Kellogg
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Kellogg Family
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Author : Joanne Mattern
language : en
Publisher: ABDO Publishing Company
Release Date : 2011-01-01
Kellogg Family written by Joanne Mattern and has been published by ABDO Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Juvenile Nonfiction categories.
In this title, unwrap the lives of talented Kellogg's cereal pioneer, Dr. John Harvey Kellogg and W.K. Kellogg! Readers will enjoy getting the scoop on these Food Dudes, beginning with their childhood in Battle Creek, Michigan. Students can follow their success story from John's education at Bellevue Hospital Medical College and W.K.'s career as a broom salesman to their work together at the Battle Creek Sanitarium that led to the first flaked cereal business, the Sanitas Food Company. John and W.K.'s family and retirement years are also highlighted. Engaging text familiarizes readers with topics of interest including Charles W. Post's corporate espionage and the W.K. Kellogg Foundation. An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in this inspiring biography. Checkerboard Library is an imprint of ABDO Publishing Company.
The Cornflake King
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Author : Edwin Brit Wyckoff
language : en
Publisher: Enslow Publishing, LLC
Release Date : 2010-01-01
The Cornflake King written by Edwin Brit Wyckoff and has been published by Enslow Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Juvenile Nonfiction categories.
"Readers will learn about W. K. Kellogg, and the creation of cornflakes"--Provided by publisher.
A Geography Of Digestion
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Author : Nicholas Bauch
language : en
Publisher: Univ of California Press
Release Date : 2016-10-25
A Geography Of Digestion written by Nicholas Bauch and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Cooking categories.
A Geography of Digestion is a highly original exploration of the legacy of the Kellogg Company, one of America’s most enduring and storied food enterprises. In the late nineteenth century, company founder John H. Kellogg was experimenting with state-of-the-art advances in nutritional and medical science at his Battle Creek Sanitarium. Believing that good health depended on digesting the right foods in the right way, Kellogg thought that proper digestion could not happen without improved technologies, including innovations in food-processing machinery, urban sewer infrastructure, and agricultural production that changed the way Americans consumed and assimilated food. Asking his readers to think about mapping the processes and locations of digestion, Nicholas Bauch moves outward from the stomach to the sanitarium and through the landscape, clarifying the relationship between food, body, and environment at a crucial moment in the emergence of American health food sensibilities.
Kellogg On Branding In A Hyper Connected World
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-19
Kellogg On Branding In A Hyper Connected World written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Kellogg S
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Author : Kellogg Company
language : en
Publisher:
Release Date : 1983
Kellogg S written by Kellogg Company and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Cereal products industry categories.
Kellogg S Wonder Books
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Author : Theodore D. Kellogg
language : en
Publisher:
Release Date : 1877
Kellogg S Wonder Books written by Theodore D. Kellogg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1877 with Phonetic spelling categories.
Kellogg On Technology Innovation
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Author : Ranjay Gulati
language : en
Publisher: John Wiley & Sons
Release Date : 2003-06-16
Kellogg On Technology Innovation written by Ranjay Gulati and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-16 with Business & Economics categories.
Ein Buch der Kellogg School of Management. Geschrieben von renommierten Professoren. "Kellog on Technology and Innovation" ist eine umfassende Betrachtung über innovative Technologien und ihre Konsequenzen für Unternehmens- und Finanzwelt. Bei der Untersuchung der neuen Technologien gehen die Autoren ausschließlich von einer unternehmensbezogenen Perspektive aus. Sie vermitteln dabei aber nicht nur einen Überblick über die vielversprechenden Verlockungen dieser Technologiebereiche, sondern geben auch eine fundierte Darstellung über gewinnbringende Geschäftschancen und potentielle Gewinne für Investoren, die sich aus der Kommerzialisierung dieser Technologien ergeben können.
Kellogg S Six Hour Day
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Author : Benjamin Kline Hunnicutt
language : en
Publisher: Temple University Press
Release Date : 1996
Kellogg S Six Hour Day written by Benjamin Kline Hunnicutt and has been published by Temple University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
On December 1, 1930, W K Kellogg replaced the three daily eight-hour shifts in his cereal plant with four six-hour shifts. By adding on a new shift he created jobs. When World War II ended, Kellogg's managers abandoned the six-hour shift and began to define progress as more work for more people. This book documents the struggle of workers.
The Kelloggs
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Author : Howard Markel
language : en
Publisher: Vintage
Release Date : 2017-08-08
The Kelloggs written by Howard Markel and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-08 with Business & Economics categories.
***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" —Bing Crosby From the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg. John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules—Ellen called it “health reform.” The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America’s finest Medical College. Kellogg’s main medical focus—and America’s number one malady: indigestion (Walt Whitman described it as “the great American evil”). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs’ fascinating, Magnificent Ambersons–like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.
John Harvey Kellogg M D
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Author : Richard W. Schwarz
language : en
Publisher: Review and Herald Pub Assoc
Release Date : 2006
John Harvey Kellogg M D written by Richard W. Schwarz and has been published by Review and Herald Pub Assoc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Medical categories.
He seemed bigger than life, but in the end John Harvey Kellogg fell victim to his personality weaknesses. In this engrossing biography, Richard Schwarz probes Kellogg`s fascinating, complicated, and controversial life. Marked by successes and failures, strengths and weaknesses, his story is one you will not soon forget.