Journal Of Advertising Research

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Journal Of Advertising Research

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Author :
language : en
Publisher:
Release Date : 1975

Journal Of Advertising Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Advertising categories.

Advances In Advertising Research Vol 1

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Author : Ralf Terlutter
language : de
Publisher: Springer-Verlag
Release Date : 2010-06-25

Advances In Advertising Research Vol 1 written by Ralf Terlutter and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-25 with Business & Economics categories.

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

Journal Of Advertising Research

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Author : Advertising Research Foundation
language : en
Publisher:
Release Date : 1970*

Journal Of Advertising Research written by Advertising Research Foundation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970* with Industrial management categories.

Advances In Advertising Research Vol Iii

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Author : Tobias Langner
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-08-23

Advances In Advertising Research Vol Iii written by Tobias Langner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-23 with Business & Economics categories.

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Advances In Advertising Research Vol Iv

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Author : Sara Rosengren
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-30

Advances In Advertising Research Vol Iv written by Sara Rosengren and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-30 with Business & Economics categories.

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Journal Of Advertising Research Majalah

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Author : Advertising Research Foundation
language : en
Publisher:
Release Date : 1968

Journal Of Advertising Research Majalah written by Advertising Research Foundation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Industrial management categories.

International Journal Of Advertising

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Author :
language : en
Publisher:
Release Date : 2009

International Journal Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.

Advances In Advertising Research Vol Vi

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Author : Peeter Verlegh
language : en
Publisher: Springer
Release Date : 2015-09-07

Advances In Advertising Research Vol Vi written by Peeter Verlegh and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with Business & Economics categories.

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Advances In Advertising Research Vol Vii

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Author : George Christodoulides
language : en
Publisher: Springer
Release Date : 2016-08-24

Advances In Advertising Research Vol Vii written by George Christodoulides and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-24 with Business & Economics categories.

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

Advances In Advertising Research Vol 2

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Author : Shintaro Okazaki
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-21

Advances In Advertising Research Vol 2 written by Shintaro Okazaki and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-21 with Business & Economics categories.

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.