International Advertiser
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International Advertiser
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Author :
language : en
Publisher:
Release Date : 1962
International Advertiser written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Advertising categories.
Dynamics Of International Advertising
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Author : Barbara Mueller
language : en
Publisher: Peter Lang
Release Date : 2004
Dynamics Of International Advertising written by Barbara Mueller and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource.
International Advertising
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Author : John Philip Jones
language : en
Publisher: SAGE
Release Date : 2000
International Advertising written by John Philip Jones and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
International Advertising And Communication
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Author : Sandra Diehl
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-09-19
International Advertising And Communication written by Sandra Diehl and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-19 with Business & Economics categories.
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Handbook Of Research On International Advertising
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Author : Shintaro Okazaki
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012-01-01
Handbook Of Research On International Advertising written by Shintaro Okazaki and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Global And Multinational Advertising
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Author : Basil G. Englis
language : en
Publisher: Psychology Press
Release Date : 2013-11-19
Global And Multinational Advertising written by Basil G. Englis and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-19 with Business & Economics categories.
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.
Advertising Worldwide
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Author : Marieke K. de Mooij
language : en
Publisher:
Release Date : 1994
Advertising Worldwide written by Marieke K. de Mooij and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Advertising categories.
Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising.
Advertising And Societies
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Author : Katherine Toland Frith
language : en
Publisher: Peter Lang
Release Date : 2010
Advertising And Societies written by Katherine Toland Frith and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising categories.
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Advances In Advertising Research Vol 1
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Author : Ralf Terlutter
language : de
Publisher: Springer-Verlag
Release Date : 2010-06-25
Advances In Advertising Research Vol 1 written by Ralf Terlutter and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-25 with Business & Economics categories.
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
International Advertising Standards And Practices
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Author : International Advertising Association (1950- )
language : en
Publisher:
Release Date : 1961
International Advertising Standards And Practices written by International Advertising Association (1950- ) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Advertising categories.