Jiang Tan She Zhongguo De Li Shi Ji Chi De Cao Yuan Zheng Fu Zhe Liao Xi Xia Jin Yuan
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Jiang Tan She Zhongguo De Li Shi Ji Chi De Cao Yuan Zheng Fu Zhe Liao Xi Xia Jin Yuan
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Author :
language : zh-CN
Publisher:
Release Date :
Jiang Tan She Zhongguo De Li Shi Ji Chi De Cao Yuan Zheng Fu Zhe Liao Xi Xia Jin Yuan written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with China categories.
Investigating The Effect Of Cause Related Marketing Messages On Buying Decisions A Perspective Of Consumers Heuristics
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Author : Chongxian Lin
language : zh-CN
Publisher:
Release Date : 2010
Investigating The Effect Of Cause Related Marketing Messages On Buying Decisions A Perspective Of Consumers Heuristics written by Chongxian Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Sui zhu she hui fu li zhi du si chao de xing qi "212B38" qi ye bi xu jian fu qi she hui ze ren de yi shi yi kai shi tai tou "212B38" qi ye zai qi ying yun de guo cheng zhong "212B38" jian fu qi she hui ze ren de shi ming yan ran cheng wei xian jin de qu shi zhi yi "212B38" yin ci shan yin xing xiao (Cause-Related Marketing) yi cheng wei ge qi ye zheng xiang shi yong de xin xing tai zhi xing xiao shou fa "212B38" dan shi zhe xie huo dong shi fou zhen neng you fa ren xing ben shan de yi mian "212B38" jia shang jin nian lai zha pian shi jian ceng chu bu qiong "212B38" xun xi lai yuan de ke xin du cheng liao xiao fei zhe zai zuo jue ce shi de zhong yao yi ju "212B38" zhuan jia de yan lun huo shi she hui da zhong de yu lun shi fou zhen neng cheng wei xiao fei zhe zai zuo jue ce shi de yi zhong jie si shi xian suo. yin ci "212B38" ben yan jiu zhi zai tan tao "212B38" dang xiao fei zhe zai mian lin qi ye tui xing shan yin xing xiao huo dong de qing jing shi "212B38" rou qi huo dong xun xi zhi lai yuan ke xin du "212B38" yi ji xiao fei zhe dui yu zi shen yu qing jing you guan cheng du de bu tong "212B38" suo gan shou dao de ren wu zhong yao xing zhi zhuang kuang xia "212B38" jia shang ge ti ren zhi xu qiu de cheng du bu tong "212B38" ze jiang ru he yin fa qi jie si fan ying "212B38" jin yi bu ying xiang qi gou mai jue ce. ben yan jiu cai yong qing jing (scenario) shi yan fa "212B38" yi 2(ren wu zhong yao xing: gao, di) x 2(lai yuan ke xin du: gao, di) zhi shuang yin zi shou shi zhe jian (between-subject) she ji "212B38" yi xiao fei jie si de guan dian lai yan zheng liang xiang zi bian shu dui xiao fei zhe gou mai jue ce zhi ying xiang "212B38" bing jin yi bu tan jiu shuang yin zi zi bian shu zhi jian dui yu gou mai jue ce shi fou cun zai zhu jiao hu zuo yong. ci wai "212B38" bing zhen dui shou shi zhe ge ren ren zhi xu qiu jin xing heng liang "212B38" cong zhong tan jiu ge ren ren zhi xu qiu cheng du de gao di bu tong "212B38" zai lai yuan ke xin du gao di ji ren wu zhong yao xing gao di de qing xing xia "212B38" shi fou hui shi yong jie si xun xi chu li mo shi lai xing cheng qi gou mai jue ce ; ben yan jiu wei qiu zi liao sou ji zhi bian li "212B38" cai zhun shi yan she ji "212B38" shi yan dui xiang wei nian ling 21~65 sui shang ban zu ji she hui ren shi "212B38" gong ji hui shou 141 fen yang ben "212B38" you xiao yang ben wei 95 fen. zi liao fen xi jie guo xian shi "212B38" bu tong de xun xi lai yuan ke xin du fen bie dui yu xiao fei zhe gou mai jue ce ju you xian zhu zhi ying xiang "212B38" bing qie tong shi hui dui yu xiao fei zhe zai gou mai guo cheng zhong jin xing xun xi chu li shi zhi xiao fei jie si qiang du you xian zhu de ying xiang. ci ji biao shi "212B38" zai jing guo ben yan jiu de shi zheng hou fa xian "212B38" zai shan yin xing xiao huo dong ci yi ti shang "212B38" shou shi zhe pu bian dui ci hui cai qu jian jiang xin li feng xian ji tou ru de fang shi lai chu li xun xi "212B38" dai biao hui jiao wei yi lai lai yuan ke xin du ci jie si shi xian suo lai xing cheng qi gou mai jue ce. gen