Internet Sport Co Marketing
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Internet Sport Co Marketing
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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2002
Internet Sport Co Marketing written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Marketing And Football
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Author : Michel Desbordes
language : en
Publisher: Routledge
Release Date : 2012-05-23
Marketing And Football written by Michel Desbordes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.
Fundamentals Of Sport Marketing
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Author : Brenda G. Pitts
language : en
Publisher:
Release Date : 2002
Fundamentals Of Sport Marketing written by Brenda G. Pitts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Spor- Pazarlama categories.
This Second Edition of 'Fundamentals of Sport Marketing' covers the theories fundamentals and practical applications of marketing to sport business. Like no other book in the field 'Fundamentals of Sport Marketing' introduces students to the diversity of sport business -- not merely professional and collegiate sport but sport marketing research companies sponsorship management companies sport goods manufacturers and retailers sports television companies web sport enterprise and sport tourism companies. Since the first edition was published students working in the industry report that they continue to use it and follow it as a handbook. The updated revised and expanded chapters in the 2nd Edition include new content case studies and material on the innovations in the sport marketing industry such as marketing via the Internet alternative sports and the global sport marketplace.
Sport Marketing
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Author : Paul Blakey
language : en
Publisher: Learning Matters
Release Date : 2011-05-05
Sport Marketing written by Paul Blakey and has been published by Learning Matters this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-05 with Sports & Recreation categories.
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Plunkett S Sports Industry Almanac Sports Industry Market Research Statistics Trends Leading Companies
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Author : Jack W. Plunkett
language : en
Publisher: Plunkett Research, Ltd.
Release Date : 2007-06
Plunkett S Sports Industry Almanac Sports Industry Market Research Statistics Trends Leading Companies written by Jack W. Plunkett and has been published by Plunkett Research, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06 with Business & Economics categories.
A market research guide to the business side of sports, teams, marketing and equipment - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes over 350 one page profiles of sports industry firms, companies and organizations.
An Analysis Of Internet Marketing In The Sport Industry
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Author : Matthew Taylor Brown
language : en
Publisher:
Release Date : 1999
An Analysis Of Internet Marketing In The Sport Industry written by Matthew Taylor Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Internet advertising categories.
Sports Media Marketing And Management Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-03-02
Sports Media Marketing And Management Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-02 with Business & Economics categories.
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Sports Marketing
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Author : Larry DeGaris
language : en
Publisher: Routledge
Release Date : 2015-02-11
Sports Marketing written by Larry DeGaris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Business & Economics categories.
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Sport Marketing
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Author : Bernard James Mullin
language : en
Publisher: Human Kinetics
Release Date : 2007
Sport Marketing written by Bernard James Mullin and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Sports categories.
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
The Ultimate Guide To Sports Marketing
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Author : Stedman Graham
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-05-11
The Ultimate Guide To Sports Marketing written by Stedman Graham and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-11 with Business & Economics categories.
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals