Instagram In Der Politischen Kommunikation Potenziale Von Social Media F R Die Politik
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Instagram In Der Politischen Kommunikation Potenziale Von Social Media F R Die Politik
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2024-02-08
Instagram In Der Politischen Kommunikation Potenziale Von Social Media F R Die Politik written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-08 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,5, Rheinische Fachhochschule Köln (Medien), Sprache: Deutsch, Abstract: Diese Bachelorarbeit beschäftigt sich mit der folgenden Frage: Inwiefern ist Instagram im Vergleich zu anderen Social-Media-Plattformen für die politische Kommunikation von Relevanz? Seit dem US-Präsidentschaftswahlkampf im Jahr 2008 von Barack Obama werden soziale Medien in der politischen Kommunikation vermehrt eingesetzt. Die Möglichkeit, den Straßen- und Plakatwahlkampf online fortzuführen, gewann auch für politische Akteure in Deutschland an Popularität. So haben die sozialen Medien spätestens seit dem Wahlkampf zur Bundestagswahl 2013 in deutsche Parlamente Einzug gehalten. Dies zeigte sich insbesondere im Bundestagswahlkampf 2017, der unter anderem online stattfand. Aus diesem Grund prägen die sozialen Medien zunehmend die politische Kommunikation. Bis heute ist Facebook das meistgenutzte soziale Netzwerk in Deutschland. Ein Blick auf aktuelle Nutzungsstatistiken sowie Kommunikationsaktivitäten politischer Akteure zeigt jedoch, dass besonders die Plattform Instagram immer mehr an Bedeutung gewinnt. Zunächst wurde die Anwendung insbesondere für die private Kommunikation genutzt. Heute finden sich neben privaten Aufnahmen vermehrt informative, nachrichtliche und politische Inhalte auf der Plattform wieder. Damit wächst die Bedeutung des Netzwerks für die politische Kommunikation stetig. Zu diesem Urteil kommen auch eine Vielzahl an Autoren und Experten des Gebiets. Begründen lässt sich diese Entwicklung mit dem Erfolg der Anwendung, wie den kontinuierlich wachsenden Mitgliederzahlen und der Konzentration auf Bildinhalte. Es wird deutlich, dass die Bedeutung von Instagram auch für die politische Kommunikation weiter zunimmt. Im Bereich der Wissenschaft bestätigt eine wachsende Zahl an Publikationen dessen hohe Bedeutsamkeit und Aktualität. Der Großteil bisheriger Studien beschäftigt sich dabei mit den Inhalten von Instagram-Beiträgen politischer Akteure sowie den daraus resultierenden Interaktionen mit anderen Nutzern (z. B. in Form von Likes und Kommentaren). Die Frage nach der konkreten Relevanz von Instagram für die politische Kommunikation konnte bisher jedoch nicht geklärt werden.
Social Media In Der Politischen Kommunikation
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2019-02-18
Social Media In Der Politischen Kommunikation written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-18 with Language Arts & Disciplines categories.
Masterarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 2,0, Georg-August-Universität Göttingen (Politikwissenschaften), Sprache: Deutsch, Abstract: Ob und wie die Potenziale des Onlinedienstes genutzt wurden und wie weit Instagram als Instrument in der politischen Kommunikation angekommen ist, soll daher in dieser Arbeit theoretisch und empirisch untersucht werden. Im Fokus der Untersuchung stehen hierbei nicht der WählerInnen und die Wirkung auf das Wahlverhalten, dass der Einsatz von Instagram in der politischen Kommunikation haben, sondern das Medium Instagram als Kommunikationsinstrument an sich und das Nutzungsverhalten der AnwenderInnen. Hierbei spezialisiert sich die Arbeit auf die Direktabgeordneten des 19. Deutschen Bundestages. Es werden Erkenntnisse über die Potenziale und Herausforderungen von Sozialen Medien in der Politik erläutert und die besonderen Potenziale von Instagram theoretisch erarbeitet. Ob diese Potenziale im Wahlkampf 2017 genutzt wurden, wird empirisch überprüft.
