Inside Marketing Practices Ideologies Devices
DOWNLOAD
Download Inside Marketing Practices Ideologies Devices PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Inside Marketing Practices Ideologies Devices book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Inside Marketing
DOWNLOAD
Author : Detlev Zwick
language : en
Publisher: Oxford University Press
Release Date : 2011-02-24
Inside Marketing written by Detlev Zwick and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-24 with Business & Economics categories.
Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
Inside Marketing
DOWNLOAD
Author : Detlev Zwick
language : en
Publisher: OUP Oxford
Release Date : 2011-02-24
Inside Marketing written by Detlev Zwick and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-24 with Business & Economics categories.
The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.
Constructing Consumer Knowledge In Market Research
DOWNLOAD
Author : Johan Nilsson
language : en
Publisher: Linköping University Electronic Press
Release Date : 2018-02-01
Constructing Consumer Knowledge In Market Research written by Johan Nilsson and has been published by Linköping University Electronic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-01 with categories.
Market research pervades society. It is an endeavour that connects marketing practice with methods similar to social science. Further, market research results appear as knowledge produced to inform recipients towards making productive business decisions and as a commodity sold to commissioning clients. I suggest that such commissioned knowledge production must be approached taking into account both the making and the marketing of such material. The position of market research between concerns to know through research and to market goods and services, including its own, has been approached differently in academic scholarship. Examples range from criticism against surveillance and manipulation, to calls to defining the benefits of market research techniques for organising markets and societies. Researchers have tried to explain this knowledge making for market research as a construction of objects of knowledge or as a performative phenomenon. This thesis takes an ethnographic and cultural approach to market research work and the researchers that undertake it. Based on fieldwork with Swedish firm Norna (pseudonym) and handbooks from industry organisation ESOMAR, the thesis inquires into the epistemic practices and epistemology of market research, how market researchers consider their work influenced by the relations that they maintain and how ideas and practices in market research inform understanding of commissioned knowledge production. The thesis consists of four articles dealing with the ideas, actors and processes that engage market researchers. The first article assesses market research industry handbooks and discusses the contribution of performativity approaches in light of this local epistemology. The second article studies how market researchers shape their respondents as part of producing consumer knowledge. The third article assesses how the work processes of market research knowledge production rely on the production and distribution of ignorance to successfully keep respondents and clients at the right certainty interval. The fourth article examines client relations and how market researchers produce materials to satisfy clients as well as shape clients’ preferences and understanding. The findings of the thesis point to how market research features its own local epistemics and reflexivity on the part of researchers, but also the tensions and ambiguities involved. Market researchers handle commercial pressures and epistemic quandaries in parallel and overlapping relational practice through the production and deployment of both knowledge and ignorance. Dealing with clients and respondents transcends the distinction between the commercial and the informative. The text informs a further understanding of market research, its techniques by means of engaging with how its researchers view this activity. Further it challenges the social study of knowledge production by showing how in this case it includes concerns that are not simplistically commercial or epistemic. Marknadsundersökningar är en verksamhet i gränslandet mellan marknadsföring och samhällsvetenskapliga forskningsmetoder. Det material som marknadsundersökare tar fram ska både informera kunder och säljas till dem. Denna uppdragsbaserade kunskapsproduktion måste förstås både som kunskaps- och marknadsföringspraktik. Det är en dubbelhet som har hanterats på skilda sätt i tidigare forskning. Kritiker har diskuterat marknadsundersökningar som del av en manipulativ marknadsföringsindustri medan försvarare snarare förordat förbättrande av kunskaper kring människors behov. Skapandet av kunskap i marknadsundersökningar har ömsom setts som en konstruktion och ömsom diskuterats som ett fenomen där beskrivningen formar det som beskrivs. Avhandlingen tar sig an marknadsundersökningar genom en etnografisk studie av marknadsundersökare och deras arbete. Med utgångspunkt i handböcker från branschorganisationen ESOMAR, samt deltagande observation på det svenska marknadsundersökningsföretaget Norna (pseudonym), diskuteras marknadsundersökningar utifrån en rad fokusområden: Utsagor om kunskap såväl som praktiker i kunskapsproduktion, hur marknadsundersökare ser sin verksamhet i relation till kunder och respondenter samt hur undersökningar görs säljbara och användbare för uppdragsgivare. Avhandlingen innehåller fyra delstudier som i form av artiklar studerar olika aspekter av marknadsundersökningsarbete. Den första artikeln studerar handböcker från ESOMAR och undersöker vilket bidrag som kan göras vid analys givet att undersökarna själva formulerar idéer om sin verksamhet. Den andra artikeln handlar om hur marknadsundersökare formar deltagare i undersökningar som del av sin produktion av kunskap om konsumenter. Den tredje artikeln går igenom Nornas arbetsprocess med fokus kring hur kunskapsproduktion också handlar om att generera okunskap för att respondenter och kunder ska kunna förstå och delta. Den fjärde artikeln avhandlar relationen till undersökningens beställare och hur marknadsundersökare formar sitt material för att tillfredsställa kunden, samtidigt som deras preferenser formas för att producera ett gott mottagande av undersökningsresultat. Avhandlingen visar hur marknadsundersökningar karaktäriseras av förutsättningar för kunskapsproduktion och hur marknadsundersökare själva är reflekterande kring sitt arbete. Den ambivalens och de spänningar som kännetecknar marknadsundersökningar som verksamhet diskuteras i termer av hur marknadsundersökare samtidigt hanterar kommersiella såväl som kunskapsteoretiska aspekter av arbetet. Genom att fokusera på hur marknadsundersökningar är en relationell verksamhet visas också hur marknadsundersökare hanterar spänningar mellan vikten av att göra undersökningar som hjälper kunden och att få kunder att köpa undersökningar. Genom att utgå från hur marknadsundersökare själva ser på dessa frågor ger studien en sammanvägd bild av hur uppdragsbaserad kunskapsproduktion handlar om såväl relationsarbete som att skapa kunskap som beskriver marknader och konsumenter.