ju shang shu jie guo "212B38" ben yan jiu sui ti gong xing xiao ren yuan wei lai zai ci yi ti shang xuan ze guang gao ce lue shi "212B38" yi te bie zhu zhong kao liang xun xi yuan ben shen shi fou ju you ke xin du zhi jian yi. With the trend of social welfare system rising, it is necessary that corporate must shoulder the social responsibility; it becomes the mission of the corporate nowadays. Therefore, cause-related marketing has been the newest marketing strategies for the corporate. But whether these marketing activities can really induce consumers' positive attitude or not, so this is the main topic will be discussed in this study. Recently, with the rapidly growths of cheat crimes, the source credibility of message will be inevitablely the most important cues in the consumers' decision making processes, such as the widely wisdom or heuristics notify that "experts can be trusted "and "consensus implies correctness". Therefore, this study proposes a conceptual framework for investigating consumers' buying decision based on cause-related marketing activities, and further explores the issues of how consumers use their heuristics.The experimental scenario will be arranged in this study. These are two factors between-subject design and we include two levels for each factor (source credibility:high, low; task importance: high, low). Furthermore, based on the viewpoints of heuristics we investigate the influences of two independent variables on consumers' buying decisions. Moreover, the interaction effect of two independent variables on buying decisions will be explored and analyzed. Additionally, the construct of need for cognition by individual subjects are measured, in order to explore their moderating effect on buying decisions accompanied by two independent variables, i.e., source credibility and task importance. In this study, we utilize quasi-experimental design for the convenient samples of data collection, and subjects are 21
A Study Of Taiwanese S Cognition On Government And Commercial Long Term Care Insurance
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Author : Yufen Chen
language : zh-CN
Publisher:
Release Date : 2011
A Study Of Taiwanese S Cognition On Government And Commercial Long Term Care Insurance written by Yufen Chen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Ben yan jiu zhu yao mu di wei liao jie tai wan min zhong dui yu zheng fu ji jiang kai ban de chang qi zhao hu xian (yi xia jian cheng chang zhao xian) de ren zhi "212B38" ling yi fang mian tan jiu shang ye chang qi kan hu xian (yi xia jian cheng chang kan xian) zai tai wan bao xian shi chang yi xiao shou 15 nian "212B38" dan tou bao lu shi zhong wu fa ti gao de yuan yin. shou xian yi ri ben kai ban jie hu bao xian shi nian jing yan lai kan wei lai chang zhao xian ping gu. qi ci "212B38" yi mei guo shang ye chang qi hu li bao xian de shang pin she ji ji li pei jing yan "212B38" tan tao tai wan chang kan xian tou bao lu di mi yuan yin "212B38" jie zhu jin xing shi zheng yan jiu "212B38" yan jiu de fang fa bao han yin su fen xi zhi zhu cheng fen fen xi fa, dan yin zi bian yi shu fen xi, du li yang ben T jian ding, fu xuan ti fen xi "212B38" bing gen ju yan jiu jie guo dui zheng fu ji bao xian gong si ti chu jian yi. ben yan jiu zhu yao fa xian yu jian yi ru xia:1. chao guo jiu cheng shou fang zhe dui chang qi zhao hu feng xian ren zhi qiang lie "212B38" ti ren shou zhao hu dui xiang bu zhi shi lao nian ren "212B38" nian qing ren ye ke neng fa sheng. yan jiu jie guo xian shi: tai wan zhong bu min zhong zui zhong shi chang qi zhao hu wen ti "212B38" qi zhong you yi 40
Management Of Cancer With Chinese Medicine
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Author : Peiwen Li
language : en
Publisher: Donica Publishing
Release Date : 2003
Management Of Cancer With Chinese Medicine written by Peiwen Li and has been published by Donica Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Health & Fitness categories.
