Kellogg S
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The Kelloggs
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Author : Howard Markel
language : en
Publisher: Vintage
Release Date : 2017-08-08
The Kelloggs written by Howard Markel and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-08 with Business & Economics categories.
***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" —Bing Crosby From the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg. John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules—Ellen called it “health reform.” The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America’s finest Medical College. Kellogg’s main medical focus—and America’s number one malady: indigestion (Walt Whitman described it as “the great American evil”). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs’ fascinating, Magnificent Ambersons–like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.
Kellogg S
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Author : Sara Green
language : en
Publisher: Bellwether Media
Release Date : 2015-01-01
Kellogg S written by Sara Green and has been published by Bellwether Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Juvenile Nonfiction categories.
What would breakfast be without cereal and milk? W.K. Kellogg changed the breakfast routine of millions of people with his invention of Corn Flakes. His company quickly grew into one of the largest food companies in America. Learn about the transformation and read up on some of the worldÕs favorite breakfast cereals in this title for inquiring minds.
Kellogg Family
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Author : Joanne Mattern
language : en
Publisher: ABDO Publishing Company
Release Date : 2011-01-01
Kellogg Family written by Joanne Mattern and has been published by ABDO Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Juvenile Nonfiction categories.
In this title, unwrap the lives of talented Kellogg's cereal pioneer, Dr. John Harvey Kellogg and W.K. Kellogg! Readers will enjoy getting the scoop on these Food Dudes, beginning with their childhood in Battle Creek, Michigan. Students can follow their success story from John's education at Bellevue Hospital Medical College and W.K.'s career as a broom salesman to their work together at the Battle Creek Sanitarium that led to the first flaked cereal business, the Sanitas Food Company. John and W.K.'s family and retirement years are also highlighted. Engaging text familiarizes readers with topics of interest including Charles W. Post's corporate espionage and the W.K. Kellogg Foundation. An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in this inspiring biography. Checkerboard Library is an imprint of ABDO Publishing Company.
The Kelloggs In The Old World And The New
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Author : Timothy Hopkins
language : en
Publisher: Рипол Классик
Release Date : 1983
The Kelloggs In The Old World And The New written by Timothy Hopkins and has been published by Рипол Классик this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with History categories.
Determination Of Target Market For Kellogg S Special K
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Author : Anne-Kathrin Müller
language : en
Publisher: GRIN Verlag
Release Date : 2004-10-10
Determination Of Target Market For Kellogg S Special K written by Anne-Kathrin Müller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-10 with Business & Economics categories.
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (A), Macquarie University, course: Marketing Fundamentals, language: English, abstract: The present paper analyses the ma rketing mix for Kellogg’s ‘Special K’ breakfast cereals 2 aiming at filtering out the target market. Two supermarkets in Sydney were examined for data .
A Geography Of Digestion
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Author : Nicholas Bauch
language : en
Publisher: Univ of California Press
Release Date : 2016-11-08
A Geography Of Digestion written by Nicholas Bauch and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-08 with Cooking categories.
"A Geography of Digestion explores the legacy of the Kellogg Company, one of America's most enduring and storied food enterprises. In the late nineteenth century, company founder John H. Kellogg was experimenting with state-of-the-art advances in nutritional and medical science at his Battle Creek Sanitarium. At the same time, he was involved in overhauling the form and function of the broader landscapes in which his health practice was situated. Innovations in food-manufacturing machinery, urban sewer infrastructure, and agricultural technology came together to forge an extensible geography of his patients' bodies, changing the way Americans consumed and digested food. In this novel approach to the study of the Kellogg enterprise, Nicholas Bauch asks his readers to think geographically about the process of digesting food. Beginning with the stomach, Bauch moves outward from the sanitarium through the landscapes and technologies that materialized Kellogg's particular version of digestion. Far from a set of organs confined to the epidermal bounds of the body, the digestive system existed in other places. Moving from food-processing machines, to urban sewerage, to agricultural fields, A Geography of Digestion paints a grounded portrait of one of the most basic human processes of survival--the incorporation of food into our bodies--leading us to question where exactly our bodies are located"--Provided by publisher.
Kelloggs In The Old World And The New
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Author : Clara Kellogg
language : en
Publisher:
Release Date : 1990*
Kelloggs In The Old World And The New written by Clara Kellogg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990* with Lawrence County (Ohio) categories.
W K Kellogg
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Author : Laura Hamilton Waxman
language : en
Publisher: Lerner Publications
Release Date : 2006-11-01
W K Kellogg written by Laura Hamilton Waxman and has been published by Lerner Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-01 with Juvenile Nonfiction categories.
Profiles the founder of the Kellogg Company, who was also inventor of the corn flake.
The Kelloggs In The Old World And The New
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Author : Hopkins Timothy
language : en
Publisher: Рипол Классик
Release Date :
The Kelloggs In The Old World And The New written by Hopkins Timothy and has been published by Рипол Классик this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Official Register
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Author : United States Civil Service Commission
language : en
Publisher:
Release Date : 1881
Official Register written by United States Civil Service Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1881 with Government executives categories.