International Expansion Strategy Of Nivea Towards The South Korean Market
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International Expansion Strategy Of Nivea Towards The South Korean Market
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Author : Valentina Weiß
language : en
Publisher:
Release Date : 2021-03-07
International Expansion Strategy Of Nivea Towards The South Korean Market written by Valentina Weiß and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-07 with categories.
Academic Paper from the year 2021 in the subject Business economics - Market research, grade: 1,3, University of Applied Sciences Aschaffenburg, language: English, abstract: NIVEA is now a global umbrella brand with several products for cleaning and skincare of face and body. Due to its wide product portfolio the following paper is focused on the international expansion of its main product; the plain moisturising cream for face and body, the country in question is South Korea. NIVEA's history as well as the South Korean market and a possible marketing plan are examined closely.
The Success Of Tesco S International Expansion In South Korean Market Examination And Analysis Of Key Factors
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Author : Mayer Taylor
language : en
Publisher: GRIN Verlag
Release Date : 2014-02-05
The Success Of Tesco S International Expansion In South Korean Market Examination And Analysis Of Key Factors written by Mayer Taylor and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-05 with Business & Economics categories.
Bachelor Thesis from the year 2011 in the subject Business economics - Trade and Distribution, grade: A, University of Kent, language: English, abstract: This study examines the international business strategies adopted by Tesco for its expansion and development is South Korea. Tesco is a global brand and a world leader in the retail food industry. Using qualitative secondary information, this dissertation presents a market analysis and discusses the FDI policies of the target market to analyze the external factors contributing to the expansion of the company. The findings suggest that the expanding retails sector and the favourable government policies led to the expansion of Tesco in South Korea. Tesco was well suited for its expansion because of the firm’s internal resources including size, experience and expertise. The dissertation concludes that the multi-national or multidomestic approach adopted by the company was underlying success factor that contributed towards the success of Tesco in South Korea. Its multi-domestic or multinational corporate structure and strategy is clearly reflected through its market entry, leadership, business strategies and its growth and expansion strategy. The dissertation also highlights several initiatives undertaken by the company since 2008 that lead to exemplary success and compares it with its competitors’ unsuccessful strategy.
Global Business Today Postscript 2002
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Author : Charles W. L. Hill
language : en
Publisher: McGraw-Hill Companies
Release Date : 2002
Global Business Today Postscript 2002 written by Charles W. L. Hill and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
An introduction to international business that emphasizes environmental factors, this text provides concise coverage of key global issues, including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. It is fully updated to 2002.
Standardization In International Marketing Strategy Doomed To Failure Or Successful Strategy
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Author : Christina Liessem
language : en
Publisher: GRIN Verlag
Release Date : 2014-12-02
Standardization In International Marketing Strategy Doomed To Failure Or Successful Strategy written by Christina Liessem and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-02 with Business & Economics categories.
Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. The first articles regarding the question whether firms should adapt their strategy and marketing program to the local costumers needs or if they rather should focus on global standardization were published in the 1960’s (e.g. Bartels, 1968; Buzell, 1968; Elinder, 1961/1965; Keegan, 1969). Since then over 300 articles address this research question and it is a never- ending debate with inconsistent findings. A recent detailed meta-study over relevant articles of the last 50 years leads to contradictory findings: Out of 274 articles published in Marketing and Management Journals, 8% recommended global standardization, 14 % favored adaption, 10 % could not give a recommendation and the majority (68%) stated that companies have to make their decision grounded on the specific situation they are in (Schmid & Kotulla, 2010). These contradictory findings in the literature alone show, that the statement “Standardization in International Marketing strategy is doomed to failure” cannot be easily agreed with. This essay has the purpose to disprove the statement and demonstrate, with the help of previous literature and practical examples, that in certain contexts and for some companies, standardization can be a successful strategy. Chapter 2 provides an overview of the debate standardization versus adaptation and the empirical results of a choice of articles. Chapter 3 explains which aspects of the marketing mix will be observed and clarifies the definition of standardization. Following in Chapter 4 two companies within the consumer goods will be presented, who clearly follow an international standardization marketing approach. A conclusion will be provided in Chapter 5, integrating a final valuation of the discussed statement.
Netflix S Role In The South Korean Over The Top Video Market
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Author : Mara Kasten
language : en
Publisher:
Release Date : 2021-07-28
Netflix S Role In The South Korean Over The Top Video Market written by Mara Kasten and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-28 with categories.
