Involvement Messung Eines Phantoms
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Involvement Messung Eines Phantoms
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Author : Alexandra Zaugg
language : de
Publisher: GRIN Verlag
Release Date : 2007
Involvement Messung Eines Phantoms written by Alexandra Zaugg and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 6 (Schweiz), Universit t Bern (Institut f r Marketing und Unternehmungsf hrung), Veranstaltung: Lizentiatskolloquium, Sprache: Deutsch, Abstract: Involvement ist eine wesentliche Determinante des Kaufverhaltens. Je nach Art und H he des Involvements verh lt sich ein Konsument sehr unterschiedlich und reagiert anders auf Marketingmassnahmen. Um effektive, ad quate Marketingmassnahmen mit einer vern nftigen Kosten-Nutzen-Relation zu treffen und den Konsumenten zum Kauf des eigenen Produkts zu berzeugen, ist es f r ein Unternehmen wichtig zu wissen, welches Kauf- und Informationsverhalten ein Durchschnittskonsument der Zielgruppe(n) aufweist. Zum Beispiel beeinflusst Werbung die Einstellung bei Personen mit hohem Involvement vor allem durch die Qualit t der Argumente in der Werbebotschaft. Hingegen pr gt bei tiefem Involvement die Vertrauenw rdigkeit der Quelle die Einstellung. Involvement ist ein vielschichtiges, hypothetisches Konstrukt, entsprechend sind in der Literatur zahlreiche Vorschl ge zur Definition und Messung von Involvement zu finden. Es ist schwierig zu entscheiden, welche Operationalisierung valid und f r die Problemstellung geeignet ist. Forschende sind sich beim Konstrukt Involvement nur ber eines einig: N mlich dass es keinen Konsens gibt. Die vorliegende Arbeit erl utert das Konstrukt Involvement basierend auf den Arbeiten von Kapferer / Laurent (1985) und Zaichkowsky. Auch die verschiedene M glichkeiten zur Operationalisierung werden aufzeigt. Weiter werden problematische Aspekte der Operationalisierung diskutiert.
Cumulated Index Medicus
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Author :
language : en
Publisher:
Release Date : 1990
Cumulated Index Medicus written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Medicine categories.
High Altitude Physiology And Medicine
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Author : W. Brendel
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
High Altitude Physiology And Medicine written by W. Brendel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Medical categories.
High altitude physiology and medicine has again become important. The excep tional achievements of mountaineers who have climbed nearly all peaks over 8,000 m without breathing equipment raise the question of maximal adaptation ca pacity of man to low oxygen pressures. More importantly, the increase in tourism in the Andes and the Himalayas brings over 10,000 people to sites at altitudes above 4,000 and 5,000 m each year. At such heights several kinds of high alti tude diseases are likely to occur, and these complications require detailed medical investigations. Medical authorities need to inform both mountaineers and tourists as to how great a physical burden can be taken in the mountain environment without risk to health. Physicians need to know what kind of prophylaxis is to be employed at high altitudes to prevent the development of diseases and what therapeutic measures should be used once high altitude diseases have occurred. Moreover, the physical condition of the indigenous population living at higher altitudes such as the Andes and the Himalayas, who are exposed continuously to the stress of high altitude, requires our attention. We have become familiar with symptoms characteristic of chronic high-altitude disease: under special conditions this popu lation has a tendency to develop pulmonary hypertension, which is associated with pulmonary edema, pulmonary congestion, and right heart failure.
Acta Radiologica
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Author :
language : en
Publisher:
Release Date : 1971
Acta Radiologica written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Cancer categories.
Phenomenology Of Anxiety
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Author : Stefano Micali
language : en
Publisher: Springer Nature
Release Date : 2022-03-30
Phenomenology Of Anxiety written by Stefano Micali and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-30 with Philosophy categories.
