Integriertes Verlagsmarketing F R Musikzeitschriften
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Integriertes Verlagsmarketing F R Musikzeitschriften
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Author : Antje Schulze
language : de
Publisher:
Release Date : 2008
Integriertes Verlagsmarketing F R Musikzeitschriften written by Antje Schulze and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Expressionism
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Author : Dietmar Elger
language : en
Publisher: Taschen
Release Date : 2002
Expressionism written by Dietmar Elger and has been published by Taschen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Art, European categories.
Creating Powerful Brands
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Author : Leslie De Chernatony
language : en
Publisher: Routledge
Release Date : 2011
Creating Powerful Brands written by Leslie De Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
The Business Of Books
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Author : Andre Schiffrin
language : en
Publisher: Verso
Release Date : 2001-11-17
The Business Of Books written by Andre Schiffrin and has been published by Verso this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-17 with Biography & Autobiography categories.
Part-memoir, part-history, The Business of Books is an irascible, acute and often passionate account of the collapsing standards of contemporary book publishing. It has appeared throughout the world in seventeen different editions. Book jacket.
Journalism And Media Convergence
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Author : Heinz-Werner Nienstedt
language : en
Publisher: Walter de Gruyter
Release Date : 2013-04-30
Journalism And Media Convergence written by Heinz-Werner Nienstedt and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Language Arts & Disciplines categories.
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Political Branding
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Author : Christopher Pich
language : en
Publisher: Routledge
Release Date : 2020-12-17
Political Branding written by Christopher Pich and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Media And Internet Management
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Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Magnesium Technology
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Author : Horst E. Friedrich
language : en
Publisher: Springer Science & Business Media
Release Date : 2006
Magnesium Technology written by Horst E. Friedrich and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Science categories.
In this book the authors present the current state of both research and technological application of magnesium. In particular, casting and wrought alloys are presented in Chapter 5, followed by a large chapter dedicated to fabrication methods. Corrosion and Protection are treated in Chapter 7. Chapter 8 discusses Engineering Requirements, Strategies and Examples for automobiles in Europe, USA, Asia and Pacific and also for Aerospace and Consumer Articles. Chapter 10 is dedicated to recycling. The experience of authors from seven countries has been combined to produce this book. The book addresses materials researchers as well as design engineers. TOC:Introduction.- History.- Production Technologies.- Physical Metallurgy.- Melting, Alloying and Refining.- Alloys of Practical Importance.- Fabrication Methods.- Corrosion and Surface Protection.- Engineering Requirements, Strategies and Examples.- Recycling.- Data Sheet.
Magnesium Technology 2013
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Author : Norbert Hort
language : en
Publisher: Springer
Release Date : 2016-12-09
Magnesium Technology 2013 written by Norbert Hort and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-09 with Technology & Engineering categories.
The Magnesium Technology Symposium, the event on which this volume is based, is one of the largest yearly gatherings of magnesium experts in the world. Papers reflect all aspects of the field including primary production to applications, recycling, basic research findings, and industrialization. Readers will find broad coverage of current topics, including alloys and their properties, cast products and processing, wrought products and processing, corrosion and surface finishing, ecology, and more. New and emerging applications in such areas as hydrogen storage are also examined.