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Author by : Bennett Languange Used : en Release Date : 2000 Publisher by : ISBN : 0877786623 File Size : 43,7 Mb Total Download : 626
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing inf
Author by : Mark F. Sanders Languange Used : en Release Date : 2011-12-14 Publisher by : Pearson Educacion ISBN : 0321818466 File Size : 49,6 Mb Total Download : 473
Informed by many years of genetics teaching and research experience, authors Mark Sanders and John Bowman use an integrative approach that helps contextualize three core challenges of learning genetics: solving problems, understanding evolution, and understanding the connection between traditional genetics models and more modern approaches. This package contains: Genetic Analysis: An Integrated Approach