This volume offers a thorough description of anxiety from a phenomenological perspective. Building on Bakhtin’s insights, the author develops the method of “phenomenological polyphony,” which can do justice to the essential ambiguity of anxiety. In this polyphony, the voices of Kierkegaard, Husserl, Freud, Blumenberg, Heidegger, Sartre, Adorno, Derrida and Levinas are particularly recognizable. The book explores new perspectives on the complex relation between anxiety, fear, and trauma with reference to different disciplines, from art history to cultural anthropology, from psychopathology to theology, from literature to political philosophy. When is anxiety justified? When does anxiety cease to function as an effective and reasonable signal preventing imminent threats, and when does it become an invasive projection of our own ghosts? This volume presents a deep philosophical inquiry into the affective phenomenon that can both protect us from danger and be a danger in itself. Moreover, the author explores the relevance of anxiety in the context of philosophical anthropology. In various theoretical frameworks, the difference between anxiety and fear serves as a criterion for distinguishing human beings from animals in particular. Accordingly, research on anxiety is crucial for defining human nature as such. The analysis presented in this volume shows how an alteration of the dimensions of embodiment, time-consciousness, and phantasy takes place in anxiety. Furthermore, the author elaborates on new categories for understanding of anxiety, such as quasi-intentional imaginative anticipation, which eludes the traditional differentiation between perception and imagination. The work culminates in a phenomenological analysis of five essential traits of anxiety: 1. its quasi-intentional imaginative anticipation; 2. its negative inspiration; 3. the recurrence of bodily manifestations; 4. the interlocution with an alien power; 5. its negative teleology.
Cultural Techniques
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Author : Bernhard Siegert
language : en
Publisher: Fordham Univ Press
Release Date : 2015-05-01
Cultural Techniques written by Bernhard Siegert and has been published by Fordham Univ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-01 with Social Science categories.
In a crucial shift within posthumanistic media studies, Bernhard Siegert dissolves the concept of media into a network of operations that reproduce, displace, process, and reflect the distinctions fundamental for a given culture. Cultural Techniques aims to forget our traditional understanding of media so as to redefine the concept through something more fundamental than the empiricist study of a medium’s individual or collective uses or of its cultural semantics or aesthetics. Rather, Siegert seeks to relocate media and culture on a level where the distinctions between object and performance, matter and form, human and nonhuman, sign and channel, the symbolic and the real are still in the process of becoming. The result is to turn ontology into a domain of all that is meant in German by the word Kultur. Cultural techniques comprise not only self-referential symbolic practices like reading, writing, counting, or image-making. The analysis of artifacts as cultural techniques emphasizes their ontological status as “in-betweens,” shifting from firstorder to second-order techniques, from the technical to the artistic, from object to sign, from the natural to the cultural, from the operational to the representational. Cultural Techniques ranges from seafaring, drafting, and eating to the production of the sign-signaldistinction in old and new media, to the reproduction of anthropological difference, to the study of trompe-l’oeils, grids, registers, and doors. Throughout, Siegert addresses fundamental questions of how ontological distinctions can be replaced by chains of operations that process those alleged ontological distinctions within the ontic. Grounding posthumanist theory both historically and technically, this book opens up a crucial dialogue between new German media theory and American postcybernetic discourses.
Improving Drug Safety A Joint Responsibility
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Author : Rolf Dinkel
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-07
Improving Drug Safety A Joint Responsibility written by Rolf Dinkel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Medical categories.
As the focus on pharmaceuticals has broadened from concern for their cost and effectiveness to their real and potential risks and benefits, a critical question has been raised: whose responsibility is it to improve drug safety? In April 1990, this question became the theme for a conference at Wolfsberg, Switzerland, near the shores of Lake Constance. Called an "international dialogue conference" by its organizers, the meeting brought together leaders from the pharmaceutical industry, regulatory authorities, academia, medicine, consumer organizations and the media. Opening addresses were given by representatives of the Council for International Organizations of Medical Sciences (CIOMS), the International Federation of Pharmaceutical Manufacturers Associations (IFPMA), the Swiss International Pharmaceutical Agency, and the RAD-AR Consortium. This book documents the papers presented and discussions held at this conference, which took the topic of risks and benefits of drug therapy one step further to responsibility. It includes a rich menu of issues for those who care about the evaluation of drug therapy, the ethics behind it, the expectations of the patient, and the role of traditional and nontraditional drug safety communica tions. The ideas expressed here come from different parts of the world but relate to common drug safety problems, observations, and scientific assessments; they provide insights into innovative approaches, cautious changes, and desired actions. The papers in this volume are broadly divided into conceptual perspectives (ethics, how the knowledge about drug risks and benefits is generated and appraised, the expectations in drug safety) and operational perspectives (communication, discussion, and action).
