Killer Web Content
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Content Strategy For The Web
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Author : Kristina Halvorson
language : en
Publisher: New Riders
Release Date : 2009-09-25
Content Strategy For The Web written by Kristina Halvorson and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-25 with Computers categories.
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities
Web Content Delivery
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Author : Xueyan Tang
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-01-17
Web Content Delivery written by Xueyan Tang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-17 with Computers categories.
The concept of content delivery (also known as content distribution) is be coming increasingly important due to rapidly growing demands for efficient distribution and fast access of information in the Internet. Content delivery is very broad and comprehensive in that the contents for distribution cover a wide range of types with significantly different characteristics and performance concerns, including HTML documents, images, multimedia streams, database tables, and dynamically generated contents. Moreover, to facilitate ubiqui tous information access, the network architectures and hardware devices also vary widely. They range from broadband wired/fixed networks to bandwid- constrained wireless/mobile networks, and from powerful workstations/PCs to personal digital assistants (PDAs) and cellular phones with limited processing and display capabilities. All these levels of diversity are introducing numerous challenges on content delivery technologies. It is desirable to deliver contents in their best quality based on the nature of the contents, network connections and client devices. This book aims at providing a snapshot of the state-of-the-art research and development activities on web content delivery and laying the foundations for future web applications. The book focuses on four main areas: (1) web con tent delivery; (2) dynamic web content; (3) streaming media delivery; and (4) ubiquitous web access. It consists of 17 chapters written by leading experts in the field. The book is designed for a professional audience including academic researchers and industrial practitioners who are interested in the most recent research and development activities on web content delivery.
Interact With Web Standards
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Author : Erin Anderson
language : en
Publisher: New Riders
Release Date : 2010-05-16
Interact With Web Standards written by Erin Anderson and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-16 with Computers categories.
Laying the foundation for a solid understanding of Web design, this book weaves together industry best practices and standards-based design techniques. It is built on practical examples and short exercises crafted to help readers learn quickly and retain information. Starting with the basics this book teaches: Internet fundamentals Planning, content strategy, and information architecture HTML and CSS Accessibility Created by the education luminaries that brought you the revolutionary InterACT curriculum (http://interact.webstandards.org) and the Opera Web Standards Curriculum (http://opera.com/wsc), and the experts that power The Web Standards Project, this book is the definitive guide to learning the basics of web design. Its emphasis on practical and proven techniques make it the go-to guide that every aspiring web professional needs to succeed in their career. 25% of all author proceeds from this book will be donated to The Open Web Education Alliance (http://www.w3.org/2005/Incubator/owea/) to help advance web education around the world.
Web Page Development And Management
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Author :
language : en
Publisher: Association of Research Libr
Release Date : 1999
Web Page Development And Management written by and has been published by Association of Research Libr this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Computer graphics categories.
Bar And Club
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Author : Entrepreneur magazine
language : en
Publisher: Entrepreneur Press
Release Date : 2014-01-01
Bar And Club written by Entrepreneur magazine and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Business & Economics categories.
This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists and more. Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years. Downloadable, customizable business letters, sales letters, and other sample documents. Entrepreneur’s Small Business Legal Toolkit. There are few businesses as glamorous as owning a bar or club. You’ll be the proprietor of the establishment where people meet, greet, eat and drink. It’ll be a home away from home for some of your customers, and you’ll be the ruler of this social roost. The profit potential for bars is incredible. By taking a $20 bottle of liquor, and selling it an ounce at a time for $1.50 and up, you can make as much as $192 per bottle. That’s a whopping 800 percent return on your investment! Owning your own bar or club can mean long hours, meticulous attention to detail, giving up vacations and weekends, and sometimes dealing with unruly customers. But if you have a clear vision, do your homework, and learn the ins and outs of the business, it can also translate into a rewarding and financially successful enterprise. If you’re friendly, outgoing, like people and have good business sense, you’re already well on your way. Our step-by-step guide will help you turn your dream into a moneymaking reality. We cover the several types of bars you can open–neighborhood bar, sports bar, brewpub, wine or martini bar, and nightclub–and how to get those bar stools filled with happy customers. The author explains step by step everything you need to know before opening your doors. Topics covered include how to: •Research your target market •Find the perfect location •Hire a knowledgeable staff •Navigate the red tape that accompanies serving alcohol and food •Understand the logistics of inventory and equipping your bar •Compete with other bars and nightlife venues •Keep your clients entertained–and get them to make more purchases–once they’re in your bar •And much more! We share insider tips to increase your bottom line and make your venture a success. This easy-to-use guide also includes useful sample forms, cost-cutting ideas, common mistakes to avoid, and additional resources, plus step-by-step instructions, checklists, and work sheets that will guide you through every aspect of the start-up process. Order this book today and start living your dream.
