K Nstliche Intelligenz Und Shopper Journeyim Lebensmitteleinzelhandel Ein Ausblick In Die Zukunft

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K Nstliche Intelligenz Und Shopper Journey Im Lebensmitteleinzelhandel

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Author : Malschinger Astin
language : en
Publisher:
Release Date :

K Nstliche Intelligenz Und Shopper Journey Im Lebensmitteleinzelhandel written by Malschinger Astin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Der Umsatz mit Künstlichen-Intelligenz-Anwendungen soll laut Prognosen bis 2025 auf über 31 Milliarden US-Dollar weltweit ansteigen. Insofern besteht großes Potential, unter anderem auch für den Lebensmittelhandel, um einerseits den Umsatz zu steigern und andererseits Käuferverhalten akkurat antizipieren zu können. Vereinzelnd setzen bereits jetzt Händler KI-Technologien zur Optimierung der Logistik- und Warenbewegungsabläufe ein. Auf der Shopper-Seite jedoch stehen KI-Technologien vergleichsweise noch am Anfang.Folglich beschäftigt sich vorliegende Arbeit mit Veränderungen der Shopper Journey durch den Einsatz von KI-Technologien im stationären Lebensmitteleinzelhandel. Erkenntnisse zeigen, dass diese von einigen Faktoren abhängt. Shopper/-innen werden jene KI-Technologien akzeptieren und adoptieren, die funktionale sowie hedonistische Nutzen haben und Bedürfnisse wie Individualisierung, Convenience, Effizienz, Zeitersparnis sowie Transparenz hinsichtlich Produktinformationen abdecken und kompetent genug sind, um den Kontext ihrer individuellen Kundenwünsche zu verstehen. Ferner müssen im LEH smarte Infrastrukturen entstehen und Händler eine kanalübergreifende Kundenansprache forcieren. Erfolg werden letztendlich jene Händler und KI-System-Entwickler/-innen haben, die vertikale Markteffekte maximal ausnutzen, um genügend Shopper-Bedürfnisse individuell ansprechen zu können.Aufgrund der Betrachtung der Erkenntnisse in der vorliegenden Arbeit können im Zuge von Prognosen KI-Systeme in Zukunft als persönliche Shopping-Assistenten eingesetzt werden, oder sogar den Einkauf stellvertretend übernehmen, da sie Shopper/-innen und deren Profile sowie deren Einkaufsverhalten akkurat analysieren können. Marktbeherrschende LEH-Ketten werden durch den Einsatz von KI-Systemen Wegbereiter sein und Menschen als Mitarbeiter/-innen weiterhin am Point-of-Sale zur Unterstützung vorsehen. KI-Systeme werden zu persönlichen Einkaufassistenten, die für Shopper/-innen akkurat individuelle Produkte vorschlagen und Informationen transparent visualisieren können. Höchstwahrscheinlich werden sich automatisches Bezahlen sowie die Lieferoption per Drohne oder Roboter durchsetzen. Zudem können Händler Shoppern und Shopperinnen durch Showrooms im Store zusätzlich emotionale Inputs liefern und Präferenzen hinsichtlich des Einkaufsortes stärken.

K Nstliche Intelligenz Und Shopper Journeyim Lebensmitteleinzelhandel Ein Ausblick In Die Zukunft

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Author : Claudia Stingl
language : de
Publisher:
Release Date : 2017

K Nstliche Intelligenz Und Shopper Journeyim Lebensmitteleinzelhandel Ein Ausblick In Die Zukunft written by Claudia Stingl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