Interventional Ultrasound
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Author : Hans Henrik Holm
language : en
Publisher: Springer
Release Date : 2013-11-11
Interventional Ultrasound written by Hans Henrik Holm and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Medical categories.
Modern sonography makes possible the detection of small and subtle changes in the normal echo pattern. These may represent significant pathological changes which can not al ways be fully revealed by the echo pattern alone. There is, therefore, an increasing need for the supplement of the ultra sonically guided percutaneous puncture, which can be per formed with great accuracy and with virtually no risk. Also, ultrasonically guided puncture has proven invaluable for a wide variety of therapeutic purposes. The first percutaneous puncture guided by ultrasonic scanning using a specifically designed transducer was per formed in 1969 at the ultrasonic laboratory in Gentofte, now Herlev, Hospital, Copenhagen. The idea was based on a punc ture transducer described and used by Kratochwill for punc ture under the guidance of the ultrasonic A-presentation tech nique. The development in the field formed the basis of the First International Conference on Ultrasonically Guided Puncture at Herlev Hospital in 1978 sponsored by The Danish Society of Diagnostic Ultrasound. The knowledge and experience of the speakers at that conference was compiled in the book "Ultrasonically Guided Puncture Technique" published in 1980. Since then the Society has sponsored a conference at the same place in 1980 and 1983, the latest conference being termed "Third International Conference on lnterventional Ultrasound".
New Work Leistungskultur Und Performance Messung
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Author : Doris Dull
language : de
Publisher: Schäffer-Poeschel
Release Date : 2024-05-16
New Work Leistungskultur Und Performance Messung written by Doris Dull and has been published by Schäffer-Poeschel this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-16 with Business & Economics categories.
Brauchen wir in Zeiten von New Work eine neue Leistungskultur? Ist es im Spannungsfeld von 4-Tage-Woche, dem Wunsch nach mehr Freizeit und massivem Fachkräftemangel noch opportun über Leistung zu reden? Die Autorin hinterfragt die aktuelle Leistungskultur und ihre Performance-Managementsysteme, die versucht, mit KPIs, Dashboards, Scorecards, OKRs, Metrics und den vielfach unrealistischen Zielvorgaben, die Mitarbeitenden zu noch mehr Leistung anzuregen. Brauchen Unternehmen tatsächlich Spitzen- oder Bestleistung? Nach Auffassung der Autorin ist der »Tipping Point« erreicht. Leistung muss neu gedacht werden und so auch neue Messkriterien gefunden werden. Was bewegt die Menschen in der Organisation, damit sie Lust auf Leistung haben? Sind tatsächlich Purpose, Freiheit, Selbstbestimmtheit oder der Bürohund, die neuen Performance-Booster? Ein Buch für alle, die Personalverantwortung tragen, sich mit dem Begriff Mitarbeiterleistung auseinandersetzen und Leistung neu vom Ende her denken. Mit direkt umsetzbaren Handlungsempfehlungen.
Statistical Atlases And Computational Models Of The Heart Multi Sequence Cmr Segmentation Crt Epiggy And Lv Full Quantification Challenges
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Author : Mihaela Pop
language : en
Publisher: Springer Nature
Release Date : 2020-01-22
Statistical Atlases And Computational Models Of The Heart Multi Sequence Cmr Segmentation Crt Epiggy And Lv Full Quantification Challenges written by Mihaela Pop and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-22 with Computers categories.
This book constitutes the thoroughly refereed post-workshop proceedings of the 10th International Workshop on Statistical Atlases and Computational Models of the Heart: Atrial Segmentation and LV Quantification Challenges, STACOM 2019, held in conjunction with MICCAI 2019, in Shenzhen, China, in October 2019. The 42 revised full workshop papers were carefully reviewed and selected from 76 submissions. The topics of the workshop included: cardiac imaging and image processing, machine learning applied to cardiac imaging and image analysis, atlas construction, statistical modelling of cardiac function across different patient populations, cardiac computational physiology, model customization, atlas based functional analysis, ontological schemata for data and results, integrated functional and structural analyses, as well as the pre-clinical and clinical applicability of these methods.