Introducci N A La Inteligencia Artificial Aplicada Al Marketing
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Introducci N A La Inteligencia Artificial Aplicada Al Marketing Comm04
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Author :
language : es
Publisher:
Release Date : 2023
Introducci N A La Inteligencia Artificial Aplicada Al Marketing Comm04 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Introducci N A La Inteligencia Artificial Aplicada Al Marketing
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Author : Vilmar Alonso Ramírez Gil
language : es
Publisher:
Release Date : 2023
Introducci N A La Inteligencia Artificial Aplicada Al Marketing written by Vilmar Alonso Ramírez Gil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Inteligencia Artificial Para El Marketing
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Author : Eduardo Liberos Hoppe
language : es
Publisher: ESIC Editorial
Release Date : 2024-01-15
Inteligencia Artificial Para El Marketing written by Eduardo Liberos Hoppe and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-15 with Business & Economics categories.
El libro Inteligencia artificial para el marketing está dirigido a directivos de marketing, grandes corporaciones y gerentes de pymes y universitarios de los últimos años en las carreras de Administración y Dirección de Empresas, Marketing y Gestión Comercial. ¿Cómo aplicar IA en marketing? El lector aprenderá cómo se crea una IA, qué técnicas podemos utilizar en marketing y las herramientas y plataformas que mejor funcionan en marketing. Los autores han trabajado con 476 plataformas de IA, y en el libro se explican los mejores usos para las disciplinas del marketing: segmentación, investigación de mercados, posicionamiento, marketing de producto, política de precios, distribución, marketing de guerrillas, marketing digital, comercio electrónico, entre otras. El libro se divide en 7 capítulos, donde se tratan de una manera profunda todas las herramientas y técnicas que un directivo puede utilizar para poner en marcha un programa de IA en el área de marketing. También se enseña el funcionamiento de las nuevas plataformas y soluciones de IA en marketing, Los autores son profesionales de reconocido prestigio que han desarrollado sus carreras profesionales en grandes corporaciones españolas y americanas. Han sido galardonados con algunos de los premios más prestigiosos en el mundo de la comunicación y son profesores invitados de algunas de las mejores escuelas de negocios y universidades de España y Latinoamérica como ESIC, IE, IEDGE, IEB, EADA, INESDI, CESMA o la Universidad Panamericana. También son speakers habituales en congresos especializados del sector de la publicidad y universidades como la Universidad Complutense, Universidad Iberoamericana, ITESO o TEC-Monterrey. Índice Prólogos.- Introducción a la inteligencia artificial aplicada al marketing.- Análisis de datos.- Machine learning.- Usos de la inteligencia artificial en marketing.- Técnicas de inteligencia artificial para el marketing.- Prompts para chatbots.- Plataformas de la IA en marketing. Bibliografía.
Artificial Intelligence
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Author : Stuart Russell
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-10
Artificial Intelligence written by Stuart Russell and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-10 with categories.
Artificial Intelligence: A Modern Approach offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence. Number one in its field, this textbook is ideal for one or two-semester, undergraduate or graduate-level courses in Artificial Intelligence.
Business Intelligence For Dummies
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Author : Swain Scheps
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-04
Business Intelligence For Dummies written by Swain Scheps and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-04 with Computers categories.
You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.
The Rise Of The Network Society
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Author : Manuel Castells
language : en
Publisher: John Wiley & Sons
Release Date : 2011-08-24
The Rise Of The Network Society written by Manuel Castells and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-24 with Social Science categories.
This first book in Castells' groundbreaking trilogy, with a substantial new preface, highlights the economic and social dynamics of the information age and shows how the network society has now fully risen on a global scale. Groundbreaking volume on the impact of the age of information on all aspects of society Includes coverage of the influence of the internet and the net-economy Describes the accelerating pace of innovation and social transformation Based on research in the USA, Asia, Latin America, and Europe
Weapons Of Math Destruction
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Author : Cathy O'Neil
language : en
Publisher: Crown
Release Date : 2016-09-06
Weapons Of Math Destruction written by Cathy O'Neil and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-06 with Political Science categories.
NEW YORK TIMES BESTSELLER • A former Wall Street quant sounds the alarm on Big Data and the mathematical models that threaten to rip apart our social fabric—with a new afterword “A manual for the twenty-first-century citizen . . . relevant and urgent.”—Financial Times NATIONAL BOOK AWARD LONGLIST • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • The Boston Globe • Wired • Fortune • Kirkus Reviews • The Guardian • Nature • On Point We live in the age of the algorithm. Increasingly, the decisions that affect our lives—where we go to school, whether we can get a job or a loan, how much we pay for health insurance—are being made not by humans, but by machines. In theory, this should lead to greater fairness: Everyone is judged according to the same rules. But as mathematician and data scientist Cathy O’Neil reveals, the mathematical models being used today are unregulated and uncontestable, even when they’re wrong. Most troubling, they reinforce discrimination—propping up the lucky, punishing the downtrodden, and undermining our democracy in the process. Welcome to the dark side of Big Data.
Intelligent Human Computer Interaction
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Author : Anupam Basu
language : en
Publisher: Springer
Release Date : 2017-01-20
Intelligent Human Computer Interaction written by Anupam Basu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-20 with Computers categories.
This book constitutes the proceedings of the 8th International Conference on Intelligent Human Computer Interaction, IHCI 2016, held in Pilani, India, in December 2016. The 22 regular papers and 3 abstracts of invited talks included in this volume were carefully reviewed and selected from 115 initial submissions. They deal with intelligent interfaces; brain machine interaction; HCI applications and technology; and interface and systems.
Daniel Goleman Omnibus
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Author : Daniel Goleman
language : en
Publisher: Bloomsbury Publishing
Release Date : 2004
Daniel Goleman Omnibus written by Daniel Goleman and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Emotional intelligence categories.
Emotional Intelligence Does IQ define our destiny? Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play a major role in thought, decision making and individual success. Self-awareness, impulse control, persistence, motivation, empathy and social deftness are all qualities that mark people who excel: whose relationships flourish, who are stars in the workplace. With new insights into the brain architecture underlying emotion and rationality, Goleman shows precisely how emotional intelligence can be nurtured and strengthened in all of us. Working with Emotional Intelligence Do you want to be more successful at work? Do you want to improve your chances of promotion? Do you want to get on better with your colleagues? Daniel Goleman draws on unparalleled access to business leaders around the world and the thorough research that is his trademark. He demonstrates that emotional intelligence at work matters twice as much as cognitive abilities such as IQ or technical expertise in this inspiring sequel.
Big Data In Education
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Author : Ben Williamson
language : en
Publisher: SAGE
Release Date : 2017-07-24
Big Data In Education written by Ben Williamson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-24 with Education categories.
Big data has the power to transform education and educational research. Governments, researchers and commercial companies are only beginning to understand the potential that big data offers in informing policy ideas, contributing to the development of new educational tools and innovative ways of conducting research. This cutting-edge overview explores the current state-of-play, looking at big data and the related topic of computer code to examine the implications for education and schooling for today and the near future. Key topics include: · The role of learning analytics and educational data science in schools · A critical appreciation of code, algorithms and infrastructures · The rise of ‘cognitive classrooms’, and the practical application of computational algorithms to learning environments · Important digital research methods issues for researchers This is essential reading for anyone studying or working in today′s education environment!