The Success Of Tesco S International Expansion In South Korean Market Examination And Analysis Of Key Factors
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The Success Of Tesco S International Expansion In South Korean Market Examination And Analysis Of Key Factors
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Author : Mayer Taylor
language : en
Publisher: GRIN Verlag
Release Date : 2014-02-05
The Success Of Tesco S International Expansion In South Korean Market Examination And Analysis Of Key Factors written by Mayer Taylor and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-05 with Business & Economics categories.
Bachelor Thesis from the year 2011 in the subject Business economics - Trade and Distribution, grade: A, University of Kent, language: English, abstract: This study examines the international business strategies adopted by Tesco for its expansion and development is South Korea. Tesco is a global brand and a world leader in the retail food industry. Using qualitative secondary information, this dissertation presents a market analysis and discusses the FDI policies of the target market to analyze the external factors contributing to the expansion of the company. The findings suggest that the expanding retails sector and the favourable government policies led to the expansion of Tesco in South Korea. Tesco was well suited for its expansion because of the firm’s internal resources including size, experience and expertise. The dissertation concludes that the multi-national or multidomestic approach adopted by the company was underlying success factor that contributed towards the success of Tesco in South Korea. Its multi-domestic or multinational corporate structure and strategy is clearly reflected through its market entry, leadership, business strategies and its growth and expansion strategy. The dissertation also highlights several initiatives undertaken by the company since 2008 that lead to exemplary success and compares it with its competitors’ unsuccessful strategy.
The Changing Face Of Retailing In The Asia Pacific
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Author : Elizabeth Howard
language : en
Publisher: Routledge
Release Date : 2013-10-18
The Changing Face Of Retailing In The Asia Pacific written by Elizabeth Howard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and leading to the development of new kinds of retail stores and modern shopping malls, often in new locations. All of these developments are important for economic growth and for consumers and their lifestyles, They raise questions for governments about foreign investment, about social and environmental change, and about the fate of traditional retailers. This book examines the trends, seeking to understand how far they are global and how local circumstances affect developments. International retailers have spread across the region, but not always successfully. Studies in several countries look at their processes of growth and some of the reasons for success and failure. A review of changing regulation across the region suggests regulators should be concerned to avoid the problems of overconcentration of retail power, and country studies reflect on the effects of regulation as well as cultural and other influences on change. This book was published as a special issue of Asia Pacific Business Review.
Handbook Of Research On Corporate Restructuring And Globalization
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Author : Moreira, Antonio Carrizo
language : en
Publisher: IGI Global
Release Date : 2019-05-31
Handbook Of Research On Corporate Restructuring And Globalization written by Moreira, Antonio Carrizo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-31 with Business & Economics categories.
While acquisitions and expansion strategies are understood as exciting in the business world, contraction activities are received less enthusiastically. Nevertheless, portfolio restructuring constitutes a strategic tool to increase the strategic focus of firms and achieve economies of scale and an efficient control of multiple business units. This restructuring thus has distinct implications for companies and units. The Handbook of Research on Corporate Restructuring and Globalization provides emerging research on the theoretical infrastructure for portfolio restructuring in a single piece of work and explores important topics in the field including the implications on foreign and domestic units and the degree to which increasing globalization influences restructuring practices. Featuring coverage on a broad range of topics such as emerging markets, risk assessment, and global business, this book is ideally designed for corporate managers, government officials, scholars, researchers, and students.
Tesco In South Korea
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Author : Karen Robson ((Assistant professor))
language : en
Publisher:
Release Date : 2018
Tesco In South Korea written by Karen Robson ((Assistant professor)) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Export marketing categories.
The U.K.'s largest supermarket chain, Tesco, entered the South Korean market in 1999 through a joint venture with the Korean firm Samsung. Operating under the name Homeplus, the company steadily increased their market share over the years, and eventually launched "virtual stores" that were tailored specifically to the needs of local shoppers. Consumers on their way to work could visit a "virtual store" along their commute, purchase items through an app on their phone, and then schedule delivery for a convenient time that same day. By 2011, Tesco's business in South Korea had grown to its largest outside of the U.K., with revenues of almost £5 billion. However, in 2012, regulations changed again, leaving the company unable to operate on some of its busiest days. This case explores Tesco's strategy of strategic localization in South Korea and asks students to consider how the company should respond to the new regulations. Could Tesco continue to be successful by operating in South Korea?
