International Marketing And Purchasing
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International Marketing And Purchasing Of Industrial Goods
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Author :
language : en
Publisher:
Release Date : 1995
International Marketing And Purchasing Of Industrial Goods written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Industrial procurement categories.
International Marketing And Purchasing Of Industrial Goods
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Author :
language : en
Publisher:
Release Date : 1982
International Marketing And Purchasing Of Industrial Goods written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Industrial procurement categories.
International Marketing And Purchasing
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Author :
language : en
Publisher: JAI Press Incorporated
Release Date : 2000-01-21
International Marketing And Purchasing written by and has been published by JAI Press Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-21 with Business & Economics categories.
Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.
The Industrial Marketing And Purchasing Group And International Marketing
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Author :
language : en
Publisher:
Release Date : 2004
The Industrial Marketing And Purchasing Group And International Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Export marketing categories.
This paper uses an empirical study of the collaborative business relationships between Opel Portugal as a subsidiary the American automotive manufacturer General Motors and its Portuguese-based direct suppliers (PBDS) as a means of exploring the contributions of the three research traditions of supply chain management, multinational theory and, crucially, the role of the IMP approach. Within this research, the supply chain management concept of partnering is used to provide a bridge between the dyadic and network perspectives. Also, due to its potential in describing complex business networks.
International Industrial Purchasing
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Author : Lars Hallén
language : en
Publisher:
Release Date : 1982
International Industrial Purchasing written by Lars Hallén and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Industrial procurement categories.
International Marketing And Purchasing
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Author : Malcolm T Cunninghamd
language : en
Publisher: Springer
Release Date : 1981-04-02
International Marketing And Purchasing written by Malcolm T Cunninghamd and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-04-02 with Business & Economics categories.
International Marketing And Purchasing
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Author :
language : en
Publisher: JAI Press Incorporated
Release Date : 2000-01-21
International Marketing And Purchasing written by and has been published by JAI Press Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-21 with Business & Economics categories.
Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.
International Marketing And Purchasing
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Author :
language : en
Publisher:
Release Date : 1999
International Marketing And Purchasing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Export marketing categories.
Research In International Marketing
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Author : Peter W. Turnbull
language : en
Publisher: Routledge
Release Date : 2013
Research In International Marketing written by Peter W. Turnbull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.
International Marketing
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Author : Klaus Backhaus
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-03-24
International Marketing written by Klaus Backhaus and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-24 with Business & Economics categories.
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can 'going international' have on an international cost position? How can lead markets act as a guide to future developments in other countries? International Marketing takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies.