Internet E Comunicazione Politica Strategie Tattiche Esperienze E Prospettive
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Internet E Comunicazione Politica Strategie Tattiche Esperienze E Prospettive
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Author : Antonio Palmieri
language : it
Publisher:
Release Date : 2016
Internet E Comunicazione Politica Strategie Tattiche Esperienze E Prospettive written by Antonio Palmieri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Political Science categories.
Relazioni Istituzionali Lobbying
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Author : Giulio Di Giacomo
language : it
Publisher: FrancoAngeli
Release Date : 2022-10-26T00:00:00+02:00
Relazioni Istituzionali Lobbying written by Giulio Di Giacomo and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-26T00:00:00+02:00 with Business & Economics categories.
1065.187
L Affascinante Viaggio Nel Mondo Della Pubblicit
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Author : Davide C.M. Ortisi
language : it
Publisher: Armando Editore
Release Date : 2019-06-10
L Affascinante Viaggio Nel Mondo Della Pubblicit written by Davide C.M. Ortisi and has been published by Armando Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-10 with Social Science categories.
L’affascinante viaggio nel mondo della pubblicità parte dalla descrizione degli aspetti storici di Carosello per poi raffrontare gli aspetti sociologici delle mode e delle tendenze negli anni: della TV di ieri con quella di oggi, la pubblicità nelle radio, la pubblicità virale nei social network, fino alle recentissime app, oltre agli aspetti tecnici su come creare uno spot pubblicitario, da chi viene creato, misurando la vera efficacia del messaggio comunicativo sul pubblico. Il volume affronta aspetti storici, pedagogici, tecnici, sociologici e neurolinguistici della comunicazione pubblicitaria.
Fake Revolution
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Author : Eros Robba
language : it
Publisher: Youcanprint
Release Date : 2018-05-30
Fake Revolution written by Eros Robba and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-30 with Business & Economics categories.
Le campagne elettorali degli ultimi anni sono accompagnate da un ampio dibattito sulle fake news e sulle logiche del potere al tempo di Internet e dei social networks: è la rivoluzione del fake, sempre più protagonista nell’arena politica dei nostri giorni. Il marketing elettorale e le manipolazioni dell’informazione non sono fenomeni recenti, ma solo con la Rete si è arrivati ad annullare le distanze sul piano dello spazio e delle gerarchie. Il caso di Alex Anderson, finto candidato alla presidenza degli USA nel 2016, è il simbolo di questa nuova stagione politica: il congressman frutto della fantasia di un autore italiano ottiene seguito e consenso perché costruito in maniera credibile. Non è vero, ma verosimile, e questo basta in una società in cui le notizie si susseguono così velocemente da non poter essere verificate con attenzione. L’analisi della campagna elettorale di Anderson è ripercorsa con continui riferimenti storici e presenta un interrogativo di fondo: non è stata altro che una democratica illusione? La tesi di laurea dell’autore, presentata in veste editoriale e arricchita dalla prefazione di Alessandro Nardone – il “vero” Alex Anderson – prova a dare una risposta.
Risk
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Author : Niklas Luhmann
language : en
Publisher: Routledge
Release Date : 2017-09-04
Risk written by Niklas Luhmann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-04 with Psychology categories.
A great deal of attention has been devoted to risk research. Sociologists in general have limited themselves to varying recognitions of a society at risk and have traced out the paths to disaster. The detailed research has yet to be undertaken. In Risk, now available in paperback, Niklas Luhmann develops a theoretical program for such research. His premise is that the concept of risk projects essential aspects of our description of the future onto the present. Risk is conceived as the possibility of triggering unexpected, unlikely, and detrimental consequences by means of a decision attributable to a decision maker.
The Cultural Industries
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Author : David Hesmondhalgh
language : en
Publisher: SAGE
Release Date : 2002-05-24
The Cultural Industries written by David Hesmondhalgh and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-24 with Social Science categories.
The Cultural Industries combines a political economy approach with the best aspects of cultural studies, sociology, communication studies and social theory to provide an overview of the key debates surrounding cultural production. The book: Considers both the entertainment and the information sectors Combines analysis of the contemporary scene with a long-range historical perspective Draws on an range of examples from North America, the UK, Europe and elsewhere
Young Citizens And New Media
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Author : Peter Dahlgren
language : en
Publisher: Routledge
Release Date : 2013-10-11
Young Citizens And New Media written by Peter Dahlgren and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-11 with Political Science categories.
This book integrates four distinct topics: young people, citizenship, new media, and learning processes. When taken together, these four topics merge to define an arena of social and research attention that has become compelling in recent years. The general international concern expressed of declining democratic engagement and the role of citizenship today becomes all the more acute when it turns to younger people. At the same time, there is growing attention being paid to the potential of new media – especially internet and mobile telephony – to play a role in facilitating newer forms of political participation. It is clear that many of the present manifestations of ‘new politics’ in the extra parliamentarian domain, not only make sophisticated use of such media, but are indeed highly dependent on them. With an impressive array of contributors, this book will appeal to those interested in a number of spheres, including media and cultural studies, political science, pedagogy, and sociology.
When The Facts Change
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Author : Tony Judt
language : en
Publisher: Random House
Release Date : 2015-10-01
When The Facts Change written by Tony Judt and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Political Science categories.
A great thinker's final testament: a characteristically wise and forthright collection of essays from the author of Postwar and Thinking the Twentieth Century that feels all the more potent and important in today’s political climate. Edited and introduced by Jennifer Homans. Tony Judt’s widow and fellow historian, Jennifer Homans, has gathered together important essays from the span of Judt’s career that chronicle both the evolution of his thought and the remarkable consistency of his passionate engagement and intellectual élan. Whether the subject is the scholarly poverty of the new social history, the willful blindness of French collective memory about what happened to the country’s Jews during World War II, or the moral challenge to Israel of the so-called Palestinian problem, the majesty of Tony Judt’s work lies in his combination of unsparing honesty, intellectual brilliance, and ethical clarity. When the Facts Change exemplifies the necessity of minding our history and not letting cheerful fictions suffice in its place. An emphatic demonstration of the power of a great historian to connect us more deeply to the world as it was, as it is, and as it should be, it is a fitting capstone to an extraordinary body of work.
Internet Memes And Society
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Author : Anastasia Denisova
language : en
Publisher: Routledge
Release Date : 2019-03-21
Internet Memes And Society written by Anastasia Denisova and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-21 with Political Science categories.
This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regional traits. It identifies and explains the roles that these viral texts play in Internet communication: cultural, social and political implications; significance for self-representation and identity formation; promotion of alternative opinion or trending interpretation; and subversive and resistant power in relation to professional media, propaganda, and traditional and digital political campaigning. It also offers unique comparative case studies of Internet memes in Russia and the United States.
Marketing To The Social Web
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-03
Marketing To The Social Web written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Business & Economics categories.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.