Inovasi Produk Orientasi Pelanggan Orientasi Pesaing Koordinasi Lintas Fungsi
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Inovasi Produk Orientasi Pelanggan Orientasi Pesaing Koordinasi Lintas Fungsi
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Author : DR. (C) Surnita Sandi Wiranata, SE., MM., Ak.Ca Dr. YOFI SYARKANI, CRP
language : id
Publisher: CV Jejak (Jejak Publisher)
Release Date : 2021-03-01
Inovasi Produk Orientasi Pelanggan Orientasi Pesaing Koordinasi Lintas Fungsi written by DR. (C) Surnita Sandi Wiranata, SE., MM., Ak.Ca Dr. YOFI SYARKANI, CRP and has been published by CV Jejak (Jejak Publisher) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-01 with Antiques & Collectibles categories.
Orientasi Pelanggan dan Orientasi Pesaing serta Koordinasi Lintas Fungsi menjadi masalah penting dalam ber-Inovasi Produk di pasar batik Trusmi Cirebon, sepinya pengunjung pasar batik Trusmi di sebabkan karena kurangnya berinovasi dalam memproduksi batiknya. Tujuan penelitian ini untuk mengetahui besarnya pengaruh orientasi pelanggan dan orientasi pesaing serta koordinasi lintas fungsi terhadap inovasi produk para pengrajin batik yang sekaligus sebagai pedagang di pasar batik Trusmi yang sampai saat ini masih sepi pengunjung dan pembeli. Metode penelitian yang di terapkan menggunakan regresi linier berganda dengan SPSS. Populasi yang di teliti adalah pedagang yang ada di pasar batik Trusmi dengan menggunakan sensus. Adapun alat pengumpulan data menggunakan kuesioner dengan wawancara langsung. Hasil penelitian menunjukkan orientasi pelanggan dan orientasi pesaing serta koordinasi lintas fungsi berpengaruh positif signifikan terhadap inovasi produk.
Manajemen Inovasi
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Author : Endah Rahayu Lestari
language : id
Publisher: Universitas Brawijaya Press
Release Date : 2019-08-31
Manajemen Inovasi written by Endah Rahayu Lestari and has been published by Universitas Brawijaya Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-31 with Business & Economics categories.
Apa yang membuat perusahaan bisa eksis di era global, pasar yang dinamis, serta pergolakan bisnis yang kompetitif? Sebaliknya apa yang membuat startup suatu produk tidak bisa bertahan lama setelah meluncur di pasar? Ya, jawaban untuk kedua pertanyaan itu adalah inovasi. Inovasi yang bernilai akan mengantarkan perusahaan untuk mampu bersaing dalam lingkungan yang turbulen, sehingga merupakan senjata yang ampuh untuk meraih keunggulan kompetitif. Hal yang penting dalam sebuah inovasi adalah manajemen inovasi. Suatu perusahaan boleh punya berbagai fasilitas modern dan terbaik, atau hebat dengan Sumberdaya Manusia (SDM) yang kreatif dan inovatif. Namun jika tidak ‘dimanajemen’ dengan baik, ide-ide inovatif itu akan gagal mencapai targetnya. Inovasi yang efektif adalah inovasi yang sederhana namun terfokus dan bertujuan, dan sebaliknya inovasi yang komplek dan mencoba mentransformasi secara menyeluruh seringkali tidak berhasil. Karena itu manajemen inovasi menjadi bagian penting, dan strategi implementasinya menjadi rahasia menarik bagi setiap perusahaan. Buku ini mengulas mulai dari konsep inovasi, serta hal-hal yang berkaitan erat dengan kemampuan inovasi, seperti pembelajaran organisasi dan manajemen pengetahuan. Tidak terkecuali juga dilengkapi dengan hasil-hasil kajian tentang inovasi baik pada industri besar maupun industri kecil. Buku ini juga membahas inovasi ramah lingkungan (green innovation) yang marak diperbincangkan.