Social Media Als Werkzeug F R Politische Kommunikation
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Author : Tabea Mehic
language : de
Publisher: GRIN Verlag
Release Date : 2022-08-04
Social Media Als Werkzeug F R Politische Kommunikation written by Tabea Mehic and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-04 with Language Arts & Disciplines categories.
Studienarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,3, Universität Hildesheim (Stiftung) (Interkulturelle Kommunikation), Veranstaltung: Seminar, Sprache: Deutsch, Abstract: Das Ziel dieser Hausarbeit ist es, mithilfe der funktionalpragmatischen Textanalyse einen Beitrag des FDP-Politikers Christian Lindner zu analysieren und diskutieren. Die Analyse soll Aufschluss über das Verhalten politischer Akteur*innen auf Social Media, explizit Instagram, geben. Als Grundlage werden im ersten Teil der Arbeit theoretische Aspekte aufbereitet. Zu diesen gehört die funktionale Pragmatik als sprachtheoretischer Ansatz. Hier werden das sprachliche Handeln und die funktionalpragmatische Textanalyse fokussiert. Des Weiteren werden die Begriffe Text und Diskurs aufgegriffen und in Hinblick auf Instagram-Beiträge zugeordnet. Hiernach werden Einheiten des sprachlichen Handelns erläutert. Institutionen werden theoretisch beleuchtet aber auch die Freie Demokratische Partei (FDP) wird in dieser Arbeit einer Institutionsanalyse unterzogen. Außerdem werden sprachliche Handlungsmuster, Illokutionen und Prozeduren als Einheiten des sprachlichen Handelns beleuchtet. Zuletzt steht die politische Kommunikation im digitalen Zeitalter im Blickpunkt, bevor die Analyse eines Beitrags von Christian Lindner auf Instagram folgt. Diese Analyse wird mit der Frage verknüpft, inwiefern politische Akteur*innen Instagram nutzen und welche Ziele sie durch die Nutzung verfolgen.
Ground Wars
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Author : Rasmus Kleis Nielsen
language : en
Publisher: Princeton University Press
Release Date : 2012-02-05
Ground Wars written by Rasmus Kleis Nielsen and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-05 with Political Science categories.
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.
Social Media For Government
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Author : Gohar F. Khan
language : en
Publisher: Springer
Release Date : 2017-02-15
Social Media For Government written by Gohar F. Khan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-15 with Business & Economics categories.
This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy.
The Arab Uprisings
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Author : Abul-Hasanat Siddique
language : en
Publisher:
Release Date : 2012
The Arab Uprisings written by Abul-Hasanat Siddique and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Political Science categories.
The Culture Of Surveillance
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Author : David Lyon
language : en
Publisher: John Wiley & Sons
Release Date : 2018-05-21
The Culture Of Surveillance written by David Lyon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-21 with Social Science categories.
From 9/11 to the Snowden leaks, stories about surveillance increasingly dominate the headlines. But surveillance is not only 'done to us' – it is something we do in everyday life. We submit to surveillance, believing we have nothing to hide. Or we try to protect our privacy or negotiate the terms under which others have access to our data. At the same time, we participate in surveillance in order to supervise children, monitor other road users, and safeguard our property. Social media allow us to keep tabs on others, as well as on ourselves. This is the culture of surveillance. This important book explores the imaginaries and practices of everyday surveillance. Its main focus is not high-tech, organized surveillance operations but our varied, mundane experiences of surveillance that range from the casual and careless to the focused and intentional. It insists that it is time to stop using Orwellian metaphors and find ones suited to twenty-first-century surveillance — from 'The Circle' or 'Black Mirror.' Surveillance culture, David Lyon argues, is not detached from the surveillance state, society and economy. It is informed by them. He reveals how the culture of surveillance may help to domesticate and naturalize surveillance of unwelcome kinds, and considers which kinds of surveillance might be fostered for the common good and human flourishing.