Living with cancer can be a distressing experience both for those directly affected and for their family, relatives and friends. Integration of Chinese medicine in a cancer treatment strategy offers major advantages in dealing with commonly seen complications of the disease and in combating the side-effects of treatment by conventional medicine methods such as surgery, radiotherapy and chemotherapy. Drawing on the author's wide experience in one of Beijing's leading hospitals, Management of Cancer with Chinese Medicine provides a unique insight into the Chinese approach to treating cancer, emphasizing the roles played by acupuncture, herbal medicine, Qigong therapy and diet therapy in strengthening the body and acting synergistically with conventional medicine to radically improve the quality of life of cancer patients. Presents the author's wide-ranging experience in the integration of Chinese and conventional medicine to achieve the most effective cancer treatment strategy. Designed for TCM practitioners to consult in their daily practice working either in an alternative or conventional medicine environment. Provides a comprehensive discussion of the role of Chinese medicine in post-operative management and in reducing the main side-effects of radiotherapy and chemotherapy. Explains the application of Chinese medicine in the management of the main complications of cancer such as pain, fever and bleeding. Gives the etiology, pathology, and full pattern identification for each condition, with herbal medicine and acupuncture treatment indicated for each pattern. Features carefully selected clinical experiences and case studies of 16 other eminent Chinese doctors to place Professor Li's approach in perspective and broaden the information available to practitioners. Includes chapters on diet therapy and Qigong, both of which can be practiced by patients at home.
Kang Ri Zhan Zheng Xie Zhen
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Author : Quan guo zheng xie wen shi zi liao wei yuan hui
language : zh-CN
Publisher:
Release Date : 2005
Kang Ri Zhan Zheng Xie Zhen written by Quan guo zheng xie wen shi zi liao wei yuan hui and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
International Bibliography Of Historical Sciences
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Author :
language : en
Publisher:
Release Date : 2007
International Bibliography Of Historical Sciences written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with History categories.
Verzeichnis der exzerpierton zeitschriften: 1926, p. [XXXI]-LXVII.
Index Medicus
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Author :
language : en
Publisher:
Release Date : 2004
Index Medicus written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Medicine categories.
Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
China A Historical Geography Of The Urban
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Author : Yannan Ding
language : en
Publisher: Springer
Release Date : 2017-11-20
China A Historical Geography Of The Urban written by Yannan Ding and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-20 with Social Science categories.
This book offers a unique contribution to the burgeoning field of Chinese historical geography. Urban transformation in China constitutes both a domestic revolution and a world-historical event. Through the exploration of nine urban sites of momentous change, over an extended period of time, this book connects the past with the present, and provides much-needed literature on city growth and how they became complex laboratories of prosperity. The first part of this book puts Chinese urban changes into historical perspective, and probes the relationship between nation and city, focusing on Shanghai, Beijing and Changchun. Part two deals with the relationship between history and modernity, concentrating on Tunxi, a traditional trade center of tea, New Villages in Shanghai and street names in Taipei and Shanghai. Part three showcases the complexities of urban regeneration vis-à-vis heritage preservation in cities such as Datong, Tianjin and Qingdao. This book offers an innovative interdisciplinary and international perspective, which will be of interest to students and scholars of Chinese urban studies, as well Chinese politics and society.
Science Abstracts
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Author :
language : en
Publisher:
Release Date : 1993
Science Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Electric engineering categories.
Song Blue And White Porcelain On The Silk Road
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Author : Adam T. Kessler
language : en
Publisher: BRILL
Release Date : 2012-07-25
Song Blue And White Porcelain On The Silk Road written by Adam T. Kessler and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-25 with Crafts & Hobbies categories.
Song Blue and White Porcelain on the Silk Road disproves received opinion that pre-Ming blue and white dates to the Yuan (1279-1368 A.D.) and establishes the proper foundation for 21st century study of ancient Chinese porcelain.