Internationalisation And International Marketing
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New Challenges To International Marketing
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Author : Tamer Cavusgil
language : en
Publisher: Emerald Group Publishing
Release Date : 2009-02-20
New Challenges To International Marketing written by Tamer Cavusgil and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-20 with Business & Economics categories.
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
International Marketing Strategy
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Author : Frank Bradley
language : en
Publisher: Prentice Hall PTR
Release Date : 1995
International Marketing Strategy written by Frank Bradley and has been published by Prentice Hall PTR this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Export marketing categories.
A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.
International Branding An Internationalization Approach On The Marketing Level
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Author : Robert Tönnis
language : en
Publisher: GRIN Verlag
Release Date : 2007-07
International Branding An Internationalization Approach On The Marketing Level written by Robert Tönnis and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07 with Business & Economics categories.
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Frankfurt am Main (Fachbereich 3: Wirtschaft und Recht), course: Marketing Management im internationalen Kontext, 20 entries in the bibliography, language: English, abstract: During the last decades, the globalisation importance has increased a lot. In this term, the crucial globalisation pushing strength - the homogenisation of markets and short PLC - did change the competition on international markets. The internationalisation from companies becomes also more and more important. Due to these challenges lots of companies do not consider to operate their business activity on an international scope, but they are thinking about the aspect of how to act successfully on international markets. Within the scope of internationalisation brands play an important role. The expansion of business activity on international markets is not thinkable without brands. Especially in terms of uncertain economic activities, the consumer is searching for orientation, trust and identification. The consumer will find all this in the brands. Regarding a company that decides to expand its international brand politic, there are different possibilities. On the one hand, because of the changing general framework it is necessary to have the integration of international activities. Besides, it is necessary to follow the company's strategy consistently without considering country-specific differences. On the other hand, critics refer back to existing national even regional distinctions. Therefore demonstrates determination of standardization and differentiation in the literature of Brand Management a very discussable point, especially when you talk about "Global Brand". Regarding to Specht, who declared: you will find the focal point of market centred activities in consumer goods marketing in the brand, so that the
Standardisation Vs Adaptation International Marketing In Service Firms
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Author : Christian Wolf
language : en
Publisher: GRIN Verlag
Release Date : 2011-07
Standardisation Vs Adaptation International Marketing In Service Firms written by Christian Wolf and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07 with Business & Economics categories.
Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 8 von 10 P, Jönköping International Business School (-), course: International Marketing, 16 entries in the bibliography, language: English, abstract: 1 Introduction Within the course International Marketing, the third project deals with academic research in international marketing and internationalisation. We have chosen to focus on the inter-national dimension of standardisation versus adaptation in service marketing. We will mainly discuss four typologies of services by McLoughlin & Fitzsimmons (1996), Lovelock (1983), Välikangas & Lehtinen (1990), and Clark & Rajaratnam (1999) and their implications for the standardisation versus adaptation trade-off. However, we will first give an overview about earlier research done within this field. Some services were international in scope long before the term "scientific management" was ever invented or the first marketing course was taught. Shipping was an essential in-gredient in opening up early trade routes, with banking and insurance following and then facilitating them. In time, large companies emerged to operate international marine freight and passenger services, developing a network of agents in different ports to represent them. As more and more organisations offer services in foreign markets - often around the world - and as international trade in services increases, important questions are being raised concerning the design and implementation of international service marketing strategies. Research on internationalisation of services has been more limited than for manufactured goods and has tended to focus on methods of entry into foreign markets (see Vandermerwe & Chadwick, 1989; Johansson, 1990; Ikechi & Sivakumar, 1998). But there are other issues, as well; international strategies, scale and diversity, etc. Not all services are the same. Glob
Internationalisation Strategies
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Author : George Chryssochoidis
language : en
Publisher: Springer
Release Date : 1997-04-12
Internationalisation Strategies written by George Chryssochoidis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-12 with Business & Economics categories.
This volume, published in association with the UK chapter of the Academy of International Business , again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms.
Internationalisation And International Marketing
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Author : Maria-Cristina Stoian
language : en
Publisher:
Release Date : 2010
Internationalisation And International Marketing written by Maria-Cristina Stoian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Internationalisation
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Author : David Wilson
language : en
Publisher: Springer
Release Date : 2016-07-27
Internationalisation written by David Wilson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new millenium.
Advances In Global Marketing
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Author : Leonidas C. Leonidou
language : en
Publisher: Springer
Release Date : 2017-10-20
Advances In Global Marketing written by Leonidas C. Leonidou and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-20 with Business & Economics categories.
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.
International Marketing
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Author : Michael R. Czinkota
language : en
Publisher: Cengage Learning
Release Date : 2011
International Marketing written by Michael R. Czinkota and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Export marketing categories.
International Marketing is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, the book is also an excellent choice at MBA and post-experience levels. The book covers the entire range of international marketing topics, logically divided into four Parts: ' Part One outlines the core concepts of international marketing, and discuses the environmental forces which the international marketer has to consider. ' Part Two focuses on international market entry and development, addressing strategic planning for internationalisation, including preparing (through research) and executing the entry. ' Part Three addresses the elements of the marketing mix that are most important for firms at the initial stage of internationalisation ' Part Four discusses the marketing management issues most relevant to the expanded global operations of multinational corporations.
Reasons For The Internationalisation Process Of Companies
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Author : Harald Ebner
language : en
Publisher: GRIN Verlag
Release Date : 2011-03
Reasons For The Internationalisation Process Of Companies written by Harald Ebner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Business & Economics categories.
Seminar paper from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Heriot-Watt University Edinburgh, course: International Marketing, language: English, abstract: Reasons for the Internationalisation Process of Companies I.) Introduction "Global interdependence is pervasive. It is not only political and military.... but] also environmental.... Perhaps the most important aspect of interdependence however is economic." (Terpstra, 1993, Preface) Today more and more firms operate internationally and in some cases even globally. In almost all major economies of the world, the significance of domestic and/or foreign-based transnational corporations is increasing. Such corporations, directly or indirectly, account for a large part of world trade in goods and services (cf. Nilsson, Dicken 1996 p.1). Attempts to theorise such international developments are widespread; therefore, there is no such thing as a "universal" theory. However, the emphasis of most theories tends to be on how businesses should internationalise rather than on why they should do so. Most contributions in literature focus on strategies and structures of international firms but do not explain the reasons of internationalisation. The main aim of this essay is therefore to give an outline of the reasons why companies choose to go international. Using only relevant theories and different examples from business, it shall be demonstrated that there is not only "one" motive for companies to choose international expansion but that there is a variety of causes depending on the respective internal and external environment of the different companies. In the following, under II.) there will be an overview of different reasons for companies to choose international expansion; these reasons will be substantiated by different statements and theories from literature and in each case illustrated by relevant examples. Under III.) finally, t