Introducci N Al Marketing Estrat Gico
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Introducci N Al Marketing Estrat Gico
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Author : Manuel Villacorta Tilve
language : es
Publisher: Manuel Villacorta Tilve
Release Date : 2010
Introducci N Al Marketing Estrat Gico written by Manuel Villacorta Tilve and has been published by Manuel Villacorta Tilve this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
"Con esta obra, el autor pretende desarrollar una sencilla guía para aquellas personas que por diversas razones han de trabajar o realizar alguna actividad relacionada con el marketing. En este sentido, el lector no encontrará un tratado exhaustivo sobre mercadotecnia, sino un manual práctico y generalista con un doble objetivo. Por una parte facilitar de una manera sucinta a quienes se adentran por vez primera en este apasionante mundo, la comprensión de los principales conceptos y herramientas de análisis de la disciplina. Por otra, condensar dichos conceptos y herramientas en un único espacio, de manera tal que los interesados puedan acceder rápidamente a los mismos, y disponer de una base para consultar fuentes de información más concretas y desarrolladas."--Contratapa.
Managing By Values
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Author : S. Dolan
language : en
Publisher: Springer
Release Date : 2006-07-28
Managing By Values written by S. Dolan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-28 with Business & Economics categories.
This book develops a new framework, Management by Values (MBV), for strategic and competitive advantage. Through its step-by-step guide to implementation, it serves as a necessary strategic leadership tool whose practical application will mine market potential through its relevance to individual organizational members.
Market Your Way To Growth
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-26
Market Your Way To Growth written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-26 with Business & Economics categories.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
The 100 Best Business Books Of All Time
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Author : Jack Covert
language : en
Publisher: Penguin
Release Date : 2016-08-02
The 100 Best Business Books Of All Time written by Jack Covert and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-02 with Business & Economics categories.
Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
Strategic Marketing Planning
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Author : Richard M.S. Wilson
language : en
Publisher: Routledge
Release Date : 2010-05-04
Strategic Marketing Planning written by Richard M.S. Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-04 with Business & Economics categories.
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
The Oxford Handbook Of Strategy
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Author : David Faulkner
language : en
Publisher: Oxford University Press
Release Date : 2003-02-13
The Oxford Handbook Of Strategy written by David Faulkner and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-13 with Business & Economics categories.
This two-volume handbook presents an authoritative and up-to-date analysis of how thinking on strategy has evolved and what are the likely developments in the near future. All the contributors are experts in their area, and bring to the topic an understanding informed by many years' experience of research, teaching, and practice. Volume One focuses on two major areas: first, the various different approaches to strategy, and secondly, the development of competitive or business unit strategy, where the pursuit of sustainable competitive advantage is the key objective.
Knowledge Innovation And Sustainable Development In Organizations
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Author : Marta Peris-Ortiz
language : en
Publisher: Springer
Release Date : 2018-07-16
Knowledge Innovation And Sustainable Development In Organizations written by Marta Peris-Ortiz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-16 with Business & Economics categories.
This volume explores the ways in which knowledge and innovation impact business and economic sustainability, offering a wide-ranging and richly illustrated study of knowledge, innovation and sustainability of organizations from a dynamic capabilities perspective. In organizational theory, dynamic capability is defined as an organization’s ability to react and adapt adequately and rapidly to external change. In today’s global economy, pursuing sustainable strategies and practices is critical to organizational success. Complying with externally and internally imposed sustainability targets might initially appear as a restriction for organizations; however, they can be transformed into a new set of opportunities. This means that the classic ways in which management absorbs the experiences associated with evolving conditions, organizational frameworks and markets must be reconsidered in light of the preservation of the technological, environmental and social ecosystems. Featuring research and case studies from sectors such as NGOs, SMEs, education and agriculture, this book offers students, academics, practitioners and policymakers a multi-faceted understanding of how and why knowledge, innovation and sustainability are intricately linked—and offers insight into best practices that balance organizational and societal needs.
Bad Vibes
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Author : Alberto Fuguet
language : en
Publisher: St Martins Press
Release Date : 1997
Bad Vibes written by Alberto Fuguet and has been published by St Martins Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Fiction categories.
A privileged teenager in Santiago, Chile, Matias seems oblivious to the benefits of being a member of the wealthy class, but underneath Matias's apathy lies an emotional turmoil that comes out as he grows up and becomes father to a child.
Co Opetition
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Author : Adam M. Brandenburger
language : en
Publisher: Crown Currency
Release Date : 1997-12-29
Co Opetition written by Adam M. Brandenburger and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-29 with Business & Economics categories.
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Strategic Management
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Author : Fred R. David
language : en
Publisher: Prentice Hall
Release Date : 2009
Strategic Management written by Fred R. David and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business planning categories.
KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.