Koh Renzprozesse
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Angewandte Chemie
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Author :
language : de
Publisher:
Release Date : 1980
Angewandte Chemie written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Chemistry categories.
Journalism And Media Convergence
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Author : Heinz-Werner Nienstedt
language : en
Publisher: Walter de Gruyter
Release Date : 2013-04-30
Journalism And Media Convergence written by Heinz-Werner Nienstedt and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Language Arts & Disciplines categories.
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Logistische Kennlinien
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Author : Peter Nyhuis
language : de
Publisher: Springer-Verlag
Release Date : 2013-04-17
Logistische Kennlinien written by Peter Nyhuis and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Technology & Engineering categories.
Anhand zweier Praxisbeispiele wird gezeigt, wie sich Transparenz in die Produktionsabläufe bringen läßt und wie Schwachstellen sowie logistische Engpässe im Materialfluß erkannt und Maßnahmen zur Beseitigung abgeleitet werden können. Die beigefügte CD-ROM enthält ein Berechnungsprogramm zur selbstständigen Anwendung.
Reanalyse Und Grammatikalisierung In Den Romanischen Sprachen
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Author : Jürgen Lang
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2016-04-25
Reanalyse Und Grammatikalisierung In Den Romanischen Sprachen written by Jürgen Lang and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-25 with Language Arts & Disciplines categories.
Im Rahmen der in den vergangenen Jahren immer intensiver geführten Debatte über die Wege und Prozesse des Sprachwandels kommt den Begriffen Grammatikalisierung, Reanalyse bzw. Reinterpretation ein besonderer Stellenwert zu. Es hat allerdings den Anschein, als ob in bezug auf die Begrifflichkeit ein gewisses Maß an Konfusion herrscht. Sind Grammatikalisierung und Reanalyse einander ausschließende oder ergänzende Begriffe? Inwieweit implizieren Grammatikalisierungsprozesse Reanalyse und was unterscheidet beide Prozesse voneinander? Ausgehend von konkreten Beispielen aus den romanischen Sprachen nähern sich die Beiträge dieses Sammelbandes, der aus der Sektion "Zwischen Lexikon und Grammatik. Reanalyse in den romanischen Sprachen" beim Romanistentag in Jena 1997 hervorgegangen ist, der Fragestellung aus unterschiedlichen Richtungen. Neue Einsichten in die beiden Sprachwandelprozessen zugrunde liegenden kognitiven und sprachlichen Mechanismen vermitteln insbesondere diejenigen Beiträge, die Reanalyse und Grammatikalisierung mit Hilfe semantisch-pragmatischer Kriterien analysieren.
Meaning In Mind And Society
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Author : Peter Harder
language : en
Publisher: Walter de Gruyter
Release Date : 2010-09-24
Meaning In Mind And Society written by Peter Harder and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-24 with Language Arts & Disciplines categories.
Meaning is embodied - but it is also social. If Cognitive Linguistics is to be a complete theory of language in use, it must cover the whole spectrum from grounded cognition to discourse struggles and bullshit. This book tries to show how. Cognitive Linguistics knocked down the wall between language and the experiential content of the human mind. Frame semantics, embodiment, conceptual construal, figure-ground organization, metaphorical mapping, and mental spaces are among the results of this breakthrough, which at the same time provided cognitive science as a whole with an essential human dimension. A new phase began when Cognitive Linguistics started to see itself as part of the wider movement of 'usage-based' linguistics. Bringing about an alliance between mind and discourse, it complemented the conceptual dimension that had been dominant until then with a 'use' dimension - thereby living up to the explicit 'experiential' commitment of Cognitive Linguistics. This outward expansion is continuing: The focus on 'meaning construction', which began with the theory of blending, highlights emergent, online effects rather than underlying mappings. Cognitive Linguistics is integrating the evolutionary perspective, which links up individual and population-based features of language. The empirical obligations incurred by this expansion have led to greatly increased attention to corpus and experimental methods, especially in relation to sociolinguistic and language acquisition research. The book describes this development and goes on to discuss the foundational challenge that it creates for Cognitive Linguistics as it begins to cover issues that are also central to types of discourse analysis focusing on social processes of determination. The book argues for a synthesis based on a renewed Cognitive Linguistics, which can accommodate everything from bodily grounding to deconstructible floating signifiers in an integrated complete picture, which also covers the roles of arbitrariness and structure.
Neugestaltung Von Unternehmensnetzwerken In Der Finanzindustrie Am Beispiel Anlagegesch Ft
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Author : Stefan Reitbauer
language : de
Publisher: Springer-Verlag
Release Date : 2008-10-28
Neugestaltung Von Unternehmensnetzwerken In Der Finanzindustrie Am Beispiel Anlagegesch Ft written by Stefan Reitbauer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-28 with Business & Economics categories.
Stefan Reitbauer liefert Finanzdienstleistern methodische Unterstützung bei der Neuausrichtung ihres Geschäftsmodells und der Transformation ihres Unternehmens. Dazu präzisiert er die Potenziale der Vernetzung in Leistungsprozessen für die Finanzindustrie am Beispiel des Anlagegeschäftes und entwickelt ein integriertes Vorgehens- und Bewertungsmodell für die Neugestaltung eines Unternehmensnetzwerks.
Atw
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Author :
language : de
Publisher:
Release Date : 1998
Atw written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Nuclear energy categories.
Advertising And Competition
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Author : Lester G. Telser
language : en
Publisher:
Release Date : 1965
Advertising And Competition written by Lester G. Telser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Advertising categories.
The Business Model For Information Security
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Author : ISACA
language : en
Publisher: ISACA
Release Date : 2010
The Business Model For Information Security written by ISACA and has been published by ISACA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Technology & Engineering categories.