The Penguin And The Leviathan
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Author : Yochai Benkler
language : en
Publisher: Crown Currency
Release Date : 2011-08-09
The Penguin And The Leviathan written by Yochai Benkler and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-09 with Psychology categories.
What do Wikipedia, Zip Car’s business model, Barack Obama's presidential campaign, and a small group of lobster fishermen have in common? They all show the power and promise of human cooperation in transforming our businesses, our government, and our society at large. Because today, when the costs of collaborating are lower than ever before, there are no limits to what we can achieve by working together. For centuries, we as a society have operated according to a very unflattering view of human nature: that, humans are universally and inherently selfish creatures. As a result, our most deeply entrenched social structures – our top-down business models, our punitive legal systems, our market-based approaches to everything from education reform to environmental regulation - have been built on the premise that humans are driven only by self interest, programmed to respond only to the invisible hand of the free markets or the iron fist of a controlling government. In the last decade, however, this fallacy has finally begun to unravel, as hundreds of studies conducted across dozens of cultures have found that most people will act far more cooperatively than previously believed. Here, Harvard University Professor Yochai Benkler draws on cutting-edge findings from neuroscience, economics, sociology, evolutionary biology, political science, and a wealth of real world examples to debunk this long-held myth and reveal how we can harness the power of human cooperation to improve business processes, design smarter technology, reform our economic systems, maximize volunteer contributions to science, reduce crime, improve the efficacy of civic movements, and more. For example, he describes how: • By building on countless voluntary contributions, open-source software communities have developed some of the most important infrastructure on which the World Wide Web runs • Experiments with pay-as-you-wish pricing in the music industry reveal that fans will voluntarily pay far more for their favorite music than economic models would ever predic • Many self-regulating communities, from the lobster fishermen of Maine to farmers in Spain, live within self-regulating system for sharing and allocating communal resources • Despite recent setbacks, Toyota’s collaborative shop-floor, supply chain, and management structure contributed to its meteoric rise above its American counterparts for over a quarter century. • Police precincts across the nation have managed to reduce crime in tough neighborhoods through collaborative, trust-based, community partnerships. A must-read for anyone who wants to understand the dynamics of cooperation in 21st century life, The Penguin and the Leviathan not only challenges so many of the ways in which we live and work, it forces us to rethink our entire view of human nature.
New Forms Of Governance In Research Organizations
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Author : Dorothea Jansen
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-03-14
New Forms Of Governance In Research Organizations written by Dorothea Jansen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-14 with Law categories.
This book undertakes to develop a sector specific theory of governance of the public research sector and applies it to the German research system. The book is the outcome of a large interdisciplinary project. It analyzes the reforms in the German research system from an integrated perspective of law, economics and social sciences. The case of Germany is compared to reforms in other European countries such as Austria, the Netherlands and the United Kingdom.
Social Media And European Politics
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Author : Mauro Barisione
language : en
Publisher: Springer
Release Date : 2017-07-19
Social Media And European Politics written by Mauro Barisione and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-19 with Social Science categories.
This volume investigates the role of social media in European politics in changing the focus, frames and actors of public discourse around the EU decision-making process. Throughout the collection, the contributors test the hypothesis that the internet and social media are promoting a structural transformation of European public spheres which goes well beyond previously known processes of mediatisation of EU politics. This transformation addresses more fundamental challenges in terms of changing power relations, through processes of active citizen empowerment and exertion of digitally networked counter-power by civil society, news media, and political actors, as well as rising contestation of representative legitimacy of the EU institutions. Social Media and European Politics offers a comprehensive approach to the analysis of political agency and social media in European Union politics, by bringing together scholarly works from the fields of public sphere theory, digital media, political networks, journalism studies, euroscepticism, political activism and social movements, political parties and election campaigning, public opinion and audience studies.
