Internationale Expansion
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The Expansion Of International Society
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Author : Hedley Bull
language : en
Publisher: Oxford University Press, USA
Release Date : 1984
The Expansion Of International Society written by Hedley Bull and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with History categories.
Take Your Company Global
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Author : Nataly Kelly
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2023-09-26
Take Your Company Global written by Nataly Kelly and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-26 with Business & Economics categories.
If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Retail Strategic International Expansion Sire2 Theory And Cases
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Author : Brenda Sternquist
language : en
Publisher:
Release Date : 2011
Retail Strategic International Expansion Sire2 Theory And Cases written by Brenda Sternquist and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Retail Strategic International Expansion (SIRE2) Theory and Cases Who, What, Where and Why retailers internationalize is the theme of this book. The SIRE2 model is presented complete with propositions to predict international expansion for two types of retailers, global versus multinational. Global retailers internationalize using a standard format that they replicate wherever they go. Multinational retailers change their offering, adapting to different cultures and economies. Eighteen detailed cases are presented outlining retailers international expansion strategy. Cases include Amazon.com, Blockbuster, Carrefour, Casino, Costco Wholesale, Foot Locker, Gap, Kingfisher, Metro, Office Depot, Pinaulat-Printemps-Redoute, Seven and I, Shoprite Holdings, Starbucks Coffee, Tesco, Toys R Us, Uniglo and Wal-Mart. Read their story and learn their strategy.
International Business Expansion A Step By Step Guide To Launch Your Company Into Other Countries
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Author : Anthony Gioeli
language : en
Publisher: Over and Above Press
Release Date : 2014-09-25
International Business Expansion A Step By Step Guide To Launch Your Company Into Other Countries written by Anthony Gioeli and has been published by Over and Above Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.
The globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you. You will learn how to:*select which countries offer you the best markets;*determine market entry strategies such as using local agents, a master distributor, or a joint venture;*set up an R&D center overseas without jeopardizing your IP;*model your operating costs and manage currency risks;*localize your product , and your sales and support functions;*and dozens more topics. Packed with advice from decades of experience, plus examples, case studies, and invaluable resource guides, this book will take you step-by-step through the entire process of becoming a successful multinational company. Also includes a checklist of questions for your management, legal and accounting teams to follow.
International Expansion
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Author : International Franchise Association. Conference
language : en
Publisher:
Release Date : 1993
International Expansion written by International Franchise Association. Conference and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Franchises (Retail trade) categories.
China S Expansion In International Business
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Author : Peter Baláž
language : en
Publisher: Springer Nature
Release Date : 2019-09-10
China S Expansion In International Business written by Peter Baláž and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-10 with Business & Economics categories.
Capturing the overall development of the Chinese economy, this comprehensive book offers an introduction to one of the most astonishing economic growth stories of the last three decades. The authors identify the key stages and unique features of China’s development, exploring its geopolitical impact on the world economy, and in particular, on the European Union. Analysing factors such as education, urbanisation and innovation, this book highlights the reasons behind China’s success in the international market, and places a special focus on the country’s energy policy. By providing insights into such an important case of expansion and growth in international business, this innovative book will be of interest to those researching Asian business, internationalisation and the Chinese economy.
International Expansion
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Author : Hermann Simon
language : en
Publisher:
Release Date : 1982
International Expansion written by Hermann Simon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.
Entry And Cooperative Strategies In International Business Expansion
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Author : Yadong Luo
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1999-07-30
Entry And Cooperative Strategies In International Business Expansion written by Yadong Luo and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-30 with Business & Economics categories.
Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination. The book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.
International Expansion Strategy Of Nivea Towards The South Korean Market
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Author : Valentina Weiß
language : en
Publisher:
Release Date : 2021-03-07
International Expansion Strategy Of Nivea Towards The South Korean Market written by Valentina Weiß and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-07 with categories.
Academic Paper from the year 2021 in the subject Business economics - Market research, grade: 1,3, University of Applied Sciences Aschaffenburg, language: English, abstract: NIVEA is now a global umbrella brand with several products for cleaning and skincare of face and body. Due to its wide product portfolio the following paper is focused on the international expansion of its main product; the plain moisturising cream for face and body, the country in question is South Korea. NIVEA's history as well as the South Korean market and a possible marketing plan are examined closely.
Managing Growth And Expansion Into Global Markets
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Author : Thomas A. Cook
language : en
Publisher: CRC Press
Release Date : 2015-09-18
Managing Growth And Expansion Into Global Markets written by Thomas A. Cook and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-18 with Business & Economics categories.
Company executives in every field are recognizing the critical importance of entering into the global economy. As transportation and logistics companies follow their clients expansion into these international markets, they must be able to service their clients supply chain needs in new economies and turbulent markets.Managing Growth and Expansion