Online Education Business
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Author :
language : en
Publisher: Entrepreneur Press
Release Date : 2012-07-15
Online Education Business written by and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-15 with Business & Economics categories.
Teaching Goes High-Tech Online education is experiencing a huge growth spurt. The number of students taking online classes increased 24 percent in the past year-and this growth is only expected to continue. Don't let this lucrative opportunity pass you by. Take your teaching global by offering courses online. Learn everything you need to know to set up a successful online education business: Find financing, write a business plan, choose a business structure and learn other business basics Develop exciting courses in the four most popular areas-IT, health care, education and business-as well as niche markets Promote your business and attract students through online newsletters, search engine optimization and other innovative techniques Design a user-friendly website and provide high-quality tech support Train instructors in this new education medium, or teach courses yourself And more! Real-life stories from successful entrepreneurs show you exactly what you need to do to set up and run a profitable business. Now's the perfect time to get started with an online education business-and with this book, you're well on your way to success. The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
The Website Manager S Handbook
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Author : Shane Diffily
language : en
Publisher: Lulu.com
Release Date : 2006
The Website Manager S Handbook written by Shane Diffily and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Computers categories.
This book presents a practical model for the management and maintenance of your website. Such a site can be of any size and in any industry - from an intranet of a few dozen pages to a huge online music store. The fundamentals are the same. Written entirely from the manager's point-of-view, The Website Manager's Handbook provides a roadmap through the neglected issues of site maintenance and governance. The purpose is to equip you with the knowledge you need to make informed decisions. This book has already been described by respected web-commentator Gerry McGovern as "very clear and well written...a lot of practical depth".
Creating Killer Web Sites
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Author : David Siegel
language : en
Publisher: New Riders
Release Date : 1997
Creating Killer Web Sites written by David Siegel and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Computers categories.
Though there are already books about web design, most are technical in nature, and none take this case study approach. The primary focus is on Netscape Navigator and Internet Explorer's HTML extensions, with new material devoted to new tags. The book is aimed at those who have already designed a web site, as well as for those wannabe web site designers.
Painting The Web
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Author : Shelley Powers
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2008-05-01
Painting The Web written by Shelley Powers and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-01 with Computers categories.
Do you think that only professionals with expensive tools and years of experience can work with web graphics? This guide tosses that notion into the trash bin. Painting the Web is the first comprehensive book on web graphics to come along in years, and author Shelley Powers demonstrates how readers of any level can take advantage of the graphics and animation capabilities built into today's powerful browsers. She covers GIFs, JPEGs, and PNGs, raster and vector graphics, CSS, Ajax effects, the canvas objects, SVG, geographical applications, and more -- everything that designers (and non-designers) use to literally paint the Web. More importantly, Shelley's own love of web graphics shines through in every example. Not only can you master the many different techniques, you also can have fun doing it. Topics in Painting the Web include: GIF, JPEG, PNG, lossy versus lossless compression, color management, and optimization Photo workflow, from camera to web page, including a review of photo editors, workflow tools, and RAW photo utilities Tricks for best displaying your photos online Non-photographic raster images (icons and logos), with step-by-step tutorials for creating popular "Web 2.0" effects like reflection, shiny buttons, inlays, and shadows Vector graphics An SVG tutorial, with examples of all the major components Tips and tricks for using CSS Interactive effects with Ajax such as accordions and fades The canvas object implemented in most browsers Geographical applications such as Google Maps and Yahoo Maps, with programming and non-programming examples Visual effects such as forms and data displays in table or graphics Web design for the non-designer Graphics are not essential to the web experience, but they do make the difference between a site that's functional and one that's lively, compelling, and exciting. Whether you want to spruce up a website, use photos to annotate your stories, create hot graphics, or provide compelling displays for your data, this is the book for you.
Javascript For Dummies
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Author : Emily A. Vander Veer
language : en
Publisher: John Wiley & Sons
Release Date : 2004-10-28
Javascript For Dummies written by Emily A. Vander Veer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-28 with Computers categories.
Responding to reader feedback, the author has thoroughly revamped the book with more step-by-step coverage of JavaScript basics, an exclusive focus on Internet Explorer, and many complete sample scripts Updated to cover JavaScript 1.5, the latest release of this popular Web scripting language Using lots of examples, including a sample working Web site, the book shows how to create dynamic and interactive pages, build entire sites, and automate pages