International Pharmaceutical Marketing
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International Pharmaceutical Marketing
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Author : Suresh Pradhan
language : en
Publisher: Praeger
Release Date : 1983-08-26
International Pharmaceutical Marketing written by Suresh Pradhan and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-08-26 with Business & Economics categories.
International Pharmaceutical Marketing is an authoritative study of the world pharmaceutical industry from a marketing perspective. Dr. Pradhan, a respected expert in pharmaceutical economics, provides a broad-based discussion of the subject, including international marketing and organization, exporting, investing and licensing, product registration, patents, and new drug development. International pharmaceutical market research, product and pricing policy, promotional activities, and distribution systems are investigated and described in detail. Finally, the author focuses on the operations of the drug industry in twenty selected nations. Background, data, and analysis relevant to the unique characteristics of the industry provide the information necessary to analyze international marketing problems and formulate strategies and policies.
Global Pharmaceutical Marketing
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Author : Judith Grice
language : en
Publisher:
Release Date : 2008
Global Pharmaceutical Marketing written by Judith Grice and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Drugs categories.
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards. The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas. Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries
Current Trends In International Pharmaceutical Marketing
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Author : International Pharmaceutical Marketing Research Group. Education and Professionalism Committee
language : en
Publisher:
Release Date : 1976
Current Trends In International Pharmaceutical Marketing written by International Pharmaceutical Marketing Research Group. Education and Professionalism Committee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Global Issues In Pharmaceutical Marketing
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Author : Lea Prevel Katsanis
language : en
Publisher: Routledge
Release Date : 2015-07-16
Global Issues In Pharmaceutical Marketing written by Lea Prevel Katsanis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-16 with Business & Economics categories.
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.
A To Z Of Pharmaceutical Marketing Volume 2
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Author : Subba Rao Chaganti
language : en
Publisher: BSP Books
Release Date : 2024-05-08
A To Z Of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and has been published by BSP Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-08 with Business & Economics categories.
Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
Innovation And Marketing In The Pharmaceutical Industry
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Author : Min Ding
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-31
Innovation And Marketing In The Pharmaceutical Industry written by Min Ding and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Medical categories.
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Pharmaceutical Marketing In India
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Author : Subba Rao Chaganti
language : en
Publisher: PharmaMed Press / BSP Books
Release Date : 2018-10-23
Pharmaceutical Marketing In India written by Subba Rao Chaganti and has been published by PharmaMed Press / BSP Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-23 with Medical categories.
Pharmaceutical Marketing in India: For Today and Tomorrow is the go-to guide for anyone interested in the pharmaceutical industry in India. With its comprehensive coverage of the sector, this book is a must-read for students, practitioners, and researchers alike. In this updated 25th Anniversary Edition, readers will find new content that covers the latest trends and initiatives in the industry. The book provides a thorough introduction to the changes taking place in first-world markets and the incremental steps being taken by Indian drug majors and their MNC counterparts in India. This book contains seventy-seven cases that highlight the best practices of successful practitioners of Pharma marketing in India. These cases showcase how they have positioned their products, launched and promoted their brands, and defended their therapeutic segments. The insights provided by these cases are incredibly valuable to both practitioners and students of pharmaceutical marketing. The new edition of the book includes information on changing detailing practices such as e-Detailing, iPad detailing, and tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing, and more. It also covers the latest ways of engaging and building meaningful relationships with physicians, including medical sales liaisons (MSL), key opinion leader (KOL) management, and key account management (KAM). The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as possible. This book is a vital resource for anyone interested in the pharmaceutical industry and is a must-read for those looking to stay ahead of the curve in this ever-evolving field. Contents: Part One: The Big Picture 1. The Indian Pharmaceutical Industry: An Overview 2. The Pharmaceutical Market Part Two: Ten ‘P’s 3. The Product 4. The Price 5. The Place 6. The Promotion 7. Personal selling 8. The Prescription 9. The Policy 10. Public Relations 11. The Power 12. The Patient Part Three: Key Success Factors 13. Managing New Products 14. The Winning Game Plans 15. Towards Excellence in Marketing 16. The Winning Edge 17. Corporate Scoreboard 18. GMP
Reaching World Markets
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Author : Centre for the Study of Industrial Innovation
language : en
Publisher:
Release Date : 1971
Reaching World Markets written by Centre for the Study of Industrial Innovation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.
Seminar On International Pharmaceutical Marketing Research Consolidating Our Experience Zuerich Switzerland 9th 11th Sept 1981
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Author :
language : en
Publisher:
Release Date : 1981
Seminar On International Pharmaceutical Marketing Research Consolidating Our Experience Zuerich Switzerland 9th 11th Sept 1981 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.
The Development Of Scientific Marketing In The Twentieth Century
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Author : Jean-Paul Gaudilliere
language : en
Publisher: Routledge
Release Date : 2015-10-06
The Development Of Scientific Marketing In The Twentieth Century written by Jean-Paul Gaudilliere and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-06 with History categories.
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.