Introduction To Communication Theory Practice
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Introduction To Communication Theory And Practice
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Author : Kenneth E. Andersen
language : en
Publisher:
Release Date : 1972
Introduction To Communication Theory And Practice written by Kenneth E. Andersen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Communication categories.
Using Communication Theory
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Author : Sven Windahl
language : en
Publisher: SAGE
Release Date : 1992-01-09
Using Communication Theory written by Sven Windahl and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-09 with Language Arts & Disciplines categories.
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Health Communication
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Author : Renata Schiavo
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-11
Health Communication written by Renata Schiavo and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11 with Medical categories.
Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
The Process Of Communication
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Author : David Kenneth Berlo
language : en
Publisher:
Release Date : 1960
The Process Of Communication written by David Kenneth Berlo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Communication categories.
Science Communication In Theory And Practice
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Author : Sue Stocklmayer
language : en
Publisher: Springer Science & Business Media
Release Date : 2001-12-31
Science Communication In Theory And Practice written by Sue Stocklmayer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-31 with Education categories.
This book provides an overview of the theory and practice of science communication. It deals with modes of informal communication such as science centres, television programs, and journalism and the research that informs practitioners about the effectiveness of their programs. It aims to meet the needs of those studying science communication and will form a readily accessible source of expertise for communicators.
Introduction To Communication Systems
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Author : Upamanyu Madhow
language : en
Publisher: Cambridge University Press
Release Date : 2014-11-24
Introduction To Communication Systems written by Upamanyu Madhow and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-24 with Technology & Engineering categories.
An accessible undergraduate textbook introducing key fundamental principles behind modern communication systems, supported by exercises, software problems and lab exercises.
Communication Theory
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Author : David Holmes
language : en
Publisher: SAGE
Release Date : 2005-03-15
Communication Theory written by David Holmes and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-15 with Language Arts & Disciplines categories.
`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can′ - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age′ of broadcast with the `second media age′ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.
Strategic Communication Theory And Practice
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Author : Carl H. Botan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-12-18
Strategic Communication Theory And Practice written by Carl H. Botan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-18 with Language Arts & Disciplines categories.
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Applying Communication Theory For Professional Life
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Author : Marianne Dainton
language : en
Publisher: SAGE Publications
Release Date : 2018-01-08
Applying Communication Theory For Professional Life written by Marianne Dainton and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-08 with Language Arts & Disciplines categories.
Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Interpersonal Communication
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Author : Denise Solomon
language : en
Publisher: Routledge
Release Date : 2022-03-16
Interpersonal Communication written by Denise Solomon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-16 with Psychology categories.
This fully revised text demystifies interpersonal communication skills by bringing the latest research together with practical guidance that prepares students to discern key communication dynamics and communicate more effectively in all areas of their lives. The new edition draws on current theory and research to guide students through the foundations of the discipline, recent developments in scientific research, and tips for improving their own interpersonal communication skills. In addition, readers will find: Expanded coverage of technology and computer-mediated communication, including explicit examples of what interpersonal communication looks like online. Invitations to engage with elaborated descriptions of theories and related resources on the companion website whenever prominent theories of interpersonal communication are mentioned in the text. A commitment to gender inclusive language and topics, as well as a new feature, "IDEA: Inclusion, Diversity, Equity, and Access," that invites students to consider ways to address exclusion and inequity in interpersonal communication. The fully revamped companion website includes updates across all resources, additional videos, self-quizzes for students, and all-new instructor resources, which can be accessed at www.routledge.com/cw/solomon. Also new to the companion website for this edition are links to essays and videos featuring the work that students in the Communication Studies program at the California State Prison, Los Angeles County, produced in response to self-reflection prompts in the first edition. These materials provide insight into facets of interpersonal communication in these students’ lives, and they offer a broad range of rich life experiences. Interpersonal Communication: Putting Theory into Practice, Second Edition is ideal for undergraduate students in courses on interpersonal communication and communication skills.