Innovative Product Packaging How Can Packagings Contribute To The Business Process Marketing And Profit
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Innovative Product Packaging How Can Packagings Contribute To The Business Process Marketing And Profit
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Author : Shruti Choudhary
language : en
Publisher: GRIN Verlag
Release Date : 2019-05-23
Innovative Product Packaging How Can Packagings Contribute To The Business Process Marketing And Profit written by Shruti Choudhary and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-23 with Business & Economics categories.
Doctoral Thesis / Dissertation from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Sir Padampat Singhania University (Singhania university), course: management, language: English, abstract: The present study aims to know the role of innovative packaging in today’s world. There are still many hurdles which hinder the growth of packaging. To overcome this problem this thesis focuses on various strategies that the companies should follow. This study serves to inform the companies that there are still many gaps in proper packaging. On the other hand, the thesis focuses on various other aspects of packaging like innovative packaging trend, customer’s preference regarding or specific packaging materials. The purposes of packaging are protection, suspicion, information and conveniences. Innovative packaging not only conserves the food quality but also meaningfully contributes to a business process. Innovative packaging also have secondary functions such as marketing and sales blurb, on the other hand the main job of food packaging is to gain safeguarding and safe supply of food product until consumption. During allocation, the quality of food may deteriorate biologically, chemically and physically. Therefore, a noble and innovative packaging donate to extend the shelf life and preserves the quality of the product. Second it was found that now companies uses packaging as a promotional tool, it become a very significant factor of decision making, new advance technologies are used and implemented by the companies to gain competitive advantage and reduce cost as well as researcher study the attitude and preference level of customer and find the deficiency in existing system so that it help companies to generate more profits. A survey method was employed and the data was drawn from customers, retailers and company executives who were belong to Delhi and Haryana. Data collected from the 730 questionnaires that were distributed, in which 500 responses gained from customer 250 from retailers and 30 from company executives. This study provides recommendation to the companies to improve their current packaging strategies and overcome the gap of customer and retailer preferences. Limitations and recommendation is discussed so that future research can take it into consideration.
Packaging Design
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Author : Marianne R. Klimchuk
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-14
Packaging Design written by Marianne R. Klimchuk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-14 with Design categories.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Creating Value Through Packaging
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Author : Jim Peters
language : en
Publisher: DEStech Publications, Inc
Release Date : 2013
Creating Value Through Packaging written by Jim Peters and has been published by DEStech Publications, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book's practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make.The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales.
Packaging Design
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Author : Marianne Rosner Klimchuk
language : en
Publisher:
Release Date : 2012-11
Packaging Design written by Marianne Rosner Klimchuk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11 with Technology & Engineering categories.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
The Curious Science Of Modern Marketing Management
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Author : Dr.M.G.Bhaskar
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
The Curious Science Of Modern Marketing Management written by Dr.M.G.Bhaskar and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Enterprise Architecture As Strategy
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Author : Jeanne W. Ross
language : en
Publisher: Harvard Business Press
Release Date : 2006-08-08
Enterprise Architecture As Strategy written by Jeanne W. Ross and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-08 with Business & Economics categories.
Does it seem you’ve formulated a rock-solid strategy, yet your firm still can’t get ahead? If so, construct a solid foundation for business execution—an IT infrastructure and digitized business processes to automate your company’s core capabilities. In Enterprise Architecture as Strategy: Creating a Foundation for Business Execution, authors Jeanne W. Ross, Peter Weill, and David C. Robertson show you how. The key? Make tough decisions about which processes you must execute well, then implement the IT systems needed to digitize those processes. Citing numerous companies worldwide, the authors show how constructing the right enterprise architecture enhances profitability and time to market, improves strategy execution, and even lowers IT costs. Though clear, engaging explanation, they demonstrate how to define your operating model—your vision of how your firm will survive and grow—and implement it through your enterprise architecture. Their counterintuitive but vital message: when it comes to executing your strategy, your enterprise architecture may matter far more than your strategy itself.
It Services Business Management
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Author : DUBEY SANJIVA SHANKAR
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2012-02-11
It Services Business Management written by DUBEY SANJIVA SHANKAR and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-11 with Business & Economics categories.
In IT Services, the businesses are managed with a customer-centric approach. This book, through various concepts, processes and stages, explores the need and framework of IT Services business, and how they are managed to deliver services par excellence. The book comprehensively explains how ITSE (IT Services Enterprises) strategies are analyzed and formulated with the help of three-dimensional cube—customer-centricity, niche vs. end-to-end offering and disruptive innovation vs. gradual innovation. The book further teaches that a good marketing must start with an integrative vision of the ITS Enterprise, and reveals how a customer plays a dominant role in co-creating IT Services. It also details on the various stages of sales cycle called Sales funnel, and how the sales team manages the sales opportunity’s progress. The concluding chapters discuss the aspects needed for the survival and growth of the ITSE firms; the factors that propel growth—Demand, Quality of the business environment and Supply response of an enterprise. It also shows how the future of the IT Services depend on the combination of—Business environment, Information and Communication Technology (ICT) trends, IT Services business model trends and IT governance trends. The book is well-supported with the diagrams and illustrations to explain the concepts clearly. The Review Questions are also incorporated to analyze the students’ learning skills. The book is intended for the postgraduate students of business administration, MCA and MSc (IT). Besides, the book will also be beneficial for the IT Services executives and managers.
Managing New Product And Process Development
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Author : Steven C. Wheelwright
language : en
Publisher: Simon and Schuster
Release Date : 2010-07-06
Managing New Product And Process Development written by Steven C. Wheelwright and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-06 with Business & Economics categories.
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
Technical Sourcebook For Apparel Designers
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Author : Jaeil Lee
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-09-06
Technical Sourcebook For Apparel Designers written by Jaeil Lee and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-06 with Design categories.
"This book is excellent for training future tech designers on how to develop the tech pack." Tameka Ellington, Kent State University, US Learn technical design processes and industry standards, such as ASTM and ISO, for apparel production and manufacturing practices. With more than 1,100 images and technical packages for 12 apparel products, the book explains topics like fabric selection, finding seasonal fashion trends, garment construction, and fit evaluation, all so you can cost-effectively meet consumer needs. You'll learn about product categories including women's wear, menswear, and knitwear, as well as how to create a cost sheet and manage product data, to help you develop specification sheets and technical packages for specific markets.
Computerworld
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Author :
language : en
Publisher:
Release Date : 1993-12-13
Computerworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-12-13 with categories.
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.