Introducing Skincare By La Prairie To The Swedish Market
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Introducing Skincare By La Prairie To The Swedish Market
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Author : Charlotte Brodtkorb
language : en
Publisher:
Release Date : 2018-11-08
Introducing Skincare By La Prairie To The Swedish Market written by Charlotte Brodtkorb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-08 with categories.
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, European Business School London / Regent's College, course: MGT6B2 - Luxury Brand Management and Interantional Events, language: English, abstract: This report analyses the skincare brand La Prairie based on theoretical concepts around luxury brand management. It also features a brief analysis of Sweden's potential as a market for luxury goods and proposes a launch strategy for the brand's skincare products in this market. As it is practically impossible to be the only supplier of certain product category in today's globalised market place, this definition emphasises the importance of creating a unique position for the luxury brand that makes consumers perceive it as incomparable to potential competitors. With regards to portraying an image of superiority in terms of scarcity, sophistication and good taste, Kapferer and Bastien introduce the "Anti-Laws of Marketing" to be followed in luxury branding, which mainly aim at building and maintain the brand's equity by evoking impressions of the brand's offerings being highly exclusive and desirable. By following the majority of these anti-laws, superpremium beauty brand La Prairie has managed to establish itself in a position that implies superiority across many international markets. Taking into account the importance ascribed to a strong global presence by Chevalier and Mazzalovo in terms of the "radiance" aspect of brand equity, it seems curious that the brand has not yet launched in Sweden's lifestyle and tourism hub Stockholm. The city boasts two high-end department stores (NK and Ahléns) which would be fitting locations for the brand's store-in-store concept.
Anti Ageing Medicine
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Author : Astrid Stuckelberger
language : en
Publisher: vdf Hochschulverlag AG
Release Date : 2008
Anti Ageing Medicine written by Astrid Stuckelberger and has been published by vdf Hochschulverlag AG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Aging categories.
The 21st century technological development is revolutionizing medicine and health care, bringing new hopes to human suffering by offering cures and treatments which were unthinkable a few decades ago. This is where anti-ageing medicine finds its niche. Anti-ageing medicine aims at slowing, arresting, and reversing phenomena associated with ageing by merging biotechnological innovation and engineered solutions. Ideally, by means of the newest medical technology, the "body machinery" should be kept fit and at peak performance all life long. Early detection of age-related dysfunction should thus be "fixed" at any age with interventions such as metabolic fine tuning, enhancement, regeneration, restoration or replacement of "body parts" (i.e. organs, skin, bone or muscle). It covers a vast array of domains: from cell therapy to pharmaceutical interventions, from bio-surgery to aesthetic surgery, from human enhancement to fortified food, from smart housing and robots to toxic-free environments. Anti-ageing medicine holds promises but also significant risks and safety issues which are addressesd in this book. It presents the latest scientific evidence on what works or does not work. It also provides public policy recommendations to ensure the protection of consumers and their rights while encouraging research and development. This book is intended for academics, health professionals, business persons, consumers and policy-makers interested in the latest evidence and ethical issues about anti-ageing medicine.
Engaged Fatherhood For Men Families And Gender Equality
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Author : Marc Grau Grau
language : en
Publisher: Springer Nature
Release Date : 2022
Engaged Fatherhood For Men Families And Gender Equality written by Marc Grau Grau and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Culture categories.
This aim of this open access book is to launch an international, cross-disciplinary conversation on fatherhood engagement. By integrating perspective from three sectors -- Health, Social Policy, and Work in Organizations -- the book offers a novel perspective on the benefits of engaged fatherhood for men, for families, and for gender equality. The chapters are crafted to engaged broad audiences, including policy makers and organizational leaders, healthcare practitioners and fellow scholars, as well as families and their loved ones.
Consumer Behavior And Marketing Strategy
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Author : J. Paul Peter
language : en
Publisher: Irwin Professional Publishing
Release Date : 1996
Consumer Behavior And Marketing Strategy written by J. Paul Peter and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Ethics For The Information Age
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Author : Michael Jay Quinn
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 2006
Ethics For The Information Age written by Michael Jay Quinn and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Computers categories.
Widely praised for its balanced treatment of computer ethics, Ethics for the Information Age offers a modern presentation of the moral controversies surrounding information technology. Topics such as privacy and intellectual property are explored through multiple ethical theories, encouraging readers to think critically about these issues and to make their own ethical decisions.