Digital Entrepreneurship
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Author : Mariusz Soltanifar
language : en
Publisher: Springer Nature
Release Date : 2020-11-13
Digital Entrepreneurship written by Mariusz Soltanifar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-13 with Business & Economics categories.
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Retailing In The 21st Century
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-12-17
Retailing In The 21st Century written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-17 with Business & Economics categories.
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Scoring Points
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Author : Clive Humby
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Scoring Points written by Clive Humby and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed.
The Success Story Of Tesco
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Author : Chris Obereder
language : en
Publisher: GRIN Verlag
Release Date : 2013-04-03
The Success Story Of Tesco written by Chris Obereder and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with Business & Economics categories.
Essay from the year 2012 in the subject Business economics - Operations Research, grade: 85% (First), Durham University, language: English, abstract: When Jack Cohen started selling groceries from a stall close to London in 1919, he might not have realized what success story he was about to create (Tesco, 2012). Hard to believe, but this was the foundation of Tesco as we know it today. Tesco has become one of the leading food retailers in the world with a revenue of more than 60 billion pounds and a global workforce of around 490.000 employees in 2011. There have been various factors that have had major impact on the company including the Second World War as well as the United Kingdom entering the European Union. These influences can be broken up into social, economical, legal and political. Additionally there has been another element of Tesco, which made the company unique and attributed majorly to its success: Its growth strategies. These will be analyzed with 'Ansoffs Matrix'.
International Expansion Strategy Of Nivea Towards The South Korean Market
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Author : Valentina Weiß
language : en
Publisher:
Release Date : 2021-03-07
International Expansion Strategy Of Nivea Towards The South Korean Market written by Valentina Weiß and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-07 with categories.
Academic Paper from the year 2021 in the subject Business economics - Market research, grade: 1,3, University of Applied Sciences Aschaffenburg, language: English, abstract: NIVEA is now a global umbrella brand with several products for cleaning and skincare of face and body. Due to its wide product portfolio the following paper is focused on the international expansion of its main product; the plain moisturising cream for face and body, the country in question is South Korea. NIVEA's history as well as the South Korean market and a possible marketing plan are examined closely.
Key Factors Of Successful E Commerce What Hp Can Learn From Dell
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Author : Juliane Kuballa
language : en
Publisher: GRIN Verlag
Release Date : 2007-01-16
Key Factors Of Successful E Commerce What Hp Can Learn From Dell written by Juliane Kuballa and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-16 with Business & Economics categories.
Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58, Northumbria University, 22 entries in the bibliography, language: English, abstract: Today Dell is a market leader that constantly gains competitive advantage with its effective e-commerce strategies. The following report was prepared for the Chief Executive Officer of HP in order to demonstrate the opportunities his company could realize by changing its traditional distribution system and starting to make use of e-commerce as a main distribution channel and to efficiently manage the supply chain through the internet. Advanced e-commerce strategies hold many benefits. Dell was able to benefit from opportunities as they consequently considered some key factors of successful e-commerce: - A continuous information flow enabled them to improve the relationship between all participants of the supply chain. As a result the company could reduce its inventory costs and deliver customers products and services they require. - Dell further recognized the importance of a premium customer service as a key element for success. The selling of products directly through the internet without an intermediate is including cost saving potential but also risks due to the missing face-to-face contact between buyers and sellers. - Further to that Dell aims to meet exactly the needs of its customers by offering mass customized products. A company like HP should first start to establish e-commerce initiatives as an additional distribution channel as the electronic sale platform is getting a key role in the business life of today. For a short-term step-by-step introduction of e-business the following recommendations could serve as a guideline: 1. integration of the internal databases in order to provide comprehensive information 2. create an e-business platform and make product range offered through catalogues available through an internet store. 3. establish electronic supply chain management. 4. Offer an effective online customer service through personalized web pages and the establishment of customer interaction centres. This way the company can prevent losing market share to competitors like Dell and other successful e-business companies.