Intro To Marketing Automation
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Intro To Marketing Automation
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Author : Todd Kelsey
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-08-12
Intro To Marketing Automation written by Todd Kelsey and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-12 with categories.
Marketing automation is a top trend in digital marketing, and it has the potential to help any business connect with more customers when they visit your website. New systems such as Infusionsoft and Hubspot are bringing the power of marketing automation to more businesses, to help them run more efficiently, capture more leads, retain more customers, and generate more revenue. This book helps readers to progressively explore marketing automation at your own pace, so you can develop a good understanding and get a sense of related concepts and issues. There are helpful explanations in easy to understand language, hands on exercises, and real world perspective. Audience - Anyone interested in learning more about marketing automation - Small to medium size business owners who are ready to take their business to the next level - Local Service Providers (ex: lawyers, accountants, home improvement contractors) Features/Scope - Overview of affordable tools: Mailchimp, Infusionsoft, HubSpot - Hands-on tour through all the pieces of a basic marketing ecosystem - Interviews with industry perspective on a variety of related topics Ch1 - Intro: What the Heck is Marketing Automation? - General intro to marketing automation, high-level view of what an automated marketing campaigns look like, discussion of some of the basic "moving parts" of a simple marketing ecosystem: website, email list, ads, CRM. Ch2 - Tools of the Trade - Mailchimp - An introduction to MailChimp, a popular email list tool, and discussion of how gathering and managing contact information is the foundation for marketing automation. Ch3 - Tools of the Trade - Hubspot, Infusionsoft - Overview of two leading marketing automation tools, discussion of the concept of inbound marketing. Ch4 - Hands-On: Making a Basic Website - Opportunity to try making a website and blog, as a hands-on experience to help understand the basic building blocks of a simple marketing strategy. Ch5 - Hands-On: Starting an Email List - Opportunity to try creating an email list, using MailChimp. Ch6 - Hands On: Collecting Contact Info on Your Blog or Site - An exercise in putting some of the pieces together, such as adding a contact form to a blog, and discussion of the role of capturing customer information as part of marketing automation. Ch7 - Hands-On: Automating Customer Follow-Up - B2C - Step by step exploration of basic automation, to help you understand the basics, using MailChimp. Ch8 - Lead Nurturing with Infusionsoft - A closer look at how the popular tool Infusionsoft is used for marketing automation. Ch9 - Lead Nurturing with Hubspot - A closer look at Hubspot, another leading tool. Ch10 - Going Beyond Google Ads - Industry perspective from Bill Crawford, founder of Rainmaker Internet Marketing. Includes strategies for going beyond pay per click and getting the most out of your ad budget. Ch11 - Case Study - Brian Young of Home Painters Toronto - An excellent example of how a dedicated approach to marketing automation can transform your business and your life. Pros and cons, challenges, etc.
Marketing Automation For Dummies
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Author : Mathew Sweezey
language : en
Publisher: John Wiley & Sons
Release Date : 2014-04-14
Marketing Automation For Dummies written by Mathew Sweezey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-14 with Business & Economics categories.
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Your Marketing Automation Journey And Tales From The Real World
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Author : Brian Coles
language : en
Publisher: Brian Coles
Release Date :
Your Marketing Automation Journey And Tales From The Real World written by Brian Coles and has been published by Brian Coles this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
A new twist on how to get the best out of your Marketing Automation platform Don't settle for the traditional business books that will send you to sleep, reap the benefits from Brian's journeys around the world and his decade's worth of Marketing Automation experience, all in one book. This isn't just another book about marketing automation, it's also how marketing and you can thrive in your organisation.
Introduction To Marketing Automation
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Author : Carmelo Perkiss
language : en
Publisher:
Release Date : 2021-08-14
Introduction To Marketing Automation written by Carmelo Perkiss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-14 with categories.
This book will teach you the "Interest Driven" strategy to help you plan, build, and implement sales funnels that automatically mold to your subscribers, leads, and customers - allowing you to better relate and sell more. Inside, you'll learn: - Discover the 6 phases of the Macro Sales Funnel - You'll see the 3 major benefits of the Interest Driven Sales Funnel Strategy - It automatically allows people to self-segment - It's modular, ie. plug & play. Add new products and services to your system with ease! - Discover the "Main Series" and learn how it helps you build and maintain the relationship with your audience while simultaneously spreading awareness and gauging interest!
Marketing Automation Foundation
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Author : Brian Thomas
language : en
Publisher:
Release Date : 2017-05-14
Marketing Automation Foundation written by Brian Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-14 with categories.