Introduction To Business
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Author : Francesca Masciarelli
language : en
Publisher:
Release Date : 2017
Introduction To Business written by Francesca Masciarelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Marketing
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Author : Michael J. Baker
language : en
Publisher:
Release Date : 1995
Marketing written by Michael J. Baker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Hypercompetitive Rivalries
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Author : Richard A. D'aveni
language : en
Publisher:
Release Date : 1995-09
Hypercompetitive Rivalries written by Richard A. D'aveni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-09 with Business & Economics categories.
In this pathbreaking book, Richard D'Aveni shows how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be sustained. D'Aveni argues that a company must fundamentally shift its strategic focus. He constructs a compre-hensive model that shows how firms move up "escalation ladders" as advantage is continually created, eroded, destroyed, and recreated through strategic maneuvering in "four arenas" of competition. Using detailed examples from hypercompetitive industries such as computers, automobiles, and pharmaceuticals, D'Aveni demon-strates how hypercompetitive firms succeed by disrupting the status quo and creating a continuous series of temporary advantages. With its emphasis on real-world experiences of corporate warfare, this abridged paperback edition of D'Aveni's masterwork will be essential reading for scholars and managers alike - a perfect introduction to the battlefield of hypercompetitive rivalries.
Corporate Culture And Performance
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Author : John P. Kotter
language : en
Publisher: Simon and Schuster
Release Date : 2008-06-30
Corporate Culture And Performance written by John P. Kotter and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-30 with Business & Economics categories.
Going far beyond previous empirical work, John Kotter and James Heskett provide the first comprehensive critical analysis of how the "culture" of a corporation powerfully influences its economic performance, for better or for worse. Through painstaking research at such firms as Hewlett-Packard, Xerox, ICI, Nissan, and First Chicago, as well as a quantitative study of the relationship between culture and performance in more than 200 companies, the authors describe how shared values and unwritten rules can profoundly enhance economic success or, conversely, lead to failure to adapt to changing markets and environments. With penetrating insight, Kotter and Heskett trace the roots of both healthy and unhealthy cultures, demonstrating how easily the latter emerge, especially in firms which have experienced much past success. Challenging the widely held belief that "strong" corporate cultures create excellent business performance, Kotter and Heskett show that while many shared values and institutionalized practices can promote good performances in some instances, those cultures can also be characterized by arrogance, inward focus, and bureaucracy -- features that undermine an organization's ability to adapt to change. They also show that even "contextually or strategically appropriate" cultures -- ones that fit a firm's strategy and business context -- will not promote excellent performance over long periods of time unless they facilitate the adoption of strategies and practices that continuously respond to changing markets and new competitive environments. Fundamental to the process of reversing unhealthy cultures and making them more adaptive, the authors assert, is effective leadership. At the heart of this groundbreaking book, Kotter and Heskett describe how executives in ten corporations established new visions, aligned and motivated their managers to provide leadership to serve their customers, employees, and stockholders, and thus created more externally focused and responsive cultures.
Brand Relevance
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-25
Brand Relevance written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-25 with Business & Economics categories.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Innovation And Entrepreneurship
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Author : Peter Drucker
language : en
Publisher: Routledge
Release Date : 2014-09-15
Innovation And Entrepreneurship written by Peter Drucker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello
Information Systems Foundation Of E Business 4 E
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Author : Alter
language : en
Publisher: Pearson Education India
Release Date : 2002
Information Systems Foundation Of E Business 4 E written by Alter and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Electronic commerce categories.
Organization Change
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Author : W. Warner Burke
language : en
Publisher: SAGE Publications
Release Date : 2017-03-16
Organization Change written by W. Warner Burke and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-16 with Business & Economics categories.
Change is a constant in today's organizations. Leaders, managers, and employees at all levels must understand both how to implement planned changed and effectively handle unexpected change. The Fifth Edition of the Organization Change: Theory and Practice provides an eye-opening exploration into the nature of change by presenting the latest evidence-based research to discuss a range of theories, models, and perspectives on organization change. Bestselling author, W. Warner Burke, skillfully connects theory to practice with modern cases of effective and ineffective organization change, recent examples of transformational leadership and planned and revolutionary change, and best practices to successfully influence change. This fully-updated new edition also includes a new chapter on healthcare and government organizations, offering practical applications for non-profit organizations.