Integriertes Marketing F R Professionelle Fussballvereine
DOWNLOAD
Download Integriertes Marketing F R Professionelle Fussballvereine PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Integriertes Marketing F R Professionelle Fussballvereine book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Integriertes Marketing F R Professionelle Fussballvereine
DOWNLOAD
Author : Nora Oettgen
language : de
Publisher: Peter Lang
Release Date : 2008
Integriertes Marketing F R Professionelle Fussballvereine written by Nora Oettgen and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Professional sports categories.
Die Vereine der deutschen Fußballbundesliga sind heute größtenteils als Kapitalgesellschaften organisiert und weisen einen enormen Bedarf an ökonomischen Empfehlungen auf. Einer marktorientierten Unternehmensführung sowie einem strategischen Marketing kommt in diesem Bereich somit eine hohe Relevanz zu. Eine direkte Übertragbarkeit der Erkenntnisse aus dem Bereich klassischer Wirtschaftsunternehmen erscheint allerdings aufgrund der vorhandenen Marktbesonderheiten nicht möglich. Infolgedessen bildet diese Arbeit den Ausgangspunkt für die Entwicklung eines Integrativen Marketingansatzes für professionelle Fußballvereine der deutschen Bundesliga. Dies geschieht vor dem Hintergrund der Systembesonderheiten des Sports, auf deren Basis ein Anspruchsgruppenkonzept für professionelle Fußballvereine entwickelt und auf seine Übertragbarkeit in die Praxis überprüft wird.
Csr Und Sportmanagement
DOWNLOAD
Author : Alexandra Hildebrandt
language : de
Publisher: Springer-Verlag
Release Date : 2014-07-20
Csr Und Sportmanagement written by Alexandra Hildebrandt and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-20 with Business & Economics categories.
Sport ist mehr als nur eine gesellschaftlich integrative Kraft und ein mediales Massenphänomen. Gewalt im Profi- und Amateurfußball, der demografische Wandel, illegale Spielmanipulation sowie die schwierige Finanzausstattung von Sportorganisationen sind nur einige gesellschaftliche Herausforderungen, auf die rechtzeitig reagiert werden muss. Dieses Buch zeigt anhand von zahlreichen Fachbeiträgen und Praxisbeispielen die Notwendigkeit von nachhaltigen Management- und Entscheidungsmodellen im Sport. Dabei geht es um eine konsistente Strategie, klare Identifikation der Wertebasis sowie Transparenz gegenüber allen beteiligten Akteuren. Im Buch werden fragmentierte Debatten, Sichtweisen und Interessenslagen zusammengeführt und dem Thema CSR durch unterschiedliche Ansätze und Perspektiven näher geführt. Genau wie in der Wirtschaft gewährleistet die Implementierung von CSR im Kerngeschäft auch im Sportmanagement langfristigen Erfolg.
The Economics Of Professional Team Sports
DOWNLOAD
Author : Paul Downward
language : en
Publisher: Routledge
Release Date : 2000-09-07
The Economics Of Professional Team Sports written by Paul Downward and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-07 with Business & Economics categories.
This book is unique in that it offers the first truly rigorous application of economic principles to its subject. The authors analyse:* the economic literature on sporting leagues* the demand for professional team sports* the players' labour market.Amongst the topics discussed are the US system of franchising and draft picks and the chances of thei
The Role Of Culture In Social Media Marketing A Systematic Literature Review
DOWNLOAD
Author : Nivedha Mahendran
language : en
Publisher: GRIN Verlag
Release Date : 2019-03-11
The Role Of Culture In Social Media Marketing A Systematic Literature Review written by Nivedha Mahendran and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with Business & Economics categories.
Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bamberg, language: English, abstract: This present master thesis examines the role of culture on “Social Media Marketing” being a form of modern marketing and a bundle of marketing-related activities using social media. With the help of a systematic literature review, answers are sought to the question as to which extent cultural differences influence the effectiveness of social media marketing. The main objective is to adequately present the state of research on the interdisciplinary topic and to identify research gaps. The findings from peer-reviewed journals ascribe an indispensable value to the cultural component and illuminate the topic from different contemporary relevant perspectives. The results indicate that social media marketing is generally covered from a cultural point of view. Moreover, the insights provide valuable knowledge from both consumers research perspective and from applied social media practices in multicultural settings. However, the findings also reveal extant research gaps in several directions that need to be addressed in the near future to provide theoretical approaches and scientifically proven evidence on successful utilization of social media marketing in multicultural settings. The fact that social media plays an extremely important component in the worldwide dynamic technology development is an irrefutable fact. Companies are forced to integrate social media in the most diverse areas in order to be lucrative in the long term, to save costs and to survive in competition. Typical fields of application include all departments that deal with external corporate communication, e.g. HR for recruiting and talent acquisition, PR for professionally maintaining a favorable public image or in the marketing department as revolutionary marketing and sales platforms. According to a new study, 69% of marketing employees stated that marketing activities on social media helped to increase important marketing indicators and strengthen customer and brand loyalty. Nevertheless, social media offer great opportunities, but also hold challenges. A major challenge is to choose the right medium which depends to a great extent on the target group.
Building The Brand Equity Of Professional Sports Teams
DOWNLOAD
Author : Richelieu, André
language : en
Publisher: Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche
Release Date : 2003
Building The Brand Equity Of Professional Sports Teams written by Richelieu, André and has been published by Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Collaborative Customer Relationship Management
DOWNLOAD
Author : Alexander H. Kracklauer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-07
Collaborative Customer Relationship Management written by Alexander H. Kracklauer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Reinventing Organizations
DOWNLOAD
Author : Fr?d?ric Laloux
language : en
Publisher:
Release Date : 2014
Reinventing Organizations written by Fr?d?ric Laloux and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
"The way we manage organizations seems increasingly out of date. Deep inside, we sense that more is possible. We long for soulful workplaces, for authenticity, community, passion, and purpose. In this groundbreaking book, the author shows that every time, in the past, when humanity has shifted to a new stage of consciousness, it has achieved extraordinary breakthroughs in collaboration. A new shift in consciousness is currently underway. Could it help us invent a more soulful and purposeful way to run our businesses and nonprofits, schools and hospitals? A few pioneers have already cracked the code and they show us, in practical detail, how it can be done. Leaders, founders, coaches, and consultants will find this work a joyful handbook, full of insights, examples, and inspiring stories."--Page [4] of cover.
Artificial Intelligence In Marketing
DOWNLOAD
Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Sport Politics And Society In The Arab World
DOWNLOAD
Author : M. Amara
language : en
Publisher: Springer
Release Date : 2011-11-24
Sport Politics And Society In The Arab World written by M. Amara and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-24 with Political Science categories.
This book explores the significance of sport in the understanding of past and current societal dynamics in the Arab world. It examines sport in relation to cultural, political and economic changes in the Arab World, including nation-state building, the formation of national identity and international relations in post-colonial context.
Journalism And Media Convergence
DOWNLOAD
Author : Heinz-Werner Nienstedt
language : en
Publisher: Walter de Gruyter
Release Date : 2013-04-30
Journalism And Media Convergence written by Heinz-Werner Nienstedt and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Language Arts & Disciplines categories.
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
