Is Your Advertising Budget Wasted
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Is Your Advertising Budget Wasted How To Measure Advertising Effectiveness
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Author : Ian Law
language : en
Publisher:
Release Date : 1986
Is Your Advertising Budget Wasted How To Measure Advertising Effectiveness written by Ian Law and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.
Is Your Advertising Budget Wasted
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Author : Ian Law
language : en
Publisher:
Release Date : 1986
Is Your Advertising Budget Wasted written by Ian Law and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Advertising categories.
How Your Business Is Wasting 50 Of Its Marketing Budget And How To Fix It
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Author : Louis-Charles Gendron
language : en
Publisher:
Release Date : 2019-03-25
How Your Business Is Wasting 50 Of Its Marketing Budget And How To Fix It written by Louis-Charles Gendron and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-25 with categories.
In this booklet, you will be taught how your business is probably wasting a lot of its marketing budget. The way of advertising is not the same as it used to be 20 years ago. You and your business need to evolve with the help of another advertising technic. In this booklet, I show you exactly what do to and how to do it.
Z E R O
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Author : Joseph Jaffe
language : en
Publisher: John Wiley & Sons
Release Date : 2013-10-11
Z E R O written by Joseph Jaffe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-11 with Business & Economics categories.
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets
What Sticks
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Author : Rex Briggs
language : en
Publisher: Kaplan Publishing
Release Date : 2006-09-01
What Sticks written by Rex Briggs and has been published by Kaplan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-01 with Business & Economics categories.
What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits. What Sticks uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter & Gamble, Johnson & Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds. Marketers cannot ignore the findings or the solutions revealed in What Sticks, such as: * Why 47% of the advertising campaigns studied didn’t work and what you can do to guarantee yours does * How to spend the same advertising budget, but get better results * How to get your CFO and CEO to eagerly increase your marketing & advertising budget * How to forecast next year’s advertising budget (Hint: It’s not by using last year’s spending!) * How to immediately fix your advertising by applying these principles and real nuggets of wisdom Revitalize your advertising and join the new marketing revolution at www.whatsticks.NET
The Wasted Half
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Author : John F. Davis
language : en
Publisher: iUniverse
Release Date : 2001-05-29
The Wasted Half written by John F. Davis and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-29 with Business & Economics categories.
¥ Tips on major advertising pitfalls. ¥ How to judge advertising creative. ¥ Do you really need an agency? ¥ How branding works and why. ¥ How mega-agencies stifle ideas.
How To Protect Your Bottom Line From Your Advertising Agency
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Author : John Oldfield
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2012-03-01
How To Protect Your Bottom Line From Your Advertising Agency written by John Oldfield and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with Business & Economics categories.
This book is a brutally frank expose from behind the scenes of how hubris and self-serving behaviour has caused many of those working in the advertising industry to lose the plot - with disastrous consequences for those who invest in advertising. In concise chapters, John Oldfield poses questions as to why so much advertising fails and offers answers to those questions. Has the world of advertising become so self-absorbed that effectiveness and results have become side issues? Why can one ad campaign be a miserable flop, when another for the same product in the same circumstances can drive sales through the roof? Have visuals grown to dominate advertising to the point where words are now a dying art? The decision to choose one advertising campaign rather than another is a massive responsibility - it can literally mean the difference between triumph and disaster. Should such an important decision be left to instinct? If not, what judgemental criteria can be applied to minimise the risk of failure? How To Protect Your Bottom Line From Your Advertising Agency is essential reading for CEOs, business owner operators and anyone else investing in advertising. It points out the traps that can result in a wasted advertising budget and explains why advertising agencies are part of the problem - rather than part of the solution.
How Much Is Enough
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Author : John Philip Jones
language : en
Publisher:
Release Date : 1992
How Much Is Enough written by John Philip Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
More than 75 billion dollars are spent annually on advertising in the US. Jones argues that much of this money is wasted and pinpoints strategies for creating effective, waste-free campaigns based on better budgeting, stronger planning and more effective ideas.
Advertising Media Planning
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Author : Larry D. Kelly
language : en
Publisher: Routledge
Release Date : 2015-02-12
Advertising Media Planning written by Larry D. Kelly and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Smarter Advertising For Tough Times
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Author : Philip J. Slater
language : en
Publisher:
Release Date : 2009-01-01
Smarter Advertising For Tough Times written by Philip J. Slater and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Advertising categories.