Women Want More
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Author : Michael J. Silverstein
language : en
Publisher: Harper Collins
Release Date : 2009-09-08
Women Want More written by Michael J. Silverstein and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-08 with Business & Economics categories.
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
Face Paint
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Author : Lisa Eldridge
language : en
Publisher: Abrams
Release Date : 2015-10-13
Face Paint written by Lisa Eldridge and has been published by Abrams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-13 with Health & Fitness categories.
The “exquisite and richly illustrated” New York Times bestseller from the renowned makeup artist, “a retrospective written for all women, everywhere” (Vogue France). Makeup, as we know it, has only been commercially available in the last 100 years, but applying decoration to the face and body may be one of the oldest global social practices. In Face Paint, Lisa Eldridge reveals the entire history of the art form, from Egyptian and Classical times up through the Victorian age and golden era of Hollywood, and also surveys the cutting-edge makeup science of today and tomorrow. Face Paint explores the practical and idiosyncratic reasons behind makeup’s use, the actual materials employed over generations, and the glamorous icons that people emulate, it is also a social history of women and the ways in which we can understand their lives through the prism and impact of makeup. “Makeup artist and Lancome global creative director Lisa Eldridge drops serious knowledge in Face Paint, her book on the history of beautifying.” —Marie Claire “Clear your coffee table and turn off YouTube—Lisa Eldridge’s book is a must read.” —Teen Vogue “The book is not only rich with history but also with a series of paintings, sketches and photographs in an intense array of colors, selected by the make-up artist herself in the most aesthetically pleasing universal statement to women you’ll ever see.” —Vogue France “Face Paint delves into the history of makeup, with glossy pictures to match . . . the book’s cover is striking.” —New York Post
Colour Coded
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Author : Constance Backhouse
language : en
Publisher: University of Toronto Press
Release Date : 1999-11-20
Colour Coded written by Constance Backhouse and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-20 with Social Science categories.
Historically Canadians have considered themselves to be more or less free of racial prejudice. Although this conception has been challenged in recent years, it has not been completely dispelled. In Colour-Coded, Constance Backhouse illustrates the tenacious hold that white supremacy had on our legal system in the first half of this century, and underscores the damaging legacy of inequality that continues today. Backhouse presents detailed narratives of six court cases, each giving evidence of blatant racism created and enforced through law. The cases focus on Aboriginal, Inuit, Chinese-Canadian, and African-Canadian individuals, taking us from the criminal prosecution of traditional Aboriginal dance to the trial of members of the 'Ku Klux Klan of Kanada.' From thousands of possibilities, Backhouse has selected studies that constitute central moments in the legal history of race in Canada. Her selection also considers a wide range of legal forums, including administrative rulings by municipal councils, criminal trials before police magistrates, and criminal and civil cases heard by the highest courts in the provinces and by the Supreme Court of Canada. The extensive and detailed documentation presented here leaves no doubt that the Canadian legal system played a dominant role in creating and preserving racial discrimination. A central message of this book is that racism is deeply embedded in Canadian history despite Canada's reputation as a raceless society. Winner of the Joseph Brant Award, presented by the Ontario Historical Society
Culture Clash
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Author : Jean Donaldson
language : en
Publisher: Dogwise Publishing
Release Date : 2013-06-01
Culture Clash written by Jean Donaldson and has been published by Dogwise Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-01 with Dogs categories.
The most thought provoking book ever written on dog behavior and training Generations of dogs have been labeled training-lemons for requiring actual motivation when all along they were perfectly normal. Numerous other completely and utterly normal dogs have been branded as canine misfits simply because they grew up to act like dogs. Barking, chewing, sniffing, licking, jumping up and occasionally, (just like people), having arguments, is as normal and natural for dogs as wagging tails and burying bones. However, all dogs need to be taught how to modify their normal and natural behaviors to adjust to human culture. Sadly, all to often, when the dog's way of life conflicts with human rules and standards, many dogs are discarded and summarily put to death. That's quite the Culture Clash. Simply, the best dog book I have ever read! The Culture Clash is utterly unique, fascinating to the extreme and literally overflowing with oodles of useful, how-to information. Jean Donaldson's refreshing new perspective on the relationship between people and dogs had redefined the state of the art of dog-friendly dog training. Dr. Ian Dunbar, Founder of the Association of Pet Dog Trainers
The Made In Germany Champion Brands
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Author : Ugesh A. Joseph
language : en
Publisher: Routledge
Release Date : 2016-03-09
The Made In Germany Champion Brands written by Ugesh A. Joseph and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-09 with Business & Economics categories.
Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.