25 with Technology & Engineering categories.
This book offers a comprehensive approach to innovation management. Based on a solid scientifi c basis, it provides concepts to initiate, pursue, target and supervise innovation projects through specifi c action steps. Suitable methods are given for inventions by development, research, forecast and creativity. Each chapter offers examples and shortcut rules to facilitate the comprehension for the reader. Moreover, the author explains the historic origins of innovation and its role in economy, business, and technological progress, underlining the importance of innovation for the improvement of business or the disruption of established models. The science of innovation aims to give a solid theoretical background to students of appropriate academic courses and to anyone interested in supporting and developing innovation projects.
Information Technology And Open Source Applications For Education Innovation And Sustainability
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Author : Antonio Cerone
language : en
Publisher: Springer
Release Date : 2014-03-24
Information Technology And Open Source Applications For Education Innovation And Sustainability written by Antonio Cerone and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-24 with Education categories.
This book constitutes revised selected papers from the following SEFM 2012 satellite events: InSuEdu, the First International Symposium on Innovation and Sustainability in Education; MokMaSD, the First International Symposium on Modelling and Knowledge Management for Sustainable Development and Open Cert, the 6th International Workshop on Foundations and Techniques for Open Source Software Certification, held in Thessaloniki, Greece, in October 2012. The total of 14 regular papers and 7 short papers included in this volume were carefully reviewed and selected from 35 submissions. The papers cover the topics related to the use of Information and Communication Technology (ICT) and Open Source Software (OSS) as tools to foster and support Education, Innovation and Sustainability.
Managing Innovation In Healthcare
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Author : James Barlow
language : en
Publisher: World Scientific Publishing Company
Release Date : 2016-12-05
Managing Innovation In Healthcare written by James Barlow and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with categories.
Across the world, the demands placed on health systems are growing rapidly. Developed countries face the challenge of providing services to an ageing population with changing health needs, while countries with developing health systems must find ways of ensuring their populations are provided with access to healthcare. Innovative thinking is essential to meet these twin challenges, but innovation is both a cause and cure of many struggles in healthcare — we need it, but it is hard to manage and the introduction of new technology can lead to higher costs. Using real-life examples and case studies from around the world, this book introduces the latest thinking on understanding and managing healthcare innovation more effectively. It does this from the perspective of governments responsible for shaping health policy, healthcare organisations providing services and juggling competing demands, and from the perspective of the industries that supply the new drugs, devices and other technologies. Managing Innovation in Healthcare is the perfect accompaniment for MSc, PhD and MBA students on health policy, management and public health courses, as well as managers, consultants and policy makers involved in healthcare services in both the public and private sector.