Der Umsatz mit Künstlichen-Intelligenz-Anwendungen soll laut Prognosen bis 2025 auf über 31 Milliarden US-Dollar weltweit ansteigen. Insofern besteht großes Potential, unter anderem auch für den Lebensmittelhandel, um einerseits den Umsatz zu steigern und andererseits Käuferverhalten akkurat antizipieren zu können. Vereinzelnd setzen bereits jetzt Händler KI-Technologien zur Optimierung der Logistik- und Warenbewegungsabläufe ein. Auf der Shopper-Seite jedoch stehen KI-Technologien vergleichsweise noch am Anfang.Folglich beschäftigt sich vorliegende Arbeit mit Veränderungen der Shopper Journey durch den Einsatz von KI-Technologien im stationären Lebensmitteleinzelhandel. Erkenntnisse zeigen, dass diese von einigen Faktoren abhängt. Shopper/-innen werden jene KI-Technologien akzeptieren und adoptieren, die funktionale sowie hedonistische Nutzen haben und Bedürfnisse wie Individualisierung, Convenience, Effizienz, Zeitersparnis sowie Transparenz hinsichtlich Produktinformationen abdecken und kompetent genug sind, um den Kontext ihrer individuellen Kundenwünsche zu verstehen. Ferner müssen im LEH smarte Infrastrukturen entstehen und Händler eine kanalübergreifende Kundenansprache forcieren. Erfolg werden letztendlich jene Händler und KI-System-Entwickler/-innen haben, die vertikale Markteffekte maximal ausnutzen, um genügend Shopper-Bedürfnisse individuell ansprechen zu können.Aufgrund der Betrachtung der Erkenntnisse in der vorliegenden Arbeit können im Zuge von Prognosen KI-Systeme in Zukunft als persönliche Shopping-Assistenten eingesetzt werden, oder sogar den Einkauf stellvertretend übernehmen, da sie Shopper/-innen und deren Profile sowie deren Einkaufsverhalten akkurat analysieren können. Marktbeherrschende LEH-Ketten werden durch den Einsatz von KI-Systemen Wegbereiter sein und Menschen als Mitarbeiter/-innen weiterhin am Point-of-Sale zur Unterstützung vorsehen. KI-Systeme werden zu persönlichen Einkaufassistenten, die für Shopper/-innen akkurat individuelle Produkte vorschlagen und Informationen transparent visualisieren können. Höchstwahrscheinlich werden sich automatisches Bezahlen sowie die Lieferoption per Drohne oder Roboter durchsetzen. Zudem können Händler Shoppern und Shopperinnen durch Showrooms im Store zusätzlich emotionale Inputs liefern und Präferenzen hinsichtlich des Einkaufsortes stärken.*****According to predictions, revenue generated from Artificial Intelligence applications will rise up to 31 billion US-Dollars by 2025. For that reason, among others, there is a great potential for the food retail industry to boost revenue and anticipate shopper behavior accurately. Currently, retailers are using AI technologies already to optimize logistics- and goods movement processes. However, technologies on the shopper side are still in the early development. Hence the intention of this paper was to investigate changes along the shopper journey with applications of AI in stationary food retail.Findings revealed, that changes in the future would depend on several factors. Shoppers accept and adopt AI technologies that provide functional as well as hedonistic benefits and cover needs like individualization, convenience, efficiency, time saving and product information transparency. Furthermore, technologies will likely be accepted if they understand the context of individual customer wishes. Moreover, stationary food retailers have to implement smart infrastructures and execute a cross-channel strategy. In the end, retailers and AI developers, which fully exploit vertical market effects to cover more shopper needs will be most successful.Due to considerations of findings in this work forecasts are made that AI systems will be implemented as personal shopping assistants or even do the shopping themselves as a representative for the shopper, since they know their profile and purchasing behavior based on an accurate analysis. Stationary food retailers that dominate the market currently will also be pioneers in implementing AI technologies. In this scenario staff members will still play a supportive role at the point of sale. AI systems in the future will be personal shopping assistants that accurately suggest individual products for shoppers and visualize information in a transparent way. Most probably, automatic payment as well as delivery by drones or robots will prevail. In addition, retailers can provide emotional inputs for shoppers by implementing a showroom. In that way they can strengthen shoppers preferences with regard to the stationary point of purchase.

Artificial Intelligence In Marketing

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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :

Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.

Artificial Intelligence In Society

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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-06-11

Artificial Intelligence In Society written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with categories.

The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.

Leitfaden Marketing Automation

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Author : Torsten Schwarz
language : de
Publisher: marketing-BÖRSE
Release Date : 2021-12-15

Leitfaden Marketing Automation written by Torsten Schwarz and has been published by marketing-BÖRSE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-15 with Business & Economics categories.

