Advertising And Competition
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Advertising And Competition
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Author : Jules Backman
language : en
Publisher:
Release Date : 1967-06-01
Advertising And Competition written by Jules Backman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967-06-01 with categories.
Advertising And Competition
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Author : James Milton Ferguson
language : en
Publisher:
Release Date : 1974
Advertising And Competition written by James Milton Ferguson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
Advertising And Competition
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Author : Jules Backman
language : en
Publisher: New York : New York University Press
Release Date : 1967
Advertising And Competition written by Jules Backman and has been published by New York : New York University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Advertising categories.
A scholarly defense of advertising.
Dynamic Models Of Advertising Competition
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Author : Gary M. Erickson
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Dynamic Models Of Advertising Competition written by Gary M. Erickson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.
Advertising Competition And Public Policy
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Author : Robert E. McAuliffe
language : en
Publisher: Free Press
Release Date : 1987
Advertising Competition And Public Policy written by Robert E. McAuliffe and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Dynamic Models Of Advertising Competition
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Author : Gary M Erickson
language : en
Publisher:
Release Date : 2002-10-31
Dynamic Models Of Advertising Competition written by Gary M Erickson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-31 with categories.
Dynamic Models Of Advertising Competition
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Author : Gary M. Erickson
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17
Dynamic Models Of Advertising Competition written by Gary M. Erickson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Business & Economics categories.
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.
Repositioning Marketing In An Era Of Competition Change And Crisis
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-10-30
Repositioning Marketing In An Era Of Competition Change And Crisis written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-30 with Business & Economics categories.
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares. Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand. Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.
Making A Difference In Marketing
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Author : Jonathan Cahill
language : en
Publisher: Taylor & Francis
Release Date : 2017-03-16
Making A Difference In Marketing written by Jonathan Cahill and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-16 with Business & Economics categories.
Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this potency has often resulted in the discussion of marketing being prey to increasing complexity. This frequently intimidates those marketing could help. Often it is due to the touting of supposedly new paradigms, given plausibility by conveniently invented metrics, and an emphasis on the rational and conscious over the emotional and unconscious, despite the latter aspects appearing to be the basis for much choice. This imbalance has been highlighted by recent insights from psychology, neurology and behavioural economics. Rather than simply embracing these advances, the focus of marketing has been on additional layers of intricacy and a weighting of emphasis towards means of communication, further distancing marketing from its base. This book aims to cut through to the pivotal role of differentiation, illustrated by case histories and the advances in the related fields referred to, particularly the work of psychologists such as Daniel Kahneman. Unlike much writing on marketing, it has tried to follow Einstein’s advice to be "as simple as possible, but no simpler".
Competition In Marketing
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Author : Vera Magin
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-12-27
Competition In Marketing written by Vera Magin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-27 with Business & Economics categories.
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.