Nivea What Makes The Brand So Successful
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Author : Tugba Seckin
language : en
Publisher: GRIN Verlag
Release Date : 2013-09-16
Nivea What Makes The Brand So Successful written by Tugba Seckin and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-16 with Business & Economics categories.
Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction 87%, University of Exeter (Business School), course: Msc International Management - Brand Communication, language: English, abstract: The brand name NIVEA is familiar to many people from childhood onwards. However, not many people know the actual meaning of the name NIVEA. The name comes from the Latin adjective “niveus/NIVEA/niveum” meaning snow-white. NIVEA was invented in 1911 and celebrates its 100th Anniversary this year. In that time the original blue tin packaging of the cream has changed its appearance (Appendix 1), but the actual formulation has changed very little since its first launch. According to Interbrand (2011a) NIVEA is one of the top 100 best global brands with a brand value of $3,734m. Additionally, in Reader's Digest Trusted Brands annual consumer survey (2011) NIVEA has been voted the most trusted brand for the last five years in 15 out of 16 European countries (Appendix 2). With a brand awareness of 99% (Appendix 3) in Germany, there can be no doubt that NIVEA is a success story (Gruner and Jahr, 1994 cited in Marketingverein, 1997). The research questions addressed by this essay are how NIVEA became the market leader, and how it has kept increasing its market share over the years to hold that market position successfully. The first part will analyse NIVEA’s brand identity and visual identity. The author has decided to concentrate on these brand elements because creation of a strong corporate identity is crucial for companies in gaining a competitive advantage. This is followed by a brief discussion of NIVEA as a mother brand and the management of its umbrella brands. The last part will examine the factors that have made NIVEA’s success sustainable over such a long period. Finally, an evaluation will be made of the brand, and a conclusion will summarise the main findings.
Tesco In South Korea
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Author : Karen Robson ((Assistant professor))
language : en
Publisher:
Release Date : 2018
Tesco In South Korea written by Karen Robson ((Assistant professor)) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Export marketing categories.
The U.K.'s largest supermarket chain, Tesco, entered the South Korean market in 1999 through a joint venture with the Korean firm Samsung. Operating under the name Homeplus, the company steadily increased their market share over the years, and eventually launched "virtual stores" that were tailored specifically to the needs of local shoppers. Consumers on their way to work could visit a "virtual store" along their commute, purchase items through an app on their phone, and then schedule delivery for a convenient time that same day. By 2011, Tesco's business in South Korea had grown to its largest outside of the U.K., with revenues of almost £5 billion. However, in 2012, regulations changed again, leaving the company unable to operate on some of its busiest days. This case explores Tesco's strategy of strategic localization in South Korea and asks students to consider how the company should respond to the new regulations. Could Tesco continue to be successful by operating in South Korea?
Market Entry Alternatives For International Marketing
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Author : Difrine Madara
language : en
Publisher:
Release Date : 2020-05-05
Market Entry Alternatives For International Marketing written by Difrine Madara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-05 with categories.
The Starbucks Brand
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Author : Silke Specht
language : en
Publisher: GRIN Verlag
Release Date : 2013-08-28
The Starbucks Brand written by Silke Specht and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-28 with Business & Economics categories.
Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?
Chong Son The Development Of True View Landscape Painting
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Author : Simone Kraft
language : en
Publisher: GRIN Verlag
Release Date : 2008-02
Chong Son The Development Of True View Landscape Painting written by Simone Kraft and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02 with categories.
Essay from the year 2004 in the subject Art - Painting, grade: A, School of Oriental and African Studies, University of London (Department of Art and Archeology), course: History of Korean Art, 5 entries in the bibliography, language: English, abstract: In the Chosŏn period (1392-1910), Korean landscape painting flourished. Traditionally strongly bound to a Chinese paradigm, the Korean masters of painting sought to give their works distinctive peculiarities. Especially from the middle of Chosŏn period on, strong tendencies towards "Koreanization" emerged comprising not only arts but all sectors of life. Initially, painting developed slightly different characteristics still within the scope of the paramount Chinese arts such as bolder outlines and coarser brushwork (Pratt, 1995: 43). The painter Chŏng Sŏn (1676-1759) eventually heralded the turn to a typical Korean style of landscape painting, the so-called "chin'gyŏng (sansu)," true-view landscape painting. Reaching its peak in the following eighteenth century, this genre depicts the beauty of real Korean countryside using a certain technique which bears distinct features, even though still being geared to Chinese example.