Im Marketing gibt es noch viele Prozesse, die effizienter gehandhabt werden könnten. Doch Unternehmen tun sich schwer, mit Kunden auf allen Kanälen abgestimmt zu interagieren. Omnichannel-Customer-Engagement, Echtzeit-Personalisierung und Künstliche Intelligenz sind mehr als nur Schlagworte. Sie sind heute Pflicht, um Kundenkontakte lebendig zu gestalten. In diesem Buch verraten 24 Autoren, was heute möglich ist, auf welche Touchpoints es ankommt und wie die Zukunft aussehen kann. Sie geben Tipps zur Umsetzung und zeigen Strategien und Methoden auf. Zahlreiche Praxisbeispiele geben Einblicke in die praktische Umsetzung.

Small States

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Author : Commonwealth Secretariat
language : en
Publisher: Commonwealth Secretariat
Release Date : 2008-03

Small States written by Commonwealth Secretariat and has been published by Commonwealth Secretariat this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03 with Business & Economics categories.

This unique annual collection of key economic and statistical data on the world's small states--those with fewer than five million inhabitants--is an essential reference for economists, planners and policy makers. The book contains fifty-one tables covering selected economic and social indicators culled from international and national sources and presents information unavailable elsewhere. A detailed parallel commentary on trends in Commonwealth small states, looking at growth, employment, inflation and economic policy issues, permits a deeper understanding of developments behind the figures. The book also includes three topical articles: The Effects of Limited Diversification on Small States--Stephen Fletcher, St. George's University, Grenada; Insights into the Economic Development of Small, Often Island, Economies--Godfrey Baldacchino, University of Prince Edward Island, Canada and Geoff Bertram of Victoria University, Wellington, New Zealand; and Macroeconomic Stability in Small States--Lawrence L. Schembri, Bank of Canada.

Artificial Intelligence In Medicine

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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :

Artificial Intelligence In Medicine written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Medical categories.

Artificial Intelligence (AI) opened a new horizon for human civilization. It is being used in different fields from detective agencies to medicines. And it has made things a lot easier than it was in the earlier days. Artificial Intelligence is basically using the knowledge of complex methods and algorithms in order to analyze things. Now how does it help in medicines and healthcare? Well, using artificial intelligence in medical fields is basically using the knowledge of complex methods and algorithms and estimating the human cognition by analyzing the complicated medical data. More specifically or precisely, Artificial Intelligence in the medical field is the concluding medical state by analyzing the complicated medical data with a computer algorithm.

New Retail Born In China Going Global

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Author : Ashley Dudarenok
language : en
Publisher: Alarice International Limited
Release Date : 2019-01-01

New Retail Born In China Going Global written by Ashley Dudarenok and has been published by Alarice International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Business & Economics categories.

Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World

Corporate Data Quality

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Author : Boris Otto
language : en
Publisher: epubli
Release Date : 2015-12-08

Corporate Data Quality written by Boris Otto and has been published by epubli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-08 with Business & Economics categories.

Data is the foundation of the digital economy. Industry 4.0 and digital services are producing so far unknown quantities of data and make new business models possible. Under these circumstances, data quality has become the critical factor for success. This book presents a holistic approach for data quality management and presents ten case studies about this issue. It is intended for practitioners dealing with data quality management and data governance as well as for scientists. The book was written at the Competence Center Corporate Data Quality (CC CDQ) in close cooperation between researchers from the University of St. Gallen and Fraunhofer IML as well as many representatives from more than 20 major corporations. Chapter 1 introduces the role of data in the digitization of business and society and describes the most important business drivers for data quality. It presents the Framework for Corporate Data Quality Management and introduces essential terms and concepts. Chapter 2 presents practical, successful examples of the management of the quality of master data based on ten cases studies that were conducted by the CC CDQ. The case studies cover every aspect of the Framework for Corporate Data Quality Management. Chapter 3 describes selected tools for master data quality management. The three tools have been distinguished through their broad applicability (method for DQM strategy development and DQM maturity assessment) and their high level of innovation (Corporate Data League). Chapter 4 summarizes the essential factors for the successful management of the master data quality and provides a checklist of immediate measures that should be addressed immediately after the start of a data quality management project. This guarantees a quick start into the topic and provides initial recommendations for actions to be taken by project and line managers. Please also check out the book's homepage at cdq-book.org/

Happy Birthday

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Author : Alexander Volkmann
language : en
Publisher:
Release Date : 2018-08-21

Happy Birthday written by Alexander Volkmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-21 with categories.

Happy Birthday Blank Lines Journal. Prefect Present