Key Account Controlling In Der Pharmazeutischen Industrie
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Key Account Controlling In Der Pharmazeutischen Industrie
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Author : Sabine Rinauer
language : de
Publisher: Springer-Verlag
Release Date : 2012-09-11
Key Account Controlling In Der Pharmazeutischen Industrie written by Sabine Rinauer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-11 with Health & Fitness categories.
Das deutsche Gesundheitssystem ist ein komplexes Regulierungsgefüge. Damit die Marktteilnehmer die Konsequenzen ihres Handelns einschätzen können, werden die Kenntnis von Interdependenzen und die frühzeitige Information über Veränderungen der Rahmenbedingungen immer wichtiger. Durch die Konsolidierung der Nachfragestrukturen gewinnt die Fokussierung auf die zentralen Schlüsselkunden für die Arzneimittelhersteller an strategischer Bedeutung. Die damit verbundene Veränderung im absatzwirtschaftlichen Geschäftsmodell verändert den Informations- und Koordinationsbedarf maßgeblich und stellt somit neue Anforderungen an das Controlling. Neue praxistaugliche Instrumente zur Entscheidungsunterstützung und Verhaltenssteuerung im pharmazeutischen Key Account Management werden benötigt.
Key Account Management Excellence In Pharma And Medtech
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Author : Mike Moorman
language : en
Publisher: Routledge
Release Date : 2022
Key Account Management Excellence In Pharma And Medtech written by Mike Moorman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.
"Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities. Pharmaceutical and medtech companies are increasingly pursuing KAM in response to the rapid rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers. This book is groundbreaking in both its scope and its tailoring of leading KAM practices specifically for life sciences. The central theme is that "key account management is an organization-wide business strategy, not just a role or a sales-specific initiative." KAM is a strategy focused on providing unique offerings and value through an orchestrated, cross-functional, go-to-market model designed specifically to address the needs and engagement preferences of a unique segment of customers. The insights and practices shared in this book are designed to be a valuable reference at every stage of the KAM journey. The book has been designed to facilitate a common language and deep understanding of KAM issues and leading practices organization-wide-particularly for life sciences leaders, account managers and cross-functional team members responsible for building, transforming and supporting their organization's KAM strategies and capabilities"--
Key Account Management In Pharma
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Author : Hanno Wolfram
language : de
Publisher: BoD – Books on Demand
Release Date : 2021-03-18
Key Account Management In Pharma written by Hanno Wolfram and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-18 with Business & Economics categories.
The book Key Account Management in Pharma is powered by more than 45 years of experience in the pharmaceutical industry. Writing was driven by the will to add value to marketeers and managers in this great industry around the world. It might be a good point in time and a valuable idea to develop the traditional pharma business-model further. It is about introducing ways to the change from selling drugs to actively contribute to better healthcare. There is no other place, storing more knowledge and expertise around specific diseases, than the pharmaceutical industry itself. This know-how is waiting to be shared. Key Account Management means cross-functional collaboration. KAM helps to surmount and overcome traditional walls of separation inside the industry. Key Account Management paves the way for cooperation and co-creation of solutions between the relevant industries. In support of constantly striving for better healthcare. In a globalized world, with universal access to information, little variations of markets determined by political will and the design of healthcare delivery are getting less important. Many HCPs are waiting for pharma to play a more active role in the delivery of healthcare. Pharma needs to share their wealth of expertise. KAM is about a lot more than pills. This textbook truly is unique. It is the only textbook about this subject.
Key To Economic Science
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Author :
language : en
Publisher:
Release Date : 1975
Key To Economic Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Economics categories.
Marketing In Europe
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Author :
language : en
Publisher:
Release Date : 1986
Marketing In Europe written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Industrial Quality Control
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Author :
language : en
Publisher:
Release Date : 1966
Industrial Quality Control written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Qualilty control categories.
Deutsche Nationalbibliographie Und Bibliographie Der Im Ausland Erschienenen Deutschsprachigen Ver Ffentlichungen
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Author :
language : de
Publisher:
Release Date : 2007
Deutsche Nationalbibliographie Und Bibliographie Der Im Ausland Erschienenen Deutschsprachigen Ver Ffentlichungen written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Dissertations, Academic categories.
The Industrial Chemist And Chemical Manufacturer
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Author :
language : en
Publisher:
Release Date : 1934
The Industrial Chemist And Chemical Manufacturer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1934 with Chemistry categories.
Exporters Encyclopaedia
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Author :
language : en
Publisher:
Release Date : 1989
Exporters Encyclopaedia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Commerce categories.
The Source Directory Of Predicasts Inc
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Author : Predicasts, inc
language : en
Publisher:
Release Date : 1983
The Source Directory Of Predicasts Inc written by Predicasts, inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business categories.