Marketing Performativity
DOWNLOAD
Author : Katy Mason
language : en
Publisher: Routledge
Release Date : 2018-10-11
Marketing Performativity written by Katy Mason and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-11 with Business & Economics categories.
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing. The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.
Studio Studies
DOWNLOAD
Author : Ignacio Farías
language : en
Publisher: Routledge
Release Date : 2015-10-14
Studio Studies written by Ignacio Farías and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-14 with Social Science categories.
Consider the vast array of things around you, from the building you are in, the lights illuminating the interior, the computational devices mediating your life, the music in the background, even the crockery, furniture and glassware you are in the presence of. Common to all these objects is that their concrete, visual and technological forms were invariably conceived, modelled, finished and tested in sites characterised as studios. Remarkably, the studio remains a peculiar lacuna in our understanding of how cultural artefacts are brought into being and how ‘creativity’ operates as a located practice. Studio Studies is an agenda setting volume that presents a set of empirical case studies that explore and examine the studio as a key setting for aesthetic and material production. As such, Studio Studies responds to three contemporary concerns in social and cultural thought: first, how to account for the situated nature of creative and cultural production; second, the challenge of reimagining creativity as a socio-materially distributed practice rather than the cognitive privilege of the individual; and finally, to unravel the parallels, contrasts and interconnections between studios and other sites of cultural-aesthetic and technoscientific production, notably laboratories. By enquiring into the operations, topologies and displacements that shape and format studios, this volume aims to demarcate a novel and important object of analysis for empirical social and cultural research as well to develop new conceptual repertoires to unpack the multiple ways studio processes shape our everyday lives.
The Sociology Of Consumption
DOWNLOAD
Author : Joel Stillerman
language : en
Publisher: John Wiley & Sons
Release Date : 2015-08-20
The Sociology Of Consumption written by Joel Stillerman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-20 with Social Science categories.
The Sociology of Consumption: A Global Approach offers college students, scholars, and interested readers a state-of-the-art overview of consumption the desire for, purchase, use, display, exchange, and disposal of goods and services. The book’s global focus, emphasis on social inequality, and analysis of consumer citizenship offer a timely, exciting, and original approach to the topic. Looking beyond the U.S. and Europe, Stillerman engages examples from his and others’ research in Chile and other Latin American countries, Europe, the Middle East, Africa, and East and South Asia to explore the interaction between global and local forces in consumption. The text explores the lived experience of being a consumer, demonstrating how social inequalities based on class, gender, sexuality, race, and age shape consumer practices and identities. Finally, the book uncovers the important role consumption has played in fueling local and international activism. This welcome new book will be ideal for classes on consumer culture across the social sciences, humanities, and marketing.
Consumer Culture Theory
DOWNLOAD
Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2015-11-23
Consumer Culture Theory written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-23 with Business & Economics categories.
The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015. They represent the cutting edge in qualitative consumer research.
The Transformation Of Citizenship Volume 2
DOWNLOAD
Author : Jürgen Mackert
language : en
Publisher: Taylor & Francis
Release Date : 2017-03-16
The Transformation Of Citizenship Volume 2 written by Jürgen Mackert and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-16 with Social Science categories.
This volume Boundaries of Inclusion and Exclusion examines the many different and newly emerging ways in which citizenship refers to spatial, symbolic and social boundaries. Today, in the context of citizenship we face processes of inclusion and exclusion on national and supranational level but no less on the level of groups and individuals. The book addresses these different levels and discusses processes of inclusion and exclusion with regard to spatial, social and symbolic boundaries referring to such different problems as political participation, migration, or identity with regard to religion or the EU. This book will appeal to academics working in the field of political theory, political sociology and European studies.
Organising Music
DOWNLOAD
Author : Nic Beech
language : en
Publisher: Cambridge University Press
Release Date : 2015-02-05
Organising Music written by Nic Beech and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-05 with Business & Economics categories.
This book applies organisation theory to the creative and performance aspects of music, through a dialogue between organisation theorists and practising musicians.
The Routledge Companion To Digital Consumption
DOWNLOAD
Author : Rosa Llamas
language : en
Publisher: Routledge
Release Date : 2013-05-07
The Routledge Companion To Digital Consumption written by Rosa Llamas and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.