Inteligencia Competitiva
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La Inteligencia Competitiva En Las Empresas De La Ciudad De Tijuana B C Competitive Intelligence In Business In The City Of Tijuana
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Author : Norma Leticia Vizcarra Vizcarra
language : en
Publisher:
Release Date : 2016
La Inteligencia Competitiva En Las Empresas De La Ciudad De Tijuana B C Competitive Intelligence In Business In The City Of Tijuana written by Norma Leticia Vizcarra Vizcarra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
El presente trabajo pretende ofrecer información que muestre la utilidad de la Inteligencia Competitiva mediante el análisis de conceptos que describan la aplicación de esta en el desarrollo y creación de empresas. Por tal motivo se llevo a cabo una investigación exploratoria de tipo cualitativo, mediante consulta a diferentes fuentes secundarias de información relacionada con el tema y entrevistas a profundidad realizadas a representantes de centros en los que se realiza inteligencia competitiva en la ciudad de Tijuana, Baja California, México. Los resultados obtenidos, ponen de manifiesto la importancia de esta herramienta en el desarrollo empresarial, al mismo tiempo que ilustran que su uso en las empresas de Tijuana es incipiente.This paper aims to provide information showing the usefulness of Competitive Intelligence by analyzing concepts that describe the application of this development and entrepreneurship. We conducted a qualitative exploratory research, through consultation with various secondary sources of information related to the topic and depth interviews with representatives of centers that perform competitive intelligence in the city of Tijuana, Baja California, Mexico. The results show the use of Competitive Intelligence in Tijuana emerging companies is not sufficient.
Inteligencia Competitiva
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Author : Gogova, Sonia
language : es
Publisher: Ediciones Díaz de Santos
Release Date : 2015-01-01
Inteligencia Competitiva written by Gogova, Sonia and has been published by Ediciones Díaz de Santos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Business & Economics categories.
Es un libro que se adentra en los fundamentos de la Inteligencia Competitiva através del sentir y vivir empresariales, el único contexto donde se cimientael camino desde el "saber" hasta el "hacer".Estamos ante una obra imprescindible para los que quieren culminar con éxito sus empresas ante los retos de la economía global. Las páginas que el lector tiene entre sus manos no son únicamente una guía extraordinaria sobre la dimensión y profundidad de la Inteligencia Competitiva, sino el compendio de la experiencia de Sonia Gógova como creadora y responsable de la primera unidad de Inteligencia Competitiva de Telefónica, la primera multinacional española. Un desafío en torno al cual el libro desgrana la historia de una visión que abrió camino en nuestro país, que marcó hitos y que hoy es un modelo de estudio y paradigma a seguir.Porque ante los retos que debe afrontar la economía española en un escenario de crisis, y muy especialmente de post crisis, la Inteligencia Competitiva y Económica es la herramienta de gestión más efícaz para alcanzar un modelo económico sostenible e impulsar en la sociedad un cambio de mentalidad que genere innovación y emprendimiento.
La Inteligencia Competitiva
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Author : Eva Ortoll
language : en
Publisher: Editorial UOC
Release Date : 2016-05-30
La Inteligencia Competitiva written by Eva Ortoll and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-30 with Computers categories.
La información es básica para el funcionamiento de una institución. La inteligencia competitiva ofrece estrategias para mejorar la obtención y circulación de información en una empresa. Este libro explica cómo se hace y cómo se aplica.
Competing On Analytics
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Author : Thomas H. Davenport
language : es
Publisher: Profit Editorial
Release Date : 2012-11-13
Competing On Analytics written by Thomas H. Davenport and has been published by Profit Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-13 with Business & Economics categories.
En un mundo donde las bases tradicionales de la ventaja competitiva se han evaporado en gran medida, ¿cómo destacar la actuación de su empresa de la del resto? Utilice la inteligencia analítica para tomar mejores decisiones y sacar el máximo valor de sus procesos empresariales. En Competing on Analytics: Inteligencia competitiva para ganar, Thomas H. Davenport y Jeanne G. Harris sostienen que la frontera hasta donde se utilizan los datos ha cambiado de forma espectacular. Las compañías líderes están haciendo algo más que simplemente recoger y almacenar información en grandes cantidades. Están construyendo sus estrategias competitivas alrededor de nuevos conocimientos basados en datos que a su vez están generando unos resultados de negocio impresionantes. ¿Su arma secreta? La inteligencia analítica: análisis cuantitativos y cualitativos sofisticados y modelos de predicción respaldados por expertos en el manejo de los datos y una potente tecnología de la información. ¿Por qué la competitividad basada en la inteligencia analítica? En una época en que las empresas de muchos sectores de actividad ofrecen productos similares y emplean tecnologías parecidas, los procesos de gestión de negocio distintivos se cuentan entre los últimos aspectos diferenciales que aún siguen vigentes. Muchas bases previas de competitividad –como la ventaja geográfica o una normativa protectora– han sido erosionados por la globalización. Las tecnologías propias y exclusivas se copian con rapidez, y las innovaciones importantes en productos o servicios son cada vez más difíciles de lograr.
Competitive Inteligence 2 0
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Author : Luc Quoniam
language : en
Publisher: John Wiley & Sons
Release Date : 2013-02-04
Competitive Inteligence 2 0 written by Luc Quoniam and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-04 with Technology & Engineering categories.
The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc. This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy. This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.
Competitive Intelligence Analysis And Strategy
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Author : Sheila Wright
language : en
Publisher: Routledge
Release Date : 2014-07-10
Competitive Intelligence Analysis And Strategy written by Sheila Wright and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-10 with Business & Economics categories.
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.
Competitive Intelligence
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Author : C. West
language : en
Publisher: Springer
Release Date : 2001-09-19
Competitive Intelligence written by C. West and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-19 with Business & Economics categories.
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
Competitive Intelligence
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Author : Larry Kahaner
language : en
Publisher: Simon and Schuster
Release Date : 1997
Competitive Intelligence written by Larry Kahaner and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.
Hyperformance
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Author : T. J. Waters
language : en
Publisher: John Wiley & Sons
Release Date : 2010-01-29
Hyperformance written by T. J. Waters and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-29 with Business & Economics categories.
Effective strategies for outsmarting the competition and driving better bottom-line results In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results). The book is filled with illustrative examples of companies from start-ups to multi-nationals that have used similar strategies successfully. Offers a key resource for gaining competitive advantage in tough times Outlines a proven strategy for planning, implementing, and executing a strategic plan for bottom-line results Written by T.J. Waters who has combined his intelligence expertise with his years of business experience This book clearly shows that it's no longer a question of becoming the next Google, IBM, or Coca-Cola-it's all about knowing what your competitors are doing.
Inteligencia Competitiva En Los Negocios Y En Las Organizaciones
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Author : Riccardo Riccardi
language : es
Publisher:
Release Date : 2003-01-01
Inteligencia Competitiva En Los Negocios Y En Las Organizaciones written by Riccardo Riccardi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Business intelligence categories.
Entre los nuevos protagonistas de la vision estrategica, la inteligencia competitiva, ha asumido en un tiempo muy breve, un papel preponderante. Que es la inteligencia competitiva en un ultimo analisis y como puede utilizarse con exito en las empresas ?.Los autores contestan a estos interrogantes y presentan un Modelo Sistemico del Proceso de Inteligencia Competitiva aplicable no solamente a las grandes organizaciones, sino tambien a las medianas y pequenas empresas facilitando a los ejecutivos su tarea mas critica: la de tomar mejores decisiones que sus competidores en el momento adecuado.
