Interfaces Logistics Marketing And Production
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Marketing Logistics
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Author : Martin Christopher
language : en
Publisher: Routledge
Release Date : 2012-05-04
Marketing Logistics written by Martin Christopher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
The Marketing Logistics Interface
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Author : Philip B. Schary
language : en
Publisher:
Release Date : 1973
The Marketing Logistics Interface written by Philip B. Schary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Marketing categories.
Dynamic And Seamless Integration Of Production Logistics And Traffic
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Author : Eberhard Abele
language : en
Publisher: Springer
Release Date : 2016-10-14
Dynamic And Seamless Integration Of Production Logistics And Traffic written by Eberhard Abele and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-14 with Business & Economics categories.
This book contributes a basic framework for and specific insights into interdisciplinary connections between production, logistics, and traffic subsystems. The book is divided into two parts, the first of which presents an overview of interdisciplinarity in value-added networks and freight traffic. This includes an introduction to the topic and a description of an integrated framework of production, logistics, and traffic. Furthermore, it describes the barriers and challenges of interdisciplinary decision-making and project management. In turn, the second part presents domain-specific perspectives on interdisciplinary decision support, exploring domain-specific challenges of interdisciplinary interfaces and requirements for management methods and instruments from the standpoint of production management, logistics management, traffic management, and information technologies.
Interfaces Logistics Marketing And Production
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Author :
language : en
Publisher:
Release Date : 1976
Interfaces Logistics Marketing And Production written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Marketing categories.
Marketing And The Customer Value Chain
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Author : Thomas Fotiadis
language : en
Publisher: Taylor & Francis
Release Date : 2022-02-28
Marketing And The Customer Value Chain written by Thomas Fotiadis and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-28 with Business & Economics categories.
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.
Market Driven Enterprise
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Author : Amiya K. Chakravarty
language : en
Publisher: Wiley-Interscience
Release Date : 2001
Market Driven Enterprise written by Amiya K. Chakravarty and has been published by Wiley-Interscience this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Technologies such as CAD and CIM are driving the fulfilment of both cost-effective manufacturing and customer satisfaction in industry, and this text elucidates the implications for product lines, distribution and promotion strategies, manufacturing technologies, and operations control. It focuses on the optimization of the processes to generate the highest potential profit and includes supplies case studies to demonstrate the use of the mathematical models presented.
Supply Chain Management
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Author : Ray R. Venkataraman
language : en
Publisher: SAGE Publications
Release Date : 2022-01-12
Supply Chain Management written by Ray R. Venkataraman and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-12 with Business & Economics categories.
Supply Chain Management: Securing a Superior Global Edge takes a holistic, integrated approach to managing supply chains by addressing the critically important areas of globalization, sustainability, and ethics in every chapter. Authors Ray Venkataraman and Ozgun C. Demirag use a wide variety of real-world cases and examples from the manufacturing and service sectors to illustrate innovative supply chain strategies and technologies. With a focus on decision-making and problem-solving, Supply Chain Management provides students with the tools they need to succeed in today’s fiercely competitive, interconnected global economy.
Modern Logistics Management
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Author : John F. Magee
language : en
Publisher: John Wiley & Sons
Release Date : 1985-10-02
Modern Logistics Management written by John F. Magee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-10-02 with Business & Economics categories.
This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Research Methodologies In Supply Chain Management
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Author : Herbert Kotzab
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-05-17
Research Methodologies In Supply Chain Management written by Herbert Kotzab and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-17 with Business & Economics categories.
For reseach in all subjects and among different philisopical paradigms, research methodologies form one of the key issues to rely on. This volume brings a series of papers together, which present different research methodologies as applied in supply chain management. This comprises review oriented papers that look at what kind of methodologies have been applied, as well as methodological papers discussing new developments needed to successfully conduct research in supply chain management. The third group is made up of applications of the respective methodologies, which serve as examples on how the different methodological approaches can be applied. All papers have undergone a review process to ensure their quality. Therefore, we hope that this book will serve as a valid source for current and future researchers in the field. While the workshop on “Research Methodologies in Supply Chain Management” took place at the Supply Chain Management Center, Carl von Ossietzky Univ- sity in Oldenburg, Germany, it is based on a collaboration with the Supply Chain Management Group of the Department of Operations Management at the Cop- hagen Business School and the Department of Production Management at the Vienna University of Economics and Business Administration. We would like to thank all those who contributed to the workshop and this book.
Interfaces
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Author :
language : en
Publisher:
Release Date : 1976
Interfaces written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Physical distribution of goods categories.