Virtually every marketing process is being automated, from advertising campaigns to lead generation and customer engagement. Every click, page visit, comment, and social media platform people visit is tracked. Social media companies not only track everything we do online, but ultimately use that information - along with bots and artificial intelligence - to help companies actively seek and engage prospects.The days of "spray and pray" marketing are gone. Marketing automation tools, such as Customer Relationship Management (CRM) systems, email service providers, and automated social media advertising tools, are just the beginning. Many businesses have already started experimenting with artificial intelligence, as well as bots that carry on Twitter conversations that can be indistinguishable from a real person. Scraping software, which searches websites and social media for specific words and phrases, is also starting to emerge as a lead generation tool. If you are interested in digital marketing automation, Marketing Automation Foundation is the first step in your marketing automation journey. You'll start by learning about the technology that makes marketing automation possible. Then, you'll discover some of the automation tools that prominent social media channels use and where the future of marketing automation is heading. The goal is to present an introduction to marketing automation by describing the new tools and tactics for your digital marketing practice. This book is the first step in eliminating your unproductive marketing.
The Automationist
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Author : Chandan Kamal Sharma
language : en
Publisher: Notion Press
Release Date : 2021-08-02
The Automationist written by Chandan Kamal Sharma and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-02 with Business & Economics categories.
The time has come when you can connect with your digital customers one-to-one, doesn’t matter wherever he or she is. No more guesswork, no more uncertainty and no more technological stress. With more than 47% companies already implementing some type of business automation, it has now become important that you develop an understanding of how business automation is transforming the world and getting them closer to their customers. Marketing Automation is a sub-set of business automation and has already penetrated deep into business systems. But a lot of entrepreneurs and businesses are getting it wrong. This book also has a marketing automation framework that will help you with: • Getting started with a Marketing Automation process for your business. • Choosing the best tool that is suitable for your business without wasting your time and money. • Learning the factors to consider before implementing Marketing Automation. • Understanding the overall structure of how the Marketing Automation providers are adopting the marketing technology stack to get higher ROI. • If you are seeking a career, finding the right path to take towards building a successful career. This book is based on years of practical experience and is filled with insights to create a system that works by simplifying the technology for you.
Marketing Automation
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Author : Jeff LeSueur
language : en
Publisher: John Wiley & Sons
Release Date : 2007-08-31
Marketing Automation written by Jeff LeSueur and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-31 with Business & Economics categories.
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Marketing Automation Streamlining Your Campaigns And Workflows
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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2023-02-25
Marketing Automation Streamlining Your Campaigns And Workflows written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-25 with Business & Economics categories.
"Marketing Automation: Streamlining Your Campaigns and Workflows" is a groundbreaking book that delves into the realm of marketing automation and its potential to revolutionize businesses. Written by industry expert Jennifer Roberts, this book serves as a comprehensive guide for marketers looking to enhance their campaigns and streamline their workflows. Roberts explores the core concepts of marketing automation, providing practical strategies for implementing automated processes throughout the marketing funnel. From lead nurturing to personalized messaging, the book covers a wide range of topics that cater to both beginners and seasoned professionals. With clear and concise explanations, Roberts demystifies the complex world of automation platforms, enabling readers to harness the power of technology to their advantage. Real-life examples and case studies further illustrate the benefits of marketing automation, showcasing its ability to increase efficiency, drive conversions, and boost overall ROI. Whether you're a small business owner or a marketing executive in a large corporation, "Marketing Automation: Streamlining Your Campaigns and Workflows" equips you with the knowledge and tools necessary to transform your marketing efforts and stay ahead of the competition in today's digital landscape.
Marketing Automation Unleashed
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Author : Casey Cheshire
language : en
Publisher: Advantage Media Group
Release Date : 2020-01-14
Marketing Automation Unleashed written by Casey Cheshire and has been published by Advantage Media Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-14 with Business & Economics categories.
The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and its significant impact on how we do business today. Casey Cheshire employs nearly a decade of experience as a marketing leader and consultant, as well as his in-depth discussions with industry experts, to deliver a comprehensive tutorial on the wide array of strategies, techniques, tools, and uses of marketing automation. Cheshire explains in detail how to build a successful marketing automation campaign by following the "Cheshire Success Index," a ten-step program divided into four distinct phases: Foundational, Growth, Alignment, and Optimization. Each phase leads readers through a series of questions and strategies to aid them in setting up cutting-edge marketing campaigns that are as effective as they are efficient. Along the way you will discover ways to bridge the all-too-common gap between sales and marketing teams, tools to help you identify and engage your customer, new techniques for nurturing your customer, and how to test the effectiveness of your campaign as it progresses without the tedious headache of traditional methods. Marketing Automation Unleashed: The Strategic Path to B2B Growth is an easy-to-read guide through the changing terrain of the marketing world, one focused on the ultimate goal of generating revenue rather than simply bringing in lead.
Marketing Automation
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Author : Jonah C. Pardillo
language : en
Publisher: Society Publishing
Release Date : 2019-11
Marketing Automation written by Jonah C. Pardillo and has been published by Society Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11 with Business & Economics categories.
Marketing Automation gives the readers an introduction of marketing automation, the tools for the purpose of marketing automation and explains the various strategies for the purpose of such automation. Also discussed in the book is the role of content marketing in marketing automation, the methods for business development in this process, the impact of marketing automation on the businesses, the key challenges of such processes and the future of marketing automation. These topics take the readers through the very basics of marketing automation and explain all the